TikTok in Indonesia 2025
TikTok has rapidly become one of the most influential social media platforms in Indonesia, capturing the attention of millions with its short-form videos, viral challenges, and creative content. As of 2025, TikTok boasts an impressive 108 million users aged 18 and above in the country, making Indonesia one of its largest markets globally. Its ability to blend entertainment, education, and e-commerce has helped it resonate with users across different age groups, regions, and interests.
This massive user base reflects a broader trend of mobile-first internet usage in Indonesia, where social media plays a central role in daily communication, culture, and even business. TikTok’s local relevance is strengthened by its support for Indonesian creators, partnerships with local brands, and content that mirrors the country’s vibrant and diverse culture. Whether it’s dance trends, food reviews, or micro-business promotions, TikTok has become an integral part of Indonesia’s digital lifestyle.
Indonesia TikTok Statistics 2025
TikTok Performance Metrics in Indonesia (2025)
| Metric | Value / Rank | Source / Note |
|---|---|---|
| Mobile App Ranking (Downloads) | 1st | Most downloaded |
| Mobile App Ranking (Consumer Spend) | 1st | Highest consumer spend |
| Avg. Monthly Usage Time (Android Users) | 1st – 44H 54M | Highest time spent |
| Social Media Platform Preference Rank | 2nd | User-favorite |
| Avg. Monthly Sessions | 2nd – 436.5 | High engagement |
| Social Media Platform Usage Rank | 4th | Based on active use |
| Mobile App Ranking (Monthly Active Users) | 7th | User base activity |
| Google Search Rank | 9th | Top search term |
| Website Rank (SimilarWeb) | 11th – 819M visits | High traffic |
| Website Rank (Semrush) | 12th – 102M visits | Moderate traffic |
In 2025, TikTok has solidified its dominance across Indonesia’s digital landscape. It ranks 1st in mobile app downloads, indicating its position as the most installed app in the country. It also holds the 1st position in consumer spending, which shows users are not only engaging but also willing to invest in the platform. Additionally, TikTok ranks 1st in average monthly usage time, with Android users spending an impressive 44 hours and 54 minutes per month — more than any other social app. These metrics clearly highlight TikTok’s unmatched engagement levels and user stickiness.
On social media rankings, TikTok is the 2nd most favorite platform and has the 2nd highest average monthly sessions (436.5), reflecting strong user loyalty. It is the 4th most used social platform overall, with 91.7% of internet users in Indonesia using it regularly. While its website ranks slightly lower — 11th according to SimilarWeb (819M visits) and 12th via Semrush (102M visits) — TikTok still commands a major online presence. Even in search trends, the term “TikTok” is the 9th most searched keyword on Google in Indonesia, proving its cultural relevance and massive visibility.
TikTok User Statistics in Indonesia (2025)
| Metric | Value |
|---|---|
| Total TikTok Users Aged 18+ | 108 million |
| Ad Reach Among Adults (18+) | 53.5% of adult population |
| Ad Reach Among Total Internet Users | 50.7% of all internet users |
As of early 2025, TikTok boasts a massive user base in Indonesia, with 108 million users aged 18 and above. This number reflects TikTok’s strong presence among the adult population, establishing it as one of the most influential social media platforms in the country. With over half of Indonesia’s adult population on the app, TikTok offers a powerful channel for marketers and brands looking to reach a broad and engaged audience.
In terms of advertising reach, TikTok’s impact is equally impressive. At the start of 2025, TikTok ads reached 53.5% of adults aged 18 and above, and when including all age groups, its ad reach covered 50.7% of the total internet user base in Indonesia. These figures highlight TikTok’s growing dominance not just as a content platform but also as a leading advertising space for digital marketers looking to capitalize on Indonesia’s vast online population.
Gender Distribution of TikTok Users in Indonesia (2025)
| Gender | Percentage of Users | Number of Users |
|---|---|---|
| Female | 50.8% | 54,864,000 users |
| Male | 49.2% | 53,136,000 users |
In early 2025, TikTok had a total of 108 million users aged 18 and above in Indonesia. Out of this, 50.8% were female, which translates to approximately 54.86 million female users, while 49.2% were male, accounting for roughly 53.13 million users. This slight female majority illustrates a fairly even gender split on the platform.
Such a balanced distribution is valuable for marketers and content creators, allowing them to reach both male and female audiences effectively. TikTok’s equal gender representation reflects its appeal across different content types, making it a versatile platform for engagement across all demographics in Indonesia.
TikTok User Growth in Indonesia (2024–2025)
| Period | Decrease in Users | Percentage Decline |
|---|---|---|
| Jan 2024 – Jan 2025 | 19.1 million | -15.1% |
| Oct 2024 – Jan 2025 | 57.4 million | -34.8% |
TikTok’s user base in Indonesia saw a significant decline between 2024 and 2025. In just one year, from January 2024 to January 2025, the platform lost approximately 19.1 million users, marking a 15.1% decrease. This suggests a downward trend in active usage or account retention, which could impact engagement levels and content reach within the country.
The decline was even sharper in the shorter period between October 2024 and January 2025, with a loss of 57.4 million users, representing a 34.8% drop. This sharp fall may be attributed to changing digital preferences, competition from other platforms, or regulatory shifts. For brands and advertisers, this trend highlights the importance of monitoring platform performance closely when planning digital marketing strategies.
TikTok Users in Indonesia by Age Group (2025)
| Age Group | Female Users (%) | Male Users (%) | Total Users (%) | Total Users (in Millions) |
|---|---|---|---|---|
| 18–24 years | 14.5% | 15.9% | 30.4% | 32.83 million |
| 25–34 years | 14.3% | 15.4% | 29.7% | 32.08 million |
| 35–44 years | 11.7% | 10.8% | 22.5% | 24.30 million |
| 45–54 years | 5.7% | 4.2% | 9.9% | 10.69 million |
| 55+ years | 4.6% | 2.9% | 7.5% | 8.10 million |
TikTok in Indonesia had an estimated 108 million users aged 18 and above in early 2025. The majority of users were aged 18–24 and 25–34, together making up over 60% of the platform’s audience, with 32.83 million and 32.08 million users respectively. These numbers highlight TikTok’s deep penetration among younger Indonesians.
The older age brackets showed decreasing user counts, with 35–44 year-olds totaling 24.3 million, followed by 10.69 million in the 45–54 range. The 55+ group, while the smallest, still had 8.1 million users, signaling increasing adoption among older generations. These insights reflect TikTok’s widespread popularity and growing cross-generational appeal in Indonesia.
Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.
