How to Use GA4 for Cross-Device and Cross-Platform Tracking

In today’s fast-paced digital environment, people engage with brands using various devices and platforms. A customer might start researching a product on their smartphone, switch to a tablet for reviews,…

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Top Social Media Trends in 2024 | Popular Trends

Introduction to Social Media Trends In 2023, social media platforms saw an average daily usage increase of 15%, highlighting the rapid evolution and growing importance of these digital spaces. As…

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Linkedin Statistics 2024 | Monthly Active Users Stats, Facts

What is LinkedIn? LinkedIn is a professional networking platform that is primarily used for connecting with colleagues, peers, and other professionals. It was launched in 2003 and has since become…

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What is Engagement Rate in GA4?

In today's digital landscape, understanding user behavior is critical to optimizing website performance. Google Analytics 4 (GA4) introduces several new metrics and features that provide deeper insights into user interactions.…

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What is Engaged Sessions in Google Analytics | GA4

Introduction In the digital age, understanding how users interact with your website is crucial for optimizing content and improving user experience. A compelling way to measure this interaction is through…

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