YouTube’s statistics show that YouTube has a huge and influential user base. Statistics are commonly listed in the following format: XX million people visit YouTube each day. The number of users that watch YouTube every day is more than any other platform, and over one billion hours of content are watched on YouTube every day. It’s easy to see why influencers choose to post on YouTube; there are such large amounts of people consuming their content, allowing them to grow a very large and loyal fan base. Influencer marketing also flourishes on YouTube because companies can work closely with YouTubers, offering them free product in return for video feedback (known as unboxing videos) or working together with them to create sponsored videos in order to bring awareness to both companies.
One of the most popular social media platforms, YouTube is used by millions of people worldwide. With a distinctive collection of cutting-edge features that let users view, like, share, and leave comments on videos as well as enable creators to upload their videos. YouTube has grown significantly in popularity and has become an integral part of our everyday lives. With over 300 hours of video uploaded to YouTube every minute, it’s hard to keep track of everything that’s going on. This article provides an overview of YouTube statistics, facts and history.
YouTube Statistics & Facts 2024
- In 2024, YouTube is the second most used social media platform in the world with 2,562 million global active users
- YouTube.com is the second most visited website in the world
- Each YouTube user spends an average of 23.7 hours per month
- YouTube began its functioning on Valentine’s Day, Feb 14, 2005
- There are around 98 different versions of YouTube all across the globe
- The song Gangnam Style by the South Korean rapper PSY was the first video to cross 1 billion on YouTube
- YouTube searches exceed the searches in Bing, Yahoo! and Ask
- T-Series, an Indian music video channel, is the most-subscribed YouTube channel with 223 million subscribers
- There are more than 800 million videos on YouTube, with 3.7 million videos being uploaded every day
- The most popular age group on YouTube are people aged 18-34, with an average viewing session lasting more than 15 minutes each time
- Exciting figures show that there are around 210 million daily viewers on YouTube in 2024
- Karim’s channel, created by the co-founder Jawed Karim is the first YouTube channel and the 18-second video, titled “Me at the zoo” was the first uploaded video on YouTube
- The first global leader to make a YouTube channel was the British Prime Minister, Tony Blair, who created the channel in the year 2007
- In 2014, the renowned YouTube star, Grumpy Cat, earned more money than the Oscar-winning actress Gwyneth Paltrow
- Studies show that It would take a lifetime for a person to watch all the content uploaded to YouTube in an hour
- More than $28.5 billion is generated every year in Ad Revenue on YouTube
- Around 4 billion hours of video are being watched on YouTube every month
- YouTube is banned in China, Iran, North Korea, South Sudan and Turkmenistan
- The children’s animated video song ‘Baby Shark’ released by Pinkfong, became the first YouTube video to reach 10 Billion views in January 2024
- “Universal Tube & Rollform Equipment,” a manufacturer of pipes and tubing products, had to sue YouTube as their website utube.com servers failed to handle the traffic of visitors who actually intended to land up on YouTube.com
- Before removing the dislike button, the most disliked video on YouTube was ‘YouTube Rewind 2018’ with around 19 million dislikes to 3 million likes
- India is home to maximum YouTube users accounting for 467 million users, followed by the United States with 247 million
- Statistics show that, in the United States, only 68% of adults use Facebook while 74 percent of adults regularly use YouTube
YouTube Ads (advertising) Statistics 2024
| Potential reach of Ads on YouTube | 2.56 billion |
| YouTube Ad reach vs World Population | 32.40% |
| YouTube Ad reach vs Total Internet Users | 51.80% |
| Year on Year change in YouTube Ads Reach | 11.9% (+271 million) |
| YouTube Advertising Reach Users aged 18+ | 2.09 billion |
| YouTube Advertising Reach Users aged 18+ vs World Population aged 18+ | 37.7% |
| Female YouTube Advertising Reach Users aged 18+ vs Total YouTube Ad Reach aged 18+ | 46.1% |
| Male YouTube Advertising Reach Users aged 18+ vs Total YouTube Ad Reach aged 18+ | 53.9% |
YouTube Demographics 2024
| MALE USERS | FEMALE USERS |
| 54.4% | 45.6% |
Globally, 54.4% of YouTube’s active users are Male, whereas 45.6% of active users are Female.
Top YouTube Searches 2024
| Top YouTube Search Query | Index |
|---|---|
| SONG | 100 |
| SONGS | 39 |
| DJ | 22 |
| DANCE | 16 |
| NEW SONG | 15 |
| TIK TOK | 15 |
| KARAOKE | 14 |
| MINECRAFT | 13 |
| CARTOON | 13 |
| FREE FIRE | 10 |
YouTube Channels & Subscriber Stats 2024
| Most Popular YouTube Channel | Subscribers (in million) |
|---|---|
| T-Series | 225M |
| Cocomelon – Nursery Rhymes | 143M |
| SET India | 142M |
| PewDiePie | 111M |
| MrBeast | 104M |
| Kids Diana Show | 101M |
| Like Nastya | 100M |
| WWE | 91M |
| Zee Music Company | 88M |
| Vlad and Niki | 87M |
YouTube Video Stats 2024
| Most Viewed YouTube Videos | Views |
|---|---|
| Baby Shark Dance – PINKFONG Songs for Children | 11,343,498,083 |
| Luis Fonsi – Despacito ft. Daddy Yankee | 7,970,459,168 |
| Johny Johny Yes Papa – LooLoo Kids | 6,460,115,947 |
| Ed Sheeran – Shape of You | 5,805,267,650 |
| Wiz Khalifa – See You Again | 5,634,991,502 |
| Bath Song – CoComelon Nursery Rhymes | 5,611,515,592 |
| Mark Ronson – Uptown Funk | 4,691,637,669 |
| Learning Colors – Colorful Eggs on a Farm | 4,629,033,834 |
| Masha and The Bear – Recipe for disaster | 4,506,796,923 |
| Phonics Song with TWO Words – ChuChu TV Nursery Rhymes | 4,881,560,116 |
History of YouTube
The invention and dissemination of YouTube as a social media takes us to the year 2005. It was a time period when video-sharing platforms were very rare, and watching online videos always provided users with a terrible experience. Then came three brilliant minds, Chad Hurley, Steve Chen, and Jawed Karim who worked for PayPal, with the revolutionary idea of creating a video dating website. Karim thought of the idea while he was at work at PayPal one day, when he discovered that most of the traffic on the site wasn’t driven by marketing; it came from genuine interest in what PayPal offered customers. They even had their own slogan “Tune in, Hook up” but unfortunately, this idea failed.
YouTubing Around the World: Top 5 Most Popular Countries for YouTube
Luckily, we’ve compiled a list of the top five countries with the most views on YouTube. The United States leads with more than 96 billion views in total, followed by India at 83 billion views and Brazil at 74 billion views. Other countries rounding out our list include Indonesia at 64 billion views and Mexico at 60 billion views.
USA YouTube Statistics & Facts 2024
US has 245.0 million active YouTube users in 2024
YouTube was founded on February 15, 2005. With a presence in over 100 countries, YouTube has become the world’s second-largest search engine and the most popular video sharing website. The United States of America is by far the most popular country for YouTube, with over half of the world’s population visiting their website monthly. YouTube’s statistics show that there are over one billion users across the globe, with more than six billion hours of videos watched each month. In the US alone, YouTube reaches an audience of more than one-third of all adults 18+, and for every American that doesn’t use YouTube, three do! It has been estimated that half of all US teens watch YouTube on a regular basis.
The United States of America is one of the top five most popular countries for YouTube. With 1.7 billion views per day, and 48 hours of video uploaded to their site every minute, this country has some serious YouTuber love! This country also has a thriving video game culture, and many YouTubers use this as a platform to explore their creativity.
- According to Semrush, YouTube.com is the second most visited website in the US with 3.9 billion visitors.
- According to Alexa, the time/day of a YouTube user in the US is 19M 22S.
- ‘YouTube’ is the fourth most searched Google query in the US
- MrBeast is the most popular YouTuber in the US.
- YouTube is the most popular mobile App in the US
- YouTube is the second most downloaded mobile App in the US
In 2024, YouTube is one of the most popular online destinations in America. This is shown by a study done by Ipsos Media CT. According to this study, over 80% of Americans use YouTube on a regular basis. In general, other research suggests that there are around 300 million people using it each month. Furthermore, they estimate that there are over one billion monthly visitors globally. With such many users, many different types of videos exist on YouTube.
The most popular category is Entertainment, with 15% viewership. Surprisingly, the second-most viewed category is gaming, which has 13%. Other top categories include Music (9%), Education (6%), and Lifestyle (5%). But these numbers don’t seem to represent how much time people spend watching certain videos. While Entertainment only makes up about 20% of total watch time, the average person spends 40 minutes per day watching content from this category alone! Some more interesting statistics come from Pew Research Center. They report that 43% of respondents said they watched an educational video recently, while 41% had watched an inspirational or motivational video. Lastly, 55% reported watching a tutorial or demonstration video within the last week. Overall, YouTube seems to be an outlet where everyone can find their niche and enjoy any type of video available on their screen.
US YouTube Ads (advertising) Statistics 2024
| Potential reach of Ads on YouTube | 246 million |
| YouTube Ad reach vs US Population | 74% |
| YouTube Ad reach vs Total Internet Users | 80.40% |
| Year on Year change in YouTube Ads Reach | 2.9% (+7 million) |
| YouTube Advertising Reach Users aged 18+ | 207 million |
| YouTube Advertising Reach Users aged 18+ vs World Population aged 18+ | 79.4% |
| Female YouTube Advertising Reach Users aged 18+ vs Total YouTube Ad Reach aged 18+ | 51.7% |
| Male YouTube Advertising Reach Users aged 18+ vs Total YouTube Ad Reach aged 18+ | 48.3% |
US YouTube Demographics 2024
| MALE USERS | FEMALE USERS |
| 48.3% | 51.7% |
48.3% of YouTube’s active users are Male in the US, whereas 51.7% of active users are Female.
US’s Top YouTube Searches 2024
| Top YouTube Search Query | Index |
|---|---|
| SONG | 100 |
| SONGS | 67 |
| MUSIC | 59 |
| BABY | 56 |
| TIK TOK | 37 |
| MINECRAFT | 29 |
| ROBLOX | 27 |
| FORTNITE | 23 |
| MOVIES | 20 |
| GACHA LIFE | 18 |
Popular YouTube Channels & Subscriber Stats in the US 2024
| US’s Most Popular YouTube Channel | Subscribers (in million) |
|---|---|
| Cocomelon – Nursery Rhymes | 143 M |
| MrBeast | 104 M |
| WWE | 91 M |
| Dude Perfect | 58.2 M |
| Movieclips | 57.9 M |
| Marshmello | 55.9 M |
| EminemMusic | 53.5 M |
| Ariana Grande | 51.8 M |
| LooLoo Kids – Nursery Rhymes and Children’s Songs | 50.4 M |
| Taylor Swift | 47.5 M |
India YouTube Statistics & Facts 2024
There are 467.0 million active YouTube users in India
YouTube is a great resource for all kinds of videos, and India has its fair share of videos. YouTube in India features over 60 languages, including Haryanvi, Bengali, and Bhojpuri. It has millions of subscribers from the country. The fact that YouTube has so many different Indian language channels makes this social media site even more appealing to people who speak other languages. There are also many tutorials on how to use YouTube’s editing software, which makes this social media site a better option than simply using a video camera or downloading a video editor. Many YouTubers in India are popular because they produce music videos, makeup tutorials, cooking demonstrations, vlogs (video blogs), unboxing packages, book reviews etc.
YouTube has made inroads into politics in India, with campaigning for upcoming elections taking place online, primarily on YouTube. You’ll also see trends, such as covering tragic incidents that have taken place during your lifetime or the lifetime of your parents via a clip of that era in history that gets often played to remind you how things were before smartphones took over our lives.
YouTube has been around for a long time, but what’s new is the growth in India. YouTube’s user base has grown from 20 million to more than 450 million users in the last 5 years, with 3x as many video views per person. With that growth, India has now become YouTube’s second-largest market. So what does this mean for marketers who are targeting that market? In general, Indians like watching entertainment content (both locally made and international), beauty tutorials and how-to videos. Those three types of content constitute 70% of all watch-time on YouTube in India.
- According to Semrush, YouTube.com is the third most visited website in India with 515 million visitors.
- According to Alexa, the time/day of a YouTube user in India is 19M 22S.
- ‘YouTube’ is the fifth most searched Google query in India
- CarryMinati is the most popular YouTuber in India with 36.8M subscribers.
India YouTube Ads (advertising) Statistics 2024
| Potential reach of Ads on YouTube | 467 million |
| YouTube Ad reach vs India Population | 33.4% |
| YouTube Ad reach vs Total Internet Users | 71% |
| Year on Year change in YouTube Ads Reach | 4.2% (+19 million) |
| YouTube Advertising Reach Users aged 18+ | 359 million |
| YouTube Advertising Reach Users aged 18+ vs World Population aged 18+ | 37% |
| Female YouTube Advertising Reach Users aged 18+ vs Total YouTube Ad Reach aged 18+ | 31.2% |
| Male YouTube Advertising Reach Users aged 18+ vs Total YouTube Ad Reach aged 18+ | 68.8% |
India YouTube Demographics 2024
| MALE USERS | FEMALE USERS |
| 68.8% | 31.2% |
68.8% of YouTube’s active users are Male in India, whereas 31.2% of active users are Female.
India’s Top YouTube Searches 2024
| Top YouTube Search Query | Index |
|---|---|
| SONG | 100 |
| MOVIE | 60 |
| VIDEO | 55 |
| VIDEO VIDEO | 54 |
| NEW | 39 |
| SONGS | 30 |
| GANA | 27 |
| DJ | 25 |
| STATUS | 19 |
| NEW SONG | 18 |
Popular YouTube Channels & Subscriber Stats in India 2024
| India’s Most Popular YouTube Channel | Subscribers (in million) |
|---|---|
| T-Series | 225 |
| SET India | 143 |
| Zee Music Company | 88.1 |
| Goldmines | 76.5 |
| Sony SAB | 72.1 |
| Zee TV | 63.4 |
| Shemaroo Filmi Gaane | 61.9 |
| ChuChu TV Nursery Rhymes & Kids Songs | 58.6 |
| Colors TV | 56.3 |
| Wave Music | 54 |
(Source: Data Reportal)
READ: US Social Media Statistics
Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.
