US, India YouTube Statistics 2024 | Channel & Video Stats

US, India YouTube Statistics 2024 | Channel & Video Stats

YouTube’s statistics show that YouTube has a huge and influential user base. Statistics are commonly listed in the following format: XX million people visit YouTube each day. The number of users that watch YouTube every day is more than any other platform, and over one billion hours of content are watched on YouTube every day. It’s easy to see why influencers choose to post on YouTube; there are such large amounts of people consuming their content, allowing them to grow a very large and loyal fan base. Influencer marketing also flourishes on YouTube because companies can work closely with YouTubers, offering them free product in return for video feedback (known as unboxing videos) or working together with them to create sponsored videos in order to bring awareness to both companies.

One of the most popular social media platforms, YouTube is used by millions of people worldwide. With a distinctive collection of cutting-edge features that let users view, like, share, and leave comments on videos as well as enable creators to upload their videos. YouTube has grown significantly in popularity and has become an integral part of our everyday lives. With over 300 hours of video uploaded to YouTube every minute, it’s hard to keep track of everything that’s going on. This article provides an overview of YouTube statistics, facts and history.

YouTube Statistics & Facts 2024

  • In 2024, YouTube is the second most used social media platform in the world with 2,562 million global active users
  • YouTube.com is the second most visited website in the world
  • Each YouTube user spends an average of 23.7 hours per month
  • YouTube began its functioning on Valentine’s Day, Feb 14, 2005
  • There are around 98 different versions of YouTube all across the globe
  • The song Gangnam Style by the South Korean rapper PSY was the first video to cross 1 billion on YouTube
  • YouTube searches exceed the searches in Bing, Yahoo! and Ask
  • T-Series, an Indian music video channel, is the most-subscribed YouTube channel with 223 million subscribers 
  • There are more than 800 million videos on YouTube, with 3.7 million videos being uploaded every day
  • The most popular age group on YouTube are people aged 18-34, with an average viewing session lasting more than 15 minutes each time
  • Exciting figures show that there are around 210 million daily viewers on YouTube in 2024
  • Karim’s channel, created by the co-founder Jawed Karim is the first YouTube channel and the 18-second video, titled “Me at the zoo” was the first uploaded video on YouTube
  • The first global leader to make a YouTube channel was the British Prime Minister, Tony Blair, who created the channel in the year 2007
  • In 2014, the renowned YouTube star, Grumpy Cat, earned more money than the Oscar-winning actress Gwyneth Paltrow 
  • Studies show that It would take a lifetime for a person to watch all the content uploaded to YouTube in an hour
  • More than $28.5 billion is generated every year in Ad Revenue on YouTube
  • Around 4 billion hours of video are being watched on YouTube every month
  • YouTube is banned in China, Iran, North Korea, South Sudan and Turkmenistan
  • The children’s animated video song ‘Baby Shark’ released by Pinkfong, became the first YouTube video to reach 10 Billion views in January 2024
  • “Universal Tube & Rollform Equipment,” a manufacturer of pipes and tubing products, had to sue YouTube as their website utube.com servers failed to handle the traffic of visitors who actually intended to land up on YouTube.com
  • Before removing the dislike button, the most disliked video on YouTube was ‘YouTube Rewind 2018’ with around 19 million dislikes to 3 million likes
  • India is home to maximum YouTube users accounting for 467 million users, followed by the United States with 247 million
  • Statistics show that, in the United States, only 68% of adults use Facebook while 74 percent of adults regularly use YouTube

YouTube Ads (advertising) Statistics 2024

Potential reach of Ads on YouTube2.56 billion
YouTube Ad reach vs World Population32.40%
YouTube Ad reach vs Total Internet Users51.80%
Year on Year change in YouTube Ads Reach11.9% (+271 million)
YouTube Advertising Reach Users aged 18+2.09 billion
YouTube Advertising Reach Users aged 18+ vs World Population aged 18+37.7%
Female YouTube Advertising Reach Users aged 18+ vs Total YouTube Ad Reach aged 18+46.1%
Male YouTube Advertising Reach Users aged 18+ vs Total YouTube Ad Reach aged 18+53.9%

YouTube Demographics 2024

MALE USERSFEMALE USERS
54.4%45.6%

Globally, 54.4% of YouTube’s active users are Male, whereas 45.6% of active users are Female.

Top YouTube Searches 2024

Top YouTube Search QueryIndex
SONG100
SONGS39
DJ22
DANCE16
NEW SONG15
TIK TOK15
KARAOKE14
MINECRAFT13
CARTOON13
FREE FIRE10

YouTube Channels & Subscriber Stats 2024

Most Popular YouTube ChannelSubscribers (in million)
T-Series225M
Cocomelon – Nursery Rhymes143M
SET India142M
PewDiePie111M
MrBeast104M
Kids Diana Show101M
Like Nastya100M
WWE91M
Zee Music Company88M
Vlad and Niki87M

YouTube Video Stats 2024

Most Viewed YouTube VideosViews
Baby Shark Dance – PINKFONG Songs for Children11,343,498,083
Luis Fonsi – Despacito ft. Daddy Yankee7,970,459,168
Johny Johny Yes Papa – LooLoo Kids6,460,115,947
Ed Sheeran – Shape of You5,805,267,650
Wiz Khalifa – See You Again5,634,991,502
Bath Song – CoComelon Nursery Rhymes5,611,515,592
Mark Ronson – Uptown Funk4,691,637,669
Learning Colors – Colorful Eggs on a Farm4,629,033,834
Masha and The Bear – Recipe for disaster4,506,796,923
Phonics Song with TWO Words –
ChuChu TV Nursery Rhymes
4,881,560,116

History of YouTube

The invention and dissemination of YouTube as a social media takes us to the year 2005. It was a time period when video-sharing platforms were very rare, and watching online videos always provided users with a terrible experience. Then came three brilliant minds, Chad Hurley, Steve Chen, and Jawed Karim who worked for PayPal, with the revolutionary idea of creating a video dating website. Karim thought of the idea while he was at work at PayPal one day, when he discovered that most of the traffic on the site wasn’t driven by marketing; it came from genuine interest in what PayPal offered customers. They even had their own slogan “Tune in, Hook up” but unfortunately, this idea failed.

However, the video uploading and sharing features of the platform were outstanding, and they decided to reap success from their fallen dating website by transforming it into the first ever major video sharing platform. They coined the name ‘YouTube’ where the term ‘You’ stands for individual users and ‘Tube’ represents an older original term for television. The sole aim of the YouTube company was to help passionate video content creators from non-technical backgrounds to efficiently create and upload their videos using standard web browsers and at medium internet speeds.

On  February 14, 2005, the domain name ‘YouTube.com’ was officially registered and was activated by its founders Steve Chen, Chad Hurley, and Jawed Karim. On April 23, 2005, one of the co-founders Jawed Karim uploaded the first YouTube video titled ‘Me at the zoo’ showcasing himself from the  San Diego Zoo in California. Currently, this video has over 120 million views and almost 5 million likes. They also opened beta services in May 2005 and the result was fascinating. Videos started trafficking around 30,000 viewers a day in just some months of time.

YouTube started its growth as an angel-funded company operating from a makeshift office in a garage. This changed on November 2005, when the venture firm Sequoia Capital determined to invest an amount of $3.5 million, and Roelof Botha (a partner of the firm and former CFO of PayPal) decided to be a part of the YouTube board of directors. The company experienced significant growth within the first few months and as a result, in April 2006, Sequoia and Artis Capital Management funded an extra $8 million to the company which further escalated its expansion on the internet. Due to this impeccable track record, Google bought YouTube in November 2006 for US$1.65 billion, and it was the second-largest acquisition made by Google at that time. The world witnessed the victorious rise of YouTube as a global media dominator after it became a part of Google. It took no time for YouTube to get reshaped into a multi-billion-dollar business, surpassing the majority of other media websites in the market.

The story of triumph still continues in 2024 with the slogan “Broadcast Yourself,” sparking success for many YouTubers. People are able to generate revenue through their personalized YouTube channels, and a plethora of viewers love to spend time with their favourite video content. It has also proven to be an effective educational tool during the time when the ubiquitous coronavirus started spreading. By connecting people from diverse poles, YouTube continues its journey as one of the most recommended websites in this modern era.

YouTubing Around the World: Top 5 Most Popular Countries for YouTube

YouTube has become such an integral part of our lives that it can feel like an extension of ourselves, whether we’re watching makeup tutorials or political debates. Most of us probably know that YouTube is the most-visited video platform on the internet, with more than 1 billion users around the world and over 400 million hours of video watched daily. But which countries are most engaged with this popular platform? Take a look at the top 5 countries that visit YouTube most often, as well as how they rank by percentage of YouTube traffic compared to overall web traffic in each country.

YouTube is one of the most popular social media sites in the world. Nearly 200 million people from all over the world use this site each day, and it’s estimated that more than six billion hours of video are watched on YouTube each month. With so many videos being uploaded to this site daily, it can be hard to find what you’re looking for.

Luckily, we’ve compiled a list of the top five countries with the most views on YouTube. The United States leads with more than 96 billion views in total, followed by India at 83 billion views and Brazil at 74 billion views. Other countries rounding out our list include Indonesia at 64 billion views and Mexico at 60 billion views.

USA YouTube Statistics & Facts 2024

usa youtube statistics 2022

US has 245.0 million active YouTube users in 2024

YouTube was founded on February 15, 2005. With a presence in over 100 countries, YouTube has become the world’s second-largest search engine and the most popular video sharing website. The United States of America is by far the most popular country for YouTube, with over half of the world’s population visiting their website monthly. YouTube’s statistics show that there are over one billion users across the globe, with more than six billion hours of videos watched each month. In the US alone, YouTube reaches an audience of more than one-third of all adults 18+, and for every American that doesn’t use YouTube, three do! It has been estimated that half of all US teens watch YouTube on a regular basis.

The United States of America is one of the top five most popular countries for YouTube. With 1.7 billion views per day, and 48 hours of video uploaded to their site every minute, this country has some serious YouTuber love! This country also has a thriving video game culture, and many YouTubers use this as a platform to explore their creativity.

  • According to Semrush, YouTube.com is the second most visited website in the US with 3.9 billion visitors.
  • According to Alexa, the time/day of a YouTube user in the US is 19M 22S.
  • ‘YouTube’ is the fourth most searched Google query in the US
  • MrBeast is the most popular YouTuber in the US.
  • YouTube is the most popular mobile App in the US
  • YouTube is the second most downloaded mobile App in the US

In 2024, YouTube is one of the most popular online destinations in America. This is shown by a study done by Ipsos Media CT. According to this study, over 80% of Americans use YouTube on a regular basis. In general, other research suggests that there are around 300 million people using it each month. Furthermore, they estimate that there are over one billion monthly visitors globally. With such many users, many different types of videos exist on YouTube.

The most popular category is Entertainment, with 15% viewership. Surprisingly, the second-most viewed category is gaming, which has 13%. Other top categories include Music (9%), Education (6%), and Lifestyle (5%). But these numbers don’t seem to represent how much time people spend watching certain videos. While Entertainment only makes up about 20% of total watch time, the average person spends 40 minutes per day watching content from this category alone! Some more interesting statistics come from Pew Research Center. They report that 43% of respondents said they watched an educational video recently, while 41% had watched an inspirational or motivational video. Lastly, 55% reported watching a tutorial or demonstration video within the last week. Overall, YouTube seems to be an outlet where everyone can find their niche and enjoy any type of video available on their screen.

US YouTube Ads (advertising) Statistics 2024

Potential reach of Ads on YouTube246 million
YouTube Ad reach vs US Population74%
YouTube Ad reach vs Total Internet Users80.40%
Year on Year change in YouTube Ads Reach2.9% (+7 million)
YouTube Advertising Reach Users aged 18+207 million
YouTube Advertising Reach Users aged 18+ vs World Population aged 18+79.4%
Female YouTube Advertising Reach Users aged 18+ vs Total YouTube Ad Reach aged 18+51.7%
Male YouTube Advertising Reach Users aged 18+ vs Total YouTube Ad Reach aged 18+48.3%

US YouTube Demographics 2024

MALE USERSFEMALE USERS
48.3%51.7%

48.3% of YouTube’s active users are Male in the US, whereas 51.7% of active users are Female.

US’s Top YouTube Searches 2024

Top YouTube Search QueryIndex
SONG100
SONGS67
MUSIC59
BABY56
TIK TOK37
MINECRAFT29
ROBLOX27
FORTNITE23
MOVIES20
GACHA LIFE18

Popular YouTube Channels & Subscriber Stats in the US 2024

US’s Most Popular YouTube ChannelSubscribers (in million)
Cocomelon – Nursery Rhymes143 M
MrBeast104 M
WWE91 M
Dude Perfect58.2 M
Movieclips57.9 M
Marshmello55.9 M
EminemMusic53.5 M
Ariana Grande51.8 M
LooLoo Kids – Nursery Rhymes and Children’s Songs50.4 M
Taylor Swift47.5 M

India YouTube Statistics & Facts 2024

india youtube statistics 2022

There are 467.0 million active YouTube users in India

YouTube is a great resource for all kinds of videos, and India has its fair share of videos. YouTube in India features over 60 languages, including Haryanvi, Bengali, and Bhojpuri. It has millions of subscribers from the country. The fact that YouTube has so many different Indian language channels makes this social media site even more appealing to people who speak other languages. There are also many tutorials on how to use YouTube’s editing software, which makes this social media site a better option than simply using a video camera or downloading a video editor. Many YouTubers in India are popular because they produce music videos, makeup tutorials, cooking demonstrations, vlogs (video blogs), unboxing packages, book reviews etc.

YouTube has made inroads into politics in India, with campaigning for upcoming elections taking place online, primarily on YouTube. You’ll also see trends, such as covering tragic incidents that have taken place during your lifetime or the lifetime of your parents via a clip of that era in history that gets often played to remind you how things were before smartphones took over our lives.

YouTube has been around for a long time, but what’s new is the growth in India. YouTube’s user base has grown from 20 million to more than 450 million users in the last 5 years, with 3x as many video views per person. With that growth, India has now become YouTube’s second-largest market. So what does this mean for marketers who are targeting that market? In general, Indians like watching entertainment content (both locally made and international), beauty tutorials and how-to videos. Those three types of content constitute 70% of all watch-time on YouTube in India.

  • According to Semrush, YouTube.com is the third most visited website in India with 515 million visitors.
  • According to Alexa, the time/day of a YouTube user in India is 19M 22S.
  • ‘YouTube’ is the fifth most searched Google query in India
  • CarryMinati is the most popular YouTuber in India with 36.8M subscribers.

India YouTube Ads (advertising) Statistics 2024

Potential reach of Ads on YouTube467 million
YouTube Ad reach vs India Population33.4%
YouTube Ad reach vs Total Internet Users71%
Year on Year change in YouTube Ads Reach4.2% (+19 million)
YouTube Advertising Reach Users aged 18+359 million
YouTube Advertising Reach Users aged 18+ vs World Population aged 18+37%
Female YouTube Advertising Reach Users aged 18+ vs Total YouTube Ad Reach aged 18+31.2%
Male YouTube Advertising Reach Users aged 18+ vs Total YouTube Ad Reach aged 18+68.8%

India YouTube Demographics 2024

MALE USERSFEMALE USERS
68.8%31.2%

68.8% of YouTube’s active users are Male in India, whereas 31.2% of active users are Female.

India’s Top YouTube Searches 2024

Top YouTube Search QueryIndex
SONG100
MOVIE60
VIDEO55
VIDEO VIDEO54
NEW39
SONGS30
GANA27
DJ25
STATUS19
NEW SONG18

Popular YouTube Channels & Subscriber Stats in India 2024

India’s Most Popular YouTube ChannelSubscribers (in million)
T-Series225
SET India143
Zee Music Company88.1
Goldmines76.5
Sony SAB72.1
Zee TV63.4
Shemaroo Filmi Gaane61.9
ChuChu TV Nursery Rhymes & Kids Songs58.6
Colors TV56.3
Wave Music54

(Source: Data Reportal)

READ: US Social Media Statistics

Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.