You may have heard that the search engine optimization (SEO) landscape is constantly changing, and it’s true! With Google rolling out updates to its algorithm, Bing improving its search algorithms, and other factors, you need up-to-date SEO statistics to know how to keep your website relevant in the eyes of the search engines.
What is SEO?
Search engine optimization is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. The main aim of SEO is to improve the ranking of a website on Google’s SERP (search engine results page). SEO can be divided into two main categories: on-page SEO and off-page SEO.
On-page SEO refers to all the measures that can be taken directly within the website in order to improve its position in the search rankings. This includes, for example, optimizing the title tags and meta descriptions. Off-page SEO, on the other hand, refers to all the measures that can be taken outside the actual website in order to influence its visibility in search engine results pages.
What is a Search Engine?
A search engine is a powerful tool that can be used to find information on the Internet. Search engines use algorithms to sort through billions of documents and return the most relevant results in response to a query. The top three search engines are Google, Bing and Yahoo!.
Top 10 Search Engines 2023
|Search Engine||Global Market Share|
SEO Statistics & Facts 2023
Search engine optimization, or SEO, can be tricky to navigate at times, but it’s also very easy to get valuable insight into your efforts by looking at the statistics that matter most to your business. Here are the important SEO statistics you need to know if you’re looking to start ranking higher in search results and increase your traffic.
- 200 Factors used as ranking signal by Google’s search algorithm
- 75% of website visitors never go beyond the First page of search results
- Position #1 in Google search results enjoys a CTR of 34.36%
- First 5 pages of Google search results gets 67.60% Clicks
- 91% of all pages of a website won’t get any organic traffic from Google, mostly due to the fact they don’t have backlinks.
- 55.24% of pages of a website don’t have a single backlink
- 57% of business executives say that the on-page content development is the most effective SEO tactic
- High-quality content & link building are the important signals used by Google to Rank a Website
Google Statistics & Facts 2023
Google is the world’s most popular search engine, handling over three billion searches per day.Google uses an algorithm to rank websites based on a number of factors, including the quality and quantity of content, as well as how easy it is to use. Search engine optimization (SEO) is the process of improving your website so that it ranks higher in Google’s search results. Higher rankings mean more traffic, which can lead to more customers and sales.
- 130 trillion web pages have been crawled by Google
- Google Searches per Year – 2.5 Trillion
- 40-60 billion is the estimated number of searches happening on Google in the United States every month
- 15% of daily Google searches are unique and never been searched for before
- 1 minute is the average time someone spends on a search query on Google
- It is split as 63,000 searches per second. 3.8 million searches per minute. 228 million searches per hour. 5.5 billion searches per day. 167 billion searches per month
- 30% of all mobile searches on Google are related to location
- 66% of distinct search queries resulted in one or more clicks on Google’s results.
- 34% of searches on Google get no clicks at all
- 40.9% of Google searches done on mobile devices goes organic
- 62.2% of Google searches done on desktop devices goes organic
Search Queries Statistics 2023
Search queries are the words and phrases that people type into a search engine to find what they’re looking for. Search engines are the #1 source of traffic for most websites. The quality of your site’s content affects its ranking in Google’s index. The more keywords you have in your content, the higher it will rank in Google’s index; however, this can also lead to over optimization, which can have negative effects on your rankings. To avoid this pitfall, make sure you use keywords strategically instead of including them haphazardly throughout your content.
- On average, people conduct 3-4 searches per day.
- 75% of searchers never scroll past the first page of results.
- 90% of searchers only click on results that appear on the first page.
- 50% of the search queries entered the search engine are 4 words or more
- “Where to buy” + “near me” mobile queries have grown by over 200% in the past two years.
- “Best” + “right now” queries entered in mobile have grown by over 125% in the last two years.
- Images are returned for 22.6% of search queries on Google.
- More than 50% of search queries feature long-tail keywords
- At least 50% of searches in the search engine will be based on voice or image by 2023
Mobile SEO Statistics 2023
Mobile devices are responsible for over 60% of all web traffic. That means, if your website isn’t optimized for mobile, you’re missing out on a huge chunk of potential customers. Mobile SEO is the process of making sure your website is accessible and user-friendly on mobile devices.
Here are the top five things you need to know about Mobile SEO:
1. The majority of web traffic comes from mobile devices.
2. Mobile-first indexing is now a thing. Google has started ranking sites that are designed for mobile viewing higher in search results. It’s best to design your site with mobile users in mind so that it will rank well in search engines like Google.
3. There’s been an increase in long-form content consumption on mobile devices, so you may want to add longer articles or blog posts to your site rather than short posts or bullet points only.
4. Optimizing for mobile can also improve how high your website ranks in traditional desktop searches. Keep these tips in mind when optimizing your site for both desktop and mobile devices!
5. Mobile apps are another way to reach more people via their smartphones or tablets; consider investing in an app of your own!
- Mobile vs Desktop: 52% of all worldwide online traffic comes from mobile, 45% from desktop
- Mobile Shopping – 35% of shoppers use Mobile for Purchasing Things
- Mobile Users And Local Businesses
- 33% of mobile users search for a company’s location
- 67% of mobile users will prefer businesses with apps or mobile websites
- Time spent by average mobile user per Day – 4 Hours
- The sites that are Mobile-optimized are trusted by 51% of consumers
- 43% of eCommerce traffic comes from organic searches from Google
- A 1-second delay in your website speed can reduce conversions by up to 7%
SEO vs PPC Statistics
- Doing SEO for a website is over 5 times more effective than PPC advertising
- After a search is performed, 70% of clicks are on organic results and 30% on Google Ads
- 70% of clicks are made possible because of organic SEO
- Google Ads are ignored by about 80% of users
- The old blog posts that are updated and republished with new content and images can increase organic traffic by as much as 106%.
- Blogs are important business tools to 81% of businesses
- The blog traffic can be increased by 2,000% if the post is added with extra content
- Companies with active blogs have 434% more indexed pages than competitors
- In the Google My Business, around 56% of local retailers haven’t claimed their businesses
- In the Bing Business listings, around 82% of businesses haven’t claimed their businesses
- 88% of consumers trust online reviews and turn to Google for recommendations and referrals to local businesses
Content Marketing Statistics
- According to 72% of marketers, content creation is the most effective SEO tactic
- The Video content has the ability to convert leads by 5 times than content alone
Disclaimer: The data research report we present here is based on information found from various sources on the internet. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.