Pinterest Global Users Statistics 2025 | Pinterest Demographics

Pinterest Global Users 2025

As of 2025, Pinterest boasts a global user base of approximately 340 million people, representing 4.1% of the world’s population. This figure reflects Pinterest’s continued relevance as a unique visual discovery platform, especially for users interested in topics such as fashion, home decor, wellness, DIY, and food. Despite facing competition from visually driven platforms like Instagram and TikTok, Pinterest maintains a dedicated audience that values its search-and-save functionality over social interaction. Its distinctive model—centered on inspiration, planning, and purchase intent—continues to make it a favored tool for creative exploration and lifestyle planning.

Geographically, Pinterest’s presence remains strongest in markets like the United States, Canada, parts of Europe, and Latin America. The platform’s user base skews heavily toward women, particularly within the 25–44 age bracket, a demographic prized by marketers for its spending power and engagement levels. As of 2025, Pinterest is evolving its ad and e-commerce integrations, aiming to convert high user intent into more tangible sales results. While its share of the global population is smaller compared to social giants, Pinterest holds strategic value as a platform where discovery leads naturally to decision-making—especially in sectors like fashion, interiors, weddings, and recipes.

Pinterest Global Users Statistics 2025

Global Pinterest User Base in 2025

As of 2025, Pinterest had 340 million users globally, accounting for 4.1% of the total world population. When focusing on individuals aged 13 and above, the platform’s reach improves to 5.3%. Given that Pinterest is blocked in China—a market with a massive online population—removing Chinese users from the eligible pool increases Pinterest’s adoption rate to 6.5% of people aged 13+ outside of China. This reflects Pinterest’s consistent niche appeal among global users seeking ideas and inspiration for home décor, fashion, food, and lifestyle.

Further analysis reveals Pinterest’s ad audience reached 5.2% of adults aged 18 and above, and 6.1% of internet users worldwide in 2025. These figures underscore the platform’s high engagement in mature digital markets, especially among audiences with strong purchasing intent. Despite being smaller in scale than giants like Facebook or Instagram, Pinterest maintains a strategically valuable audience base. The platform excels in intent-based discovery, which continues to attract advertisers looking to connect with consumers at decision-making stages—particularly in industries like retail, wellness, and DIY.

Pinterest Global Growth in 2025

User Growth Overview

Pinterest experienced a notable global expansion in 2025, with its user base increasing by 32.5 million people over the 12 months leading up to January. This annual growth represents a 10.6% rise in total users, bringing the platform’s global user count to 340 million. The year-over-year increase outpaced several major competitors in terms of growth rate. For instance, Instagram gained a larger absolute number of users—90.8 million—but this equated to a 5.5% increase, only about half the rate of Pinterest’s relative growth. YouTube also saw user growth, adding 39.7 million people, but with a more modest 1.6% gain.

Quarterly trends reinforce Pinterest’s steady momentum. From October 2024 to January 2025, Pinterest added 1.53 million new users, a 0.5% quarter-over-quarter growth. While this short-term growth rate is smaller than the annual trend, it still reflects consistent platform adoption. These figures demonstrate that Pinterest is not only sustaining long-term growth but also maintaining a healthy pace of user acquisition on a quarterly basis.

Top 10 Countries with the Most Pinterest Users in 2025

In 2025, Pinterest maintained a strong global presence, with particularly high user concentrations in the Americas and parts of Europe. The United States led the platform by a wide margin, reporting 96.0 million active users—accounting for over 28% of Pinterest’s total global audience of 340 million. This dominance reflects the platform’s deep integration into the digital behavior of American users, especially in lifestyle, fashion, and home inspiration content. Brazil followed as the second-largest market with 40.3 million users, representing Pinterest’s growing traction in Latin America. Mexico, with 26.7 million users, solidifies the region’s role as a key driver of platform growth, showing strong engagement from Spanish-speaking users.

European countries also featured prominently in Pinterest’s top 10. Germany registered 22.6 million active users, followed by France with 18.9 million, and the United Kingdom with 15.5 million. These figures indicate Pinterest’s continued popularity across Western Europe, where its visual-first interface complements lifestyle and design-focused browsing behaviors. Argentina (11.1 million) and Colombia (10.1 million) reflect additional Latin American market strength, while Canada (10.7 million) and Italy (10.5 million) round out the list with solid engagement figures. This global distribution highlights Pinterest’s balanced reach across North and South America and Western Europe, underlining its continued appeal across diverse digital cultures.

Pinterest Global Audience Demographics in 2025

Pinterest’s global user base in 2025 reveals a striking gender imbalance, with female users comprising 70.3% of the total audience. This means that nearly 7 in 10 Pinterest users around the world are women, a trend consistent with the platform’s historic appeal to female audiences who use Pinterest for visual inspiration across areas like fashion, food, home décor, and lifestyle planning. In contrast, male users accounted for just 22.4%, underscoring the platform’s comparatively limited engagement among men. The remaining 7.3% of users had an unspecified gender, which could be due to privacy settings or data limitations in account profiles.

This demographic breakdown highlights Pinterest’s continued strength as a female-dominated social platform, offering valuable insights for marketers aiming to target a predominantly female audience. With 70.3% of its 340 million users being women, Pinterest provides direct access to approximately 239 million female users worldwide. Meanwhile, the platform’s male user base amounts to around 76 million, and users of unspecified gender contribute about 25 million. These figures are critical for brands in industries like beauty, wellness, fashion, and interior design, where female consumer engagement drives purchasing decisions.

Pinterest Global Age Demographics – 2025

As of 2025, Pinterest’s global audience skews notably younger, with 51.8% of its users falling in the 18–34 age range. Specifically, users aged 18 to 24 years account for 27.2% of the total audience, making them the platform’s single largest age group. Close behind, users aged 25 to 34 years make up 24.6% of the user base. These two demographics combined translate to approximately 176 million of Pinterest’s 340 million total global users, underscoring the platform’s dominance among Gen Z and younger Millennials.

Beyond the youth-dominated segments, Pinterest maintains a strong presence among mature audiences as well. Those aged 35 to 44 years represent 14.5% of users (roughly 49 million people), while the 45 to 54 age group accounts for 9.5% (approximately 32 million users). Notably, older adults aged 55 and above constitute 11.8% of the platform’s total user base, indicating Pinterest’s cross-generational appeal. This diverse age distribution highlights Pinterest’s effectiveness for marketers targeting both trend-driven younger audiences and experience-driven older demographics.

Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.