In 2025, Meta revealed that Instagram had amassed an impressive 103 million users in Indonesia. Regularly updated figures further indicate that this substantial user base enabled Instagram to potentially reach 36.3 percent of the country’s total population. This level of penetration underscores the platform’s significant influence in Indonesia’s digital landscape, affirming its role as a major channel for engaging a diverse audience and driving brand visibility across the nation.
| Metric | Value |
|---|---|
| Total Users | 103 million |
| Population Reach | 36.3% of total population |
At the beginning of 2025, 47.8 percent of adults aged 18 and above in Indonesia actively used Instagram, highlighting the platform’s strong presence among the adult population. Additionally, Instagram’s user base accounted for 48.7 percent of the country’s total internet users, reinforcing its role as a key digital platform for social engagement, content sharing, and brand interactions across Indonesia.
Instagram User Demographics in Indonesia 2025
| Gender | Percentage of Users |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
At the beginning of 2025, Instagram’s user base in Indonesia had a slight female majority, with 52.8 percent of users being women and 47.2 percent being men. This indicates that Instagram holds strong appeal among female users, making it a valuable platform for brands and businesses looking to engage with a predominantly female audience.
While the gender split is relatively balanced, the higher percentage of female users suggests that content related to fashion, beauty, lifestyle, and wellness may perform particularly well on the platform. Meanwhile, the nearly equal presence of male users reflects Instagram’s broad reach across different demographics, reinforcing its role as a key social media platform in Indonesia.
Instagram User Statistics Indonesia 2025
| Time Period | Increase in Users | Growth Rate |
|---|---|---|
| January 2024 – January 2025 | 2.50 million | +2.5% |
| October 2024 – January 2025 | 3.50 million | +3.5% |
Instagram experienced steady growth in Indonesia throughout 2024 and early 2025. Between January 2024 and January 2025, the platform’s user base expanded by 2.50 million, reflecting a 2.5 percent increase. This consistent growth highlights Instagram’s sustained relevance and engagement among Indonesian users.
On a quarterly basis, Instagram saw an even sharper rise, adding 3.50 million new users (+3.5 percent) between October 2024 and January 2025. This suggests that Instagram’s popularity accelerated towards the end of the year, possibly due to increased digital activity, seasonal marketing campaigns, or evolving content trends that attracted more users to the platform.
Instagram User Distribution by Age Group in Indonesia 2025
| Age Group | Female Users (%) | Male Users (%) |
|---|---|---|
| 18-24 | 17.6% | 13.6% |
| 25-34 | 21.0% | 20.1% |
| 35-44 | 8.8% | 8.0% |
| 45-54 | 3.7% | 3.3% |
| 55-64 | 1.4% | 1.1% |
| 65+ | 0.7% | 0.9% |
Analysis of Instagram User Demographics in Indonesia
Instagram’s largest user segment in Indonesia consists of young adults aged 18-34, making up a combined 72.3% of the platform’s user base. The 25-34 age group is the most dominant, with 21% of users being female and 20.1% male, showing a balanced engagement between genders.
Engagement declines in older age groups, with users aged 45+ comprising less than 10% of the total audience. However, females lead in most age categories except for the 65+ group, where male users (0.9%) slightly outnumber female users (0.7%). This data highlights Instagram’s strong appeal among younger demographics, reinforcing its role as a key platform for digital engagement and brand marketing in Indonesia.
Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.
