India Instagram Statistics 2025 | Insta Active Users

Instagram in India 2025

In 2025, Instagram maintained a massive footprint in India, reporting 415 million monthly active users (approximately 28.4 percent of the country’s total population), according to data published in Meta’s platform insights. This figure reinforces Instagram’s role as one of the country’s leading digital platforms, offering broad audience reach and high engagement, particularly among urban youth and creators. The scale of this user base places India among Instagram’s largest markets globally, thanks to its fast-growing internet penetration and the platform’s appeal across visual storytelling, short-form video, and influencer culture.

The app’s continued growth in India is also fueled by increasing smartphone adoption, affordable data, and the popularity of Reels and regional content. With a diverse user base spanning across age groups, regions, and languages, Instagram has evolved into more than just a social networking platform — it’s become a hub for discovery, digital commerce, and brand interaction. As more Indian users turn to Instagram for news, trends, and entertainment, it remains a critical platform for marketers aiming to connect with Gen Z and millennial audiences in the country.

India Instagram Statistics 2025

Instagram Rankings & Usage Insights in India (2025)

Instagram emerged as a dominant force in India’s digital landscape in 2025, with 415 million active users, accounting for 28.4% of the total population. It ranked #1 in mobile app downloads, a clear indication of its continued appeal to new and younger users, especially in a mobile-first nation like India. The platform was also ranked #1 as the most favourite social media app, with 38.3% of social media users identifying it as their top choice. Moreover, 77.9% of internet users in India used Instagram, making it the 2nd most used social media platform in the country.

From a usage behavior perspective, Instagram recorded an average of 373.2 sessions per month per Android user, placing it 2nd among all social media apps. The average time spent by active Android users each month was 20 hours and 27 minutes, the 3rd highest among competitors—reflecting high engagement levels. On the web front, Instagram.com was the 3rd most visited website in India (Semrush, 765 million visits) and 4th (Similarweb, 645 million visits), and it was also the 3rd most searched term on Google. These figures emphasize Instagram’s critical role not only in social interaction but also in shaping search, web, and digital ad behaviors in the Indian market.

Instagram Users in India 2025

As of 2025, Instagram had 414 million active users in India, accounting for 28.4% of the country’s total population. While this may appear modest in the context of India’s massive 1.46 billion population, it’s important to consider Instagram’s age restrictions. Since Meta allows only users aged 13 years and older to access the platform, Instagram’s actual penetration within the eligible audience climbs to 35.8%. This means that over one-third of India’s teenagers and adults actively use the platform—an impressive achievement in such a demographically diverse market.

Furthermore, Instagram’s influence expands even more when we isolate adults aged 18 and above, where the penetration rate reaches 37.6%, indicating that the platform is not only youth-driven but widely adopted among adult users as well. Looking at the digital landscape, Instagram captured 51.4% of all internet users in India by early 2025. This suggests that more than half of those connected to the internet use Instagram—making it a central pillar of online engagement in the country. Such widespread adoption underscores the platform’s dominance in visual content sharing, influencer marketing, and digital commerce. With India’s internet user base continually growing, especially in tier-2 and tier-3 cities, Instagram’s reach is poised to expand even further in the coming years.

Instagram Users in India by Gender (2025)

In 2025, Instagram’s user base in India reflected a pronounced gender imbalance, with 70.8% of adult users identifying as male and only 29.2% identifying as female. Based on the total user figure of 414 million, this translates to approximately 293.1 million male users and 120.9 million female users. This skew is not uncommon in digital platforms across emerging markets, where male internet access and smartphone adoption often outpace female access due to a range of socio-economic and cultural factors.

The significant disparity also highlights a potential area of opportunity and concern for marketers, platforms, and policymakers alike. Increasing female digital inclusion could unlock massive growth in engagement and content creation, especially in rural and semi-urban regions. While Instagram enjoys high visibility among urban youth, efforts to bridge the digital gender divide may be key to maintaining and diversifying platform engagement. As internet penetration continues to rise in India, narrowing this gender gap could contribute to a more balanced and representative digital ecosystem.

Instagram User Growth in India (2024–2025)

Instagram experienced robust user growth in India during 2024–2025. According to Meta’s planning data, Instagram’s user base grew by 51 million users from January 2024 to January 2025, representing a 14.0% year-on-year increase. This notable growth reflects the platform’s expanding appeal, particularly among younger demographics and users in tier-2 and tier-3 cities where smartphone and mobile data usage continue to surge. Reaching a total of 414 million users by January 2025, Instagram solidified its position as one of the most influential social platforms in the country.

Quarter-on-quarter growth trends further highlight this momentum. Between October 2024 and January 2025 alone, Instagram added 22.8 million new users, translating to a 5.8% quarterly increase. This suggests a consistent acceleration in adoption, likely driven by festive-season campaigns, increased content creator engagement, and improved mobile internet infrastructure across India. Such sustained growth not only reinforces Instagram’s market dominance in India but also presents significant opportunities for advertisers, content creators, and e-commerce integrations looking to tap into a digitally active and expanding audience.

Instagram Users in India by Age Group (2025)

As of 2025, Instagram’s user base in India reached 414 million, and a significant majority of these users fell into the 18–34 age bracket, highlighting the platform’s continued dominance among younger demographics. Specifically, users aged 18–24 years made up 41.7% of the total user base, amounting to approximately 172 million users, while those aged 25–34 years accounted for 37.4%, representing about 154.9 million users. Combined, these two groups alone constituted nearly 79.1% of all Instagram users in India, underscoring Instagram’s deep penetration into the millennial and Gen Z segments.

In contrast, older age groups had much smaller representation. The 35–49 age group comprised 13.3% (roughly 55 million users), showing moderate adoption, possibly linked to professional and lifestyle use cases. Usage dropped significantly in the older demographics: users aged 45–54 years made up only 4.6% (about 19 million), while 55–64 years and 65+ years represented a combined 3.1% (approx. 12.9 million users). These figures indicate that while Instagram continues to be a youth-centric platform in India, there’s a gradual increase in adoption among middle-aged users, likely influenced by influencer content, reels, and e-commerce integrations.

Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.