Singapore Facebook Statistics 2025 | FB Active Users

Facebook in Singapore 2025

In 2025, Facebook had 3.70 million active users in Singapore, accounting for 63.2% of the country’s total population. This high penetration rate highlights Facebook’s enduring relevance in one of Asia’s most digitally connected societies. The platform continues to be a central hub for communication, content sharing, event planning, and marketplace activity, particularly among adults who prefer Facebook’s multi-functional environment over newer, niche platforms.

Facebook’s ability to retain such a large user base in Singapore is also reflective of its strong ecosystem of services, including Facebook Groups, Pages, and Business Tools. With nearly two-thirds of Singapore’s population on the platform, it remains an essential channel for marketers, SMEs, and community organizations to connect with their target audiences. Its integration with Meta’s larger suite of tools—including Instagram and WhatsApp—further supports its dominance in Singapore’s social media landscape in 2025.

Singapore Facebook Statistics 2025

Facebook maintained its position as a digital powerhouse in Singapore in 2025. With 71.9% of internet users actively using the platform, it ranks as the 2nd most used social media network in the country. Additionally, 15.3% of social media users identified it as their favorite platform, placing it 2nd again in user preference. These figures demonstrate Facebook’s sustained relevance in the face of evolving digital competition. Facebook also led all platforms in web traffic referrals, with 33.3% of external site visits originating from its platform—ranked 1st in this category. This suggests that users not only engage deeply on Facebook itself but also use it as a key jumping point to access wider internet content.

On the mobile side, Facebook ranked 4th in monthly active user app rankings, showing it remains a major app despite more recent competitors climbing the download charts. While it ranked only 9th in mobile downloads, its user engagement metrics tell a stronger story: users on Android devices spent an average of 12 hours and 58 minutes per month on the app—earning it the 4th position in time spent—and launched it an average of 193 times per month, making it 6th in session frequency. Facebook.com was also the 4th most visited website in Singapore according to both Similarweb and Semrush, with 27.9 million and 60.6 million visits, respectively. These insights reflect a platform that continues to be deeply integrated into the daily habits of Singaporean internet users, especially among long-time and returning users, even as its pace of new installs slows.

Facebook Users in Singapore – 2025

As of 2025, Facebook had 3.70 million active users in Singapore, representing 63.2% of the country’s total population. This illustrates the platform’s enduring relevance in the region despite growing competition from newer social platforms. When adjusting for age eligibility (since Facebook requires users to be at least 13 years old), penetration increases to 70.4% of the eligible population, which underscores a broader adoption among teens and older individuals in the digital space.

Looking deeper, 73.8% of adults aged 18 and above in Singapore were Facebook users at the start of 2025, showing that the platform continues to serve as a major communication and social channel for the adult demographic. In terms of internet user base, Facebook reached 66.0% of all internet users, which equates to around 3.86 million people. These figures confirm Facebook’s continued dominance and essential role in Singapore’s digital and social media ecosystem.

Facebook User Growth in Singapore – 2025

In 2025, Facebook’s user base in Singapore showed modest short-term growth despite remaining flat over the full year. Data from Meta indicate that Facebook had no net annual growth in Singapore between January 2024 and January 2025, suggesting a maturing user base in a highly saturated market. However, on a quarter-to-quarter basis, the number of Facebook users increased by 100,000 users (+2.8%) between October 2024 and January 2025. This bump reflects a seasonal or campaign-driven spike, possibly linked to year-end digital activity.

This quarterly increase hints at a resurgence in user interest or reactivation of dormant accounts, even in a stable market like Singapore. The country’s high social media penetration means that most potential users are already active, leaving limited room for explosive growth. Instead, periodic gains such as this one show that Facebook continues to retain relevance and can still capture incremental attention in an otherwise saturated digital ecosystem.

Facebook User Demographics by Gender in Singapore – 2025

In 2025, Facebook’s user base in Singapore was fairly balanced by gender, with 51.4% male users and 48.6% female users out of a total of 3.70 million active users. This means approximately 1.90 million males and 1.80 million females used Facebook in the country. The narrow gap in gender distribution suggests a near-equal appeal of the platform among both men and women in Singapore.

This balanced demographic composition is significant for marketers and content creators, as it reflects Facebook’s broad usability and engagement across genders. With the platform maintaining relevance among both male and female users, it continues to serve as a vital digital space for social interaction, brand communication, and targeted engagement.

Facebook Users in Singapore by Age Group – 2025

In 2025, Facebook’s user base in Singapore showed a wide distribution across various age groups. The largest share came from the 25–34 age group, comprising 29.2% of all users, amounting to over 1.08 million individuals. The 35–49 segment was also highly active, contributing 26.3% or nearly 973,000 users. This reflects Facebook’s strong engagement among working-age adults who use the platform for both social and professional connections.

Meanwhile, younger adults aged 18–24 accounted for a relatively smaller 7.0%, representing about 259,000 users. On the other end of the spectrum, the 65+ demographic made up 9.7%, indicating around 359,000 older users still engaged with the platform. The data underscores Facebook’s broad appeal in Singapore, with consistent usage from youth to senior citizens, and particularly strong engagement among users aged 25–49.

Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.