France TikTok Statistics 2025 | TikTok Active Users

TikTok in France 2025

In 2025, France recorded 50.4 million active social media user identities, underscoring the nation’s deep integration with digital communication platforms. With a population of approximately 68 million, this figure suggests that nearly three-quarters of the French population is actively engaged on social media, either through individual or overlapping accounts across various platforms. This level of engagement reflects not only widespread internet access and smartphone penetration but also a cultural shift where social networking plays a central role in everyday interactions, news consumption, and entertainment.

The high number of social media identities also points to the growing role of these platforms in marketing, e-commerce, and civic discourse. French users are increasingly interacting with brands, participating in public debates, and consuming multimedia content online. For businesses and policymakers, this means greater opportunities—and responsibilities—when it comes to digital outreach, advertising, and managing information ecosystems. Social media in France is not just a tool for personal expression but a major channel for influence and economic activity.

France TikTok Statistics 2025

TikTok continues to maintain a dominant position in the French mobile app landscape in 2025. It ranks 1st in total consumer spend, highlighting the app’s success in monetization through in-app purchases and subscriptions. Additionally, TikTok stands 4th in mobile app downloads, showing its sustained popularity among new and returning users. In terms of user preference, TikTok is the 4th most favourite social media platform, capturing 10.9% of all social media users, and is the 6th most used platform overall, with 41% of internet users actively engaging with the app.

When it comes to engagement, TikTok outperforms most of its competitors. French Android users spend an average of 32 hours and 48 minutes per month on the app, making TikTok the 2nd most engaging social media platform by time spent. The platform also sees a high average of 262.2 monthly sessions per user, ranking it 2nd in session frequency. These metrics underscore the platform’s ability not only to attract users but to retain their attention, establishing TikTok as a leading force in France’s digital media environment.

TikTok Users in France 2025

In early 2025, TikTok reported 21.5 million adult users in France, reflecting the platform’s growing foothold in the country’s digital ecosystem. This user base accounted for 40.3% of all adults aged 18 and above, highlighting the platform’s substantial penetration among the adult population—an important factor for advertisers, creators, and brands looking to engage this demographic.

Even when considering all internet users in France regardless of age, TikTok achieved significant reach. 33.9% of the total internet user base actively used TikTok, underlining its role as a major player in the French social media landscape. This data demonstrates TikTok’s continued relevance as a key platform for digital communication and consumer engagement in France.

Gender Distribution of TikTok Users in France (2025)

In 2025, TikTok’s adult user base in France showed a slight majority of female users, who made up 52.3% of the audience. This corresponds to approximately 11.24 million female users, highlighting TikTok’s strong appeal to women in the country.

Male users comprised 47.7%, or around 10.26 million individuals. This relatively balanced gender distribution underscores TikTok’s broad attractiveness across demographics, making it an effective platform for reaching both male and female audiences in France.

TikTok User Growth in France (2025)

Between the beginning of 2024 and early 2025, TikTok’s potential user reach in France declined significantly by 3.92 million users, marking a 15.4% decrease. This drop suggests a shrinking audience or a shift in how the platform’s reach is measured during this period.

More recently, from October 2024 to January 2025, the potential user reach further decreased by 2.04 million users, a decline of 8.7%. These figures reflect a continued downward trend in TikTok’s reach in France over the past year, which may be influenced by market dynamics, competition, or changes in user engagement.

TikTok User Age Distribution in France by Age Group (2025)

In 2025, TikTok’s user base in France shows a diverse age distribution, with the largest segments being adults aged 25-34 years, comprising about 30.6% of total users. This group is closely followed by the 18-24 age bracket, which makes up 26.9%. These two younger age groups alone represent more than half of TikTok’s audience, highlighting the platform’s strong appeal among younger adults.

Older users also contribute significantly to the user base, with 18.2% aged 35-49 years, 13.0% aged 45-54 years, and 11.2% aged 55 and above. This spread indicates that TikTok’s reach extends well beyond just young adults, reflecting its broader adoption across various age groups in France.

Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.