India X (Twitter) Statistics 2025 | Twitter Active Users

X (Twitter) in India 2025

In 2025, X (formerly known as Twitter) had an estimated 24.1 million active users in India, accounting for approximately 1.7% of the country’s total population. Although this percentage may seem small compared to giants like YouTube or Instagram, X remains a strategically important platform due to its strong penetration among journalists, public figures, government entities, and politically engaged users. Despite its limited reach, the platform’s influence is amplified through its role in news dissemination, political commentary, and real-time event tracking.

X’s relevance in India lies in its content velocity and influence rather than scale. It continues to function as a key channel for public discourse, crisis communication, and campaign mobilization. Its user base, though narrow, is highly active and disproportionately influential in shaping public narratives. With India’s ongoing digital evolution, X plays a pivotal role in agenda-setting across media, making it an essential platform for policymakers, thought leaders, and digital activists.

India X (Twitter) Statistics 2025

X Platform Performance Metrics – India 2025

In 2025, X (formerly Twitter) maintained a significant digital footprint in India, though it remained behind other major platforms in user base size. It was the #4 most visited website in India according to SimilarWeb, with 202 million total visits, while SEMrush placed it at #6 with 180 million visits. Notably, X performed strongly in web traffic referrals, leading with 2.99% of all third-party site referrals in India – ranked #1, demonstrating its continued role in news distribution and link sharing.

On the app engagement front, Indian users spent an average of 4 hours and 45 minutes per month on X via Android, placing it #6 in time spent. Its 110.7 average monthly sessions earned it a #5 rank, showing consistent user interaction despite a relatively smaller audience. In terms of user preference and penetration, only 1.9% of social media users favored X (#7), and 31.2% of internet users used X at all (#8). This indicates that while X isn’t the most widely loved or used platform in India, it still holds strong influence through active and loyal user behavior.

X Users in India – 2025

In 2025, X (formerly Twitter) had approximately 24.1 million users in India, representing 1.7% of the country’s total population. While this figure may appear modest, it reflects X’s niche yet impactful presence in India’s digital ecosystem. Notably, X’s user share among those aged 13 and older – the platform’s minimum eligible age – stood at 2.1%, highlighting a slight increase in relevance when considering the platform’s actual target demographic. Among the adult population aged 18 and above, X saw 2.3% adoption, suggesting that its user base skews slightly older compared to broader social platforms.

Further insights reveal that X users accounted for 3.0% of India’s total internet user base in 2025. This suggests that while overall reach remains relatively low compared to dominant platforms like YouTube and Facebook, X still secures a foothold among digital-savvy segments. Given the platform’s frequent use for real-time news, politics, and professional dialogue, this smaller audience may wield more influence than its size implies. The distinction between “advertising reach” and actual monthly active users is important, but these figures offer a snapshot of X’s public penetration and its potential visibility for content and campaigns in the Indian market.

X User Growth Trends in India – 2025

In 2025, X (formerly Twitter) saw a notable decline in its user base in India, reflecting challenges in user engagement and retention. According to data extracted from X’s internal tools, the platform’s user count dropped by 2.00 million between January 2024 and January 2025, representing a 7.7% annual decline. This negative growth is significant given the general upward trend in social media adoption in India. The decline suggests that X is struggling to maintain relevance or compete with more content-diverse and entertainment-focused platforms like YouTube, Facebook, and Instagram.

On a quarterly scale, the user drop was also evident. From October 2024 to January 2025, X lost approximately 1.18 million users, marking a 4.7% decline over just three months. This short-term loss highlights a potentially accelerating trend in disengagement. Various factors could contribute to this drop, including user dissatisfaction, lack of regional content relevance, increasing competition, or limited feature innovation. The downturn presents a critical moment for X to evaluate its strategy in India, especially in a digital landscape that’s otherwise growing rapidly.

Gender Distribution of X Users in India – 2025

According to company-provided user data for 2025, X (formerly Twitter) displayed a significant gender imbalance among its Indian user base. Out of the estimated 24.1 million active users, only 12.9% were female, which translates to approximately 3.11 million users. In contrast, a dominating 87.1% of users were male, amounting to roughly 20.99 million individuals. This stark disparity highlights that X remains heavily skewed toward male users, far more than most other major social media platforms in India.

This gender gap may be due to various factors including content style, platform tone, and user behavior on X. The platform is often associated with political discourse, news updates, and real-time conversations—content categories that have historically seen greater male participation in India’s digital landscape. The relatively lower engagement of female users may indicate that the platform has yet to cultivate more inclusive or diverse content that appeals equally across gender lines. This insight could be crucial for advertisers, content creators, and X’s strategic planning teams as they look to grow and balance their audience in India.

X Users in India by Age Group (2025)

In 2025, X (formerly Twitter) showed a clear concentration of its user base within the younger demographics in India. According to age-disaggregated data, 33.2% of X’s total Indian users were between the ages of 18 and 24, translating to approximately 8 million individuals. The largest segment belonged to the 25–34 age group, accounting for 42.0%, or about 10.12 million users. Combined, these two groups made up over 75% of the platform’s total Indian audience, underlining X’s popularity among India’s digital-native youth.

In contrast, older age groups were significantly underrepresented. The 35–49 age bracket comprised 18.1%, equal to around 4.36 million users, while users aged 50 and above made up just 4.6%, or approximately 1.11 million. This skew toward younger users reflects a broader digital trend in India, where newer platforms with fast-paced, real-time content tend to attract a younger, more tech-savvy audience. The data suggests that for X to achieve deeper market penetration, especially in India’s growing older internet population, it may need to diversify its content and engagement strategies.

Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.