X (Twitter) in the United States
X (formerly Twitter) remains one of the most influential social media platforms in the United States, serving as a hub for real-time news, discussions, and digital engagement. With its fast-paced nature, the platform attracts a diverse user base, including individuals, businesses, journalists, and influencers who use it for networking, brand promotion, and public discourse. In 2025, X had 104 million users in the United States, reinforcing its position as a key player in the country’s digital landscape.
Despite increasing competition from other social media platforms, X continues to be a primary source of information and trending discussions, with a strong focus on politics, entertainment, and technology. The platform’s algorithm-driven timeline and real-time updates make it particularly appealing to users who seek instant news and live interactions. As X evolves with new features, such as premium subscriptions and enhanced content monetization, its role in shaping digital conversations and public opinion in the U.S. remains significant.
US X (Twitter) Statistics 2025
X (Twitter) Usage Metrics in the U.S. (2025)
| Metric | Value | Ranking in U.S. |
|---|---|---|
| Total Active Users | 104 million | 7th most used platform |
| Percentage of Internet Users on X | 34.6% | 7th most used platform |
| Percentage of Social Media Users Who Favor X | 5% | 6th most favorite platform |
| Average Time Spent Per Month (Android) | 3H 56M | 8th highest |
| Average Monthly Sessions Per User | 92.5 | 10th highest |
| Web Traffic Referrals (Share from Third-Party Sites) | 9.5% | 4th highest |
| Total Website Users (X.com) | 1.04 billion | 7th top website in the U.S. |
Overview of X (Twitter) Performance in the U.S.
X (formerly Twitter) continues to be a major platform in the United States, boasting 104 million active users in early 2025. 34.6% of internet users engage with X, ranking it as the seventh most used social media platform in the country. Though it has a smaller share compared to industry leaders like Facebook and TikTok, X remains a crucial platform for real-time discussions, breaking news, and digital interactions.
Among social media users, 5% consider X their favorite platform, placing it sixth in popularity. While its core user base is smaller than competitors, it continues to serve as an essential hub for trending topics, political discussions, and influencer engagement.
User Engagement and Website Performance
The average time spent on X via Android devices is 3 hours and 56 minutes per month, making it the eighth most used social media app in terms of time spent. Additionally, users open the app 92.5 times per month, ranking it 10th among social media platforms for monthly sessions. This suggests that users frequently check the platform but may engage in shorter interactions compared to other networks.
Beyond social media, X.com is the seventh top website in the U.S., with 1.04 billion total users. Additionally, X plays a significant role in driving web traffic, with 9.5% of total referrals coming from the platform, making it the fourth highest among all social media sites. This reinforces X’s importance in content distribution, helping direct users to news articles, brand websites, and external media.
X User Statistics in the U.S. (2025)
X (Twitter) User Data in the U.S. (2025)
| Metric | Value |
|---|---|
| Percentage of Total U.S. Population Using X | 30.0% |
| Percentage of Eligible Audience (13+ Years) Using X | 35.2% |
| Percentage of Adults (18+ Years) Using X | 37.5% |
| Percentage of Internet Users Using X | 32.2% |
In early 2025, X (formerly Twitter) had 104 million active users in the United States, making it one of the country’s key social media platforms. This user base accounted for 30.0% of the total U.S. population, showing its widespread reach across different demographics.
Since X is only accessible to users aged 13 and above, the percentage of eligible users engaging with the platform stood at 35.2%. Among adults aged 18 and above, X had an even higher penetration rate, with 37.5% of this age group using the platform in early 2025.
X’s Reach Among Internet Users
Compared to the total U.S. internet user base, 32.2% of online users engaged with X at the beginning of 2025. This highlights X’s role as a major digital platform where users interact, consume content, and engage in discussions. While X may not be the leading social media network in terms of total users, it remains a crucial space for news, trends, and brand engagement.
X Gender Demographics in the U.S. (2025)
X (Twitter) Gender Distribution in the U.S. (2025)
| Gender | Percentage of Adult Users (18+) |
|---|---|
| Female | 37.0% |
| Male | 63.0% |
In 2025, X (formerly Twitter) had a significantly higher percentage of male users compared to female users in the United States. According to the company’s own data, 63.0% of X’s adult ad audience in the U.S. was male, whereas 37.0% was female.
This gender distribution highlights a notable male dominance on the platform, suggesting that X may appeal more to male users for news, discussions, business networking, and entertainment. The relatively lower proportion of female users could indicate differences in platform preference, engagement patterns, or content consumption behavior compared to other social media platforms.
X (Twitter) User Growth in the U.S. 2025
| Time Period | Change in Users | Percentage Change |
|---|---|---|
| Jan 2024 – Early 2025 | -1.45 million | -1.4% |
| Oct 2024 – Jan 2025 | +1.13 million | +1.1% |
Between early 2024 and early 2025, X (formerly Twitter) saw a decline of 1.45 million users, representing a 1.4% decrease in its potential ad reach in the United States. This drop suggests a period of user attrition, possibly due to shifting platform preferences, changes in content policies, or competitive pressures from other social media platforms.
However, from October 2024 to January 2025, X experienced a rebound, gaining 1.13 million users—a 1.1% increase. This short-term growth indicates a recovery phase, possibly driven by platform updates, engagement initiatives, or major events that spurred renewed interest among users.
X User Distribution by Age Group in the US (2025)
X (Twitter) User Distribution by Age and Gender in the U.S. (2025)
| Age Group | Female Users (%) | Male Users (%) | Total (%) |
|---|---|---|---|
| 13-17 years | 0.4% | 0.8% | 1.2% |
| 18-24 years | 11.1% | 17.1% | 28.2% |
| 25-34 years | 13.0% | 23.6% | 36.6% |
| 35-49 years | 8.4% | 15.5% | 23.9% |
| 50+ years | 3.9% | 6.1% | 10.0% |
| Total | 36.8% | 63.1% | 100.0% |
The largest share of X’s user base in the U.S. comes from the 25-34 age group, which accounts for 36.6% of total users, with 13% female and 23.6% male. The 18-24 age group follows closely with 28.2%, showing strong engagement among young adults.
Notably, X’s audience is predominantly male, with 63.1% of users being male compared to 36.8% female. The 50+ age group has the smallest representation, comprising only 10% of total users. This data highlights X as a platform primarily favored by young to middle-aged males, with a comparatively smaller female user base.
Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.
