Facebook Global Users 2025
As of 2025, Facebook remained one of the most widely used social media platforms globally, with an estimated 2.28 billion active users. This figure represents 27.9 percent of all the people on Earth, underscoring the platform’s massive global footprint. When focusing on people aged 13 and above, which aligns with Meta’s minimum age policy, Facebook’s adoption rate increases significantly, reflecting the platform’s deep penetration across most age-eligible internet users worldwide. Despite the growing popularity of newer platforms, Facebook continues to thrive, particularly due to its integration in social communication, business marketing, and community engagement.
In terms of geographic distribution, Facebook’s user growth in 2025 was primarily driven by emerging markets in Asia, Africa, and Latin America, where internet accessibility is expanding rapidly. In contrast, user numbers in North America and Europe have largely stabilized, with usage patterns shifting slightly due to platform fatigue among younger users. Still, Facebook remains particularly strong among older demographics, especially users aged 35 and above, who continue to rely on the platform for news, groups, and social connections. Overall, with over a quarter of the world’s population using Facebook, it remains a foundational pillar of the global social media ecosystem.
Facebook Global User Statistics – 2025
| Metric Description | Value |
|---|---|
| Total Active Users (Jan 2025) | 2.28 billion |
| Share of Global Population (All Ages) | 27.9% |
| Share of Global Population Aged 13+ | 35.3% |
| Share of Eligible Population (Excl. China, Age 13+) | 43.7% |
As of 2025, Facebook reported a total of 2.28 billion active users globally. This number represents 27.9% of the entire global population, indicating that more than one in every four people on Earth used Facebook at the time. When focusing on the age group 13 and above—which aligns with Meta’s minimum age policy—the platform’s penetration rises to 35.3%, underscoring Facebook’s sustained relevance across age-eligible users worldwide.
Importantly, if we exclude China from the global age-13+ population (since Facebook remains blocked there), the platform’s eligible user adoption rate increases significantly to 43.7%. This means that nearly half of all people aged 13+ in countries where Facebook is accessible actively use the platform, emphasizing Facebook’s continued dominance, particularly in regions where it faces fewer regulatory restrictions. These figures highlight Facebook’s enduring strength as a global communication and engagement platform, even in the face of rising competition from newer apps.
Facebook Global User Growth in 2025
| Metric | Value |
|---|---|
| Annual Increase in Active Users (Jan 2024–25) | 93.3 million (+4.3%) |
| Quarterly Increase in Active Users (Oct 2024–Jan 2025) | 62.3 million (+2.8%) |
| Instagram Annual User Growth (Comparison) | 90.8 million (+5.5%) |
| TikTok Annual User Growth (Comparison) | 31.2 million (+2.0%) |
In the 12 months leading up to 2025, Facebook’s active user base grew by 93.3 million, marking a 4.3% increase year-over-year. This steady growth highlights Facebook’s continued ability to attract new users and maintain engagement despite increasing competition in the social media landscape. On a quarterly basis, between October 2024 and January 2025, Facebook added 62.3 million new users, representing a 2.8% increase over just three months, further demonstrating the platform’s ongoing momentum.
When compared with other major platforms, Facebook’s growth rate stands between Instagram and TikTok. Instagram saw a faster increase, adding 90.8 million users (+5.5%) during the same 12-month period, signaling strong expansion particularly among younger demographics. Meanwhile, TikTok’s growth was slower but still significant, with an increase of 31.2 million users (+2.0%) in the past year. These numbers emphasize Facebook’s position as a leading platform with substantial user growth, even as newer competitors continue to capture attention globally.
Top Countries by Facebook Users in 2025
| Rank | Country | Active Facebook Users (Millions) |
|---|---|---|
| 1 | India | 384 |
| 2 | United States | 197 |
| 3 | Indonesia | 122 |
| 4 | Brazil | 112 |
| 5 | Mexico | 93.0 |
| 6 | Philippines | 90.8 |
| 7 | Vietnam | 76.2 |
| 8 | Bangladesh | 60.0 |
| 9 | Thailand | 51.0 |
| 10 | Pakistan | 49.4 |
In 2025, India leads as the country with the largest number of active Facebook users, boasting an impressive 384 million users, which is nearly double that of the second-largest market, the United States with 197 million users. This massive user base in India reflects the country’s vast population and rapid adoption of social media platforms, especially via mobile connectivity. Other countries in the top ten, such as Indonesia (122 million) and Brazil (112 million), also showcase strong Facebook penetration in emerging markets, highlighting the platform’s global reach beyond Western countries.
Notably, the top ten countries by Facebook users include a mix of large economies and densely populated nations across Asia, Latin America, and North America. Countries like Mexico (93 million), the Philippines (90.8 million), and Vietnam (76.2 million) indicate Facebook’s significant footprint in the Asia-Pacific and Latin American regions. Meanwhile, populous countries such as Bangladesh (60 million), Thailand (51 million), and Pakistan (49.4 million) contribute substantially to Facebook’s worldwide user base, emphasizing the platform’s role in connecting diverse global communities.
Facebook Users by World Region in 2025
| Region | Active Users (Millions) | % of Global Users |
|---|---|---|
| Southern Asia | 520 | 22.8% |
| South-Eastern Asia | 398 | 17.4% |
| Southern America | 257 | 11.3% |
| Northern America | 221 | 9.7% |
| Western Asia | 115 | 5.0% |
| Northern Africa | 110 | 4.8% |
| Central America | 120 | 5.2% |
| Western Europe | 77.0 | 3.4% |
| Western Africa | 74.7 | 3.3% |
| Southern Europe | 71.1 | 3.1% |
| Northern Europe | 59.6 | 2.6% |
| Eastern Europe | 61.3 | 2.7% |
| Eastern Africa | 55.5 | 2.4% |
| Eastern Asia | 50.3 | 2.2% |
| Southern Africa | 29.8 | 1.3% |
| Oceania | 23.6 | 1.0% |
| Middle Africa | 21.1 | 0.9% |
| Caribbean | 13.8 | 0.6% |
| Central Asia | 6.41 | 0.3% |
In 2025, Southern Asia emerged as Facebook’s largest regional market, accounting for 520 million users, or 22.8% of the platform’s global user base. This was followed by South-Eastern Asia with 398 million users (17.4%), showing strong penetration in countries like Indonesia, Vietnam, and the Philippines. Together, these two regions contributed over 40% of all Facebook users worldwide. Southern America (257 million) and Northern America (221 million) also made up large portions of the user base, with a combined 21% share of global users. These figures highlight Facebook’s deep integration in both developing and developed economies.
Meanwhile, Western Asia (115 million) and Northern Africa (110 million) reflected strong adoption rates in the MENA region. European regions collectively hosted a significant portion of the user base as well — Western, Northern, Southern, and Eastern Europe together accounted for around 269 million users, or just under 12% of the global total. Africa’s growth potential is notable, particularly in Western Africa (74.7 million) and Eastern Africa (55.5 million), though user numbers remain relatively low in Middle (21.1 million) and Southern Africa (29.8 million). Central Asia (6.41 million) and the Caribbean (13.8 million) represented the smallest regional user segments, indicating opportunities for expansion in underpenetrated areas.
Facebook Global Audience Demographics in 2025
| Gender | % of Global Facebook Audience | Estimated Users |
|---|---|---|
| Male | 56.7% | ≈ 1.29 billion |
| Female | 43.3% | ≈ 0.99 billion |
As of January 2025, men made up a majority of Facebook’s global user base, accounting for 56.7% of all users, or approximately 1.29 billion individuals out of the platform’s total 2.28 billion global audience. In contrast, female users comprised 43.3%, translating to roughly 990 million users. This gender distribution reflects a persistent trend across many digital platforms, where male users slightly outnumber females — especially in regions with wider digital access disparities.
The demographic split also highlights regional and cultural variations in platform usage. In areas such as South Asia, parts of Africa, and the Middle East, where male internet access and social media engagement rates tend to be higher, the gender imbalance is more pronounced. However, in more digitally equitable regions like Europe and North America, the gender split tends to be more balanced. While Facebook remains a truly global platform, this data indicates room for growth in female digital participation, particularly in underrepresented regions.
Facebook Global Age Demographics (2025)
| Age Group | Female Users (millions) | Male Users (millions) | Total Users (millions) |
|---|---|---|---|
| 18–24 | 208 million | 289 million | 497 million |
| 25–34 | 290 million | 422 million | 712 million |
| 35–44 | 199 million | 267 million | 466 million |
| 45–54 | 130 million | 151 million | 281 million |
| 55–64 | 89 million | 91 million | 180 million |
| 65+ | 78 million | 68 million | 146 million |
In January 2025, the largest segment of Facebook’s user base falls within the 25–34 age group, which accounts for approximately 712 million users, or 31.2% of the total global Facebook audience. Within this group, male users outnumber females, with 422 million men versus 290 million women. This age bracket alone represents nearly 1 in 3 Facebook users worldwide, reflecting the platform’s ongoing strength among young adults who have grown up with digital media.
The second-largest group is the 18–24 age bracket, comprising 497 million users, or about 21.8% of the platform’s total user base. Combining both 18–24 and 25–34 segments shows that over 1.2 billion Facebook users (more than 53%) are under the age of 35. Meanwhile, older age groups remain significantly engaged, with users aged 35 to 54 totaling 747 million, and users aged 55 and above reaching 326 million. This widespread age distribution indicates that Facebook is not only popular with younger users but also maintains a strong foothold among mature audiences globally.
Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.
