TikTok in Japan 2025
In 2025, TikTok had an estimated 26.9 million users in Japan, reflecting the platform’s significant growth and widespread appeal across diverse age groups in one of Asia’s largest digital markets. This user base represents a notable portion of Japan’s total population, indicating that TikTok has successfully embedded itself into the everyday digital habits of Japanese internet users. Its short-form video format continues to resonate with younger audiences, while also attracting increasing engagement from older demographics and content creators in sectors like fashion, food, and lifestyle.
The platform’s popularity in Japan can be attributed to its localization strategies, algorithm-driven content discovery, and the growing influence of Japanese creators on both local and global stages. TikTok has also become an essential space for brand marketing and music promotion in the country. With the app’s seamless blend of entertainment, creativity, and trend culture, TikTok’s position in Japan remains strong in 2025, further contributing to its global dominance in the short-form video space.
Japan TikTok Statistics 2025
Key Rankings and Usage Statistics for TikTok in Japan (2025)
| Category | TikTok’s Rank | Metric |
|---|---|---|
| Most Downloaded Mobile App | 1st | Highest number of downloads in Japan |
| Social Media Apps by Time Spent (Android) | 2nd | Avg time spent: 20 hours 55 minutes/month |
| Total Consumer Spend in Apps | 3rd | Ranked by total user spending |
| Most Used Social Media Platform | 4th | 26.5% of internet users in Japan use TikTok |
| Favourite Social Media Platform | 4th | 4.7% of social media users in Japan selected TikTok as their favourite |
| Social Media Apps by Monthly Sessions | 6th | Avg monthly sessions: 127 |
| Mobile App by Monthly Active Users | 7th | Based on active user count |
In 2025, TikTok stood out as a dominant force in Japan’s mobile app ecosystem. It claimed the top spot as the most downloaded app, showcasing its wide appeal among Japanese users. TikTok also ranked 2nd in terms of time spent on social media apps by Android users, who spent an average of 20 hours and 55 minutes per month on the platform — a strong indicator of deep engagement. Additionally, it ranked 3rd in total consumer spend, highlighting its revenue-generating strength within Japan’s competitive app landscape.
From a social media perspective, 26.5% of internet users in Japan used TikTok, earning it the 4th spot among the most used platforms, and it was also the 4th most favourite platform, with 4.7% of social media users preferring it. Although it ranked 6th in average monthly sessions (127 sessions) and 7th for active users, these numbers still reflect consistent interaction and daily presence in users’ routines. TikTok’s performance in Japan underlines its balanced appeal across engagement, growth, and monetization metrics.
TikTok Users in Japan – 2025
TikTok User Demographics in Japan (2025)
| Metric | Value |
|---|---|
| Total Users (18+ age group) | 26.9 million |
| Share of Adult Population (18+) | 25.3% |
| Share of Total Internet Users | 24.7% |
In early 2025, TikTok had 26.9 million users aged 18 and above in Japan, according to data shared by the platform. While the app is accessible to individuals aged 13 and up, TikTok’s official figures represent only the adult user base. This highlights a significant portion of Japan’s digital landscape engaging with the platform regularly.
These users accounted for 25.3% of Japan’s adult population and 24.7% of the total internet users in the country at the time. This shows that over a quarter of online adults were actively present on TikTok, demonstrating the app’s continued growth and influence in the Japanese market, especially in a digital environment known for its diversity in platform preference and strong local competitors.
Gender Distribution of TikTok Users in Japan – 2025
TikTok Adult User Breakdown by Gender (2025)
| Gender | Share of Adult Users | Estimated Number of Users |
|---|---|---|
| Female | 52.1% | 14.01 million |
| Male | 47.9% | 12.89 million |
In 2025, TikTok’s adult user base in Japan stood at 26.9 million, with a slightly higher proportion of female users. Based on the company’s published audience data, 52.1% of these users were female, equating to approximately 14.01 million women, while 47.9% were male, or around 12.89 million men.
This nearly balanced distribution highlights TikTok’s broad appeal across genders in Japan. The slight female majority reflects a common trend among visual-first and lifestyle-oriented platforms, where content engagement often skews toward women. TikTok’s diverse content ecosystem and ease of use appear to resonate well with both male and female users across Japan’s adult population.
TikTok User Growth in Japan – 2025
Growth in TikTok Users (2024–2025)
| Period | Change in Estimated Users | Percentage Change |
|---|---|---|
| Beginning 2024 to Early 2025 | +804,000 | +3.1% |
| October 2024 to January 2025 | +706,000 | +2.7% |
TikTok’s user base in Japan showed modest but consistent growth through 2024 and into early 2025. The number of adult users grew by 804,000, representing a 3.1% increase between the beginning of 2024 and early 2025. This upward trend suggests that TikTok continues to attract new users in Japan’s competitive digital space, maintaining its popularity despite market maturity.
Between October 2024 and January 2025 alone, TikTok saw an increase of 706,000 users, a 2.7% rise in just a few months. This momentum indicates sustained user engagement and platform relevance, possibly driven by localized content strategies, trending challenges, and its strong presence across mobile app rankings in Japan.
TikTok User Demographics by Age in Japan – 2025
Distribution of TikTok Users by Age Group
| Age Group | Share of Total Users | Estimated Number of Users |
|---|---|---|
| 18–24 years | 27.6% | 7.42 million |
| 25–34 years | 29.3% | 7.88 million |
| 35–49 years | 18.2% | 4.89 million |
| 45–54 years | 15.7% | 4.23 million |
| 55+ years | 9.2% | 2.47 million |
As of early 2025, TikTok’s 26.9 million adult users in Japan are predominantly concentrated in the 18–34 age group. Specifically, users aged 18 to 24 account for 27.6% of the platform’s audience (around 7.42 million users), while those aged 25 to 34 make up the largest segment at 29.3% (approximately 7.88 million users). These figures confirm that TikTok remains most popular among younger demographics, aligning with its reputation as a youth-driven platform.
Meanwhile, users aged 35 to 49 comprise 18.2% (around 4.89 million), and the 45–54 group represents 15.7% (roughly 4.23 million). Notably, seniors aged 55 and above also account for a significant 9.2% share (about 2.47 million users). This spread indicates that while the core audience is still young, TikTok has managed to reach across generations in Japan, appealing to a more diverse range of users than in its early years.
Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.
