YouTube in the United Kingdom – 2025
YouTube remained the leading video-sharing platform in the United Kingdom in 2025, with an impressive 54.8 million active users. This massive user base highlights YouTube’s continued dominance in the digital entertainment space, making it an essential platform for content consumption, education, and marketing. The platform’s diverse range of content, from music videos and tutorials to vlogs and live streams, has kept it relevant across all age groups. YouTube’s accessibility across multiple devices—smartphones, tablets, laptops, and smart TVs—has also contributed to its widespread adoption.
With such a vast audience, YouTube plays a crucial role in digital advertising and content monetization in the UK. Businesses and creators alike leverage the platform’s advanced ad-targeting capabilities to reach specific demographics effectively. The platform’s strong engagement levels, with users spending hours watching content daily, make it a preferred choice for advertisers and influencers. As the demand for video content continues to rise, YouTube is expected to maintain its position as one of the most influential online platforms in the UK.
UK YouTube Statistics 2025
YouTube User Data in the UK – 2025
| Metric | Value | Ranking |
|---|---|---|
| Total Users | 54.8 million | — |
| Total Visits (Semrush) | 2.29 billion | 2nd top website in the UK |
| Total Visits (SimilarWeb) | 999 million | 2nd top website in the UK |
| Top Mobile App (Monthly Active Users) | — | 2nd in the UK |
| Average Time per Month (Android Users) | 19H 00M | 5th among social media apps |
| Average Monthly Sessions | 158 | 6th among social media apps |
| Web Traffic Referrals from Third-Party Sites | 1.88% | 6th among social media platforms |
YouTube remained one of the most dominant platforms in the UK, with 54.8 million users in 2025. It ranked 2nd among all websites in the country, according to both SimilarWeb and Semrush, recording 999 million and 2.29 billion total visits, respectively. Additionally, YouTube was the 2nd most popular mobile app based on monthly active users, reinforcing its widespread adoption across different age groups and demographics.
User engagement on YouTube was also significant, with Android users spending an average of 19 hours per month on the platform, making it the 5th most engaging social media app. The platform had 158 average monthly sessions, ranking 6th among social media apps for session frequency. Furthermore, 1.88% of YouTube’s traffic came from third-party site referrals, placing it 6th among social platforms in terms of external traffic. This suggests that most users access YouTube directly rather than through external links.
YouTube Users in the United Kingdom – 2025
| Total Users | 54.8 million |
| Users as % of UK Population | 79.0% |
| Users as % of Total Internet Users in the UK | 80.8% |
YouTube had 54.8 million users in the UK in 2025, making it one of the most widely used platforms in the country. This number accounted for 79.0% of the total UK population, highlighting YouTube’s dominant presence across different demographics. The platform continued to be an essential part of the UK’s digital ecosystem, catering to various interests such as entertainment, education, and news consumption.
Additionally, 80.8% of the total internet users in the UK were active on YouTube, emphasizing its massive reach beyond traditional social media platforms. This level of engagement indicates that video content remains a key part of online behavior, making YouTube a primary platform for content creators, businesses, and advertisers looking to connect with a vast audience.
YouTube User Demographics in the UK – 2025
| Gender | Percentage of Users |
|---|---|
| Female Users | 49.9% |
| Male Users | 50.1% |
In 2025, YouTube’s user base in the UK was almost evenly split by gender, with 49.9% female users and 50.1% male users. This balanced distribution highlights YouTube’s universal appeal across both genders, making it a highly inclusive platform for content consumption. The platform offers diverse content ranging from educational videos to entertainment, attracting a wide audience across different demographics.
This nearly equal gender representation also indicates that businesses and advertisers can reach both male and female audiences effectively on YouTube. Given its massive user base and broad demographic reach, YouTube remains one of the most significant digital platforms for engagement, branding, and marketing strategies in the UK.
YouTube User Growth in the UK – 2025
| Time Period | User Growth / Decline | Percentage Change |
|---|---|---|
| Jan 2024 – Jan 2025 | -1.40 million | -2.5% |
In early 2025, YouTube’s user base in the UK experienced a decline of 1.40 million users, representing a 2.5% decrease compared to the previous year. This decline suggests potential changes in user preferences, market saturation, or increased competition from other digital platforms. While YouTube remains a dominant platform, this shift indicates a possible diversification in digital media consumption habits.
Despite this decrease, YouTube still maintains a strong presence in the UK, serving millions of active users. The slight drop in user numbers may push the platform to introduce new features, enhance user engagement, or adapt its content strategy to retain and attract users. Marketers and content creators may also need to adjust their strategies to align with shifting audience behavior.
YouTube Users by Age Group in the UK – 2025
| Age Group | Female Users (%) | Male Users (%) | Total Users (%) |
|---|---|---|---|
| 18-24 | 4.6% | 4.9% | 9.5% |
| 25-34 | 7.6% | 8.0% | 15.6% |
| 35-49 | 7.8% | 7.8% | 15.6% |
| 45-54 | 7.1% | 7.1% | 14.2% |
| 55-64 | 7.2% | 7.2% | 14.4% |
| 65+ | 9.4% | 8.9% | 18.3% |
YouTube in the UK continues to have a strong presence across all age groups, with older demographics showing significant engagement. The 65+ age group accounts for the largest share of users at 18.3%, indicating a growing trend of digital adoption among seniors. The 25-34 and 35-49 age groups also represent a considerable portion of the audience, each making up 15.6% of total users, highlighting YouTube’s importance among working-age adults.
Notably, the gender distribution remains relatively balanced across all age groups, with no significant disparity between male and female users. The 18-24 age group, representing 9.5% of users, showcases YouTube’s ability to attract younger audiences, though at a lower rate compared to older demographics. This balanced age and gender representation reinforce YouTube’s role as a comprehensive content platform, catering to diverse user preferences and interests across generations.
Top YouTube Searches in the UK – 2025
| Rank | Search Term |
|---|---|
| 1 | How to |
| 2 | Song |
| 3 | Songs |
| 4 | Music |
| 5 | Baby |
| 6 | News |
| 7 | Video |
| 8 | ASMR |
| 9 | Minecraft |
| 10 | Roblox |
The most popular YouTube search term in the UK for 2025 was “How to,” reflecting the platform’s dominance as an educational and tutorial-based resource. Users frequently turn to YouTube for DIY guides, learning new skills, and instructional videos. Music-related searches also dominated the list, with “song,” “songs,” and “music” ranking in the top four, reinforcing YouTube’s position as a leading music streaming platform.
Additionally, entertainment content remains a significant driver of YouTube searches. “Minecraft” and “Roblox”, two popular gaming titles, secured spots in the top 10, demonstrating the strong influence of gaming communities on YouTube’s ecosystem. The inclusion of “ASMR” highlights the increasing popularity of relaxation and sensory content, while “news” and “baby” suggest that audiences are looking for both current events and family-friendly content.
Top YouTube Channels in the UK – 2025
| Rank | Channel | Subscribers |
|---|---|---|
| 1 | Peppa Pig – Official Channel | 39.2M |
| 2 | NoCopyrightSounds | 34M |
| 3 | DanTDM | 29.2M |
| 4 | Peppa Pig Español Latino | 28.8M |
| 5 | Coldplay | 27.6M |
| 6 | Dan Rhodes | 26.9M |
| 7 | Miss Katy | 25.3M |
| 8 | Mister Max | 25M |
| 9 | KSI | 25M |
| 10 | Dua Lipa | 24.1M |
The most popular YouTube channel in the UK is Peppa Pig – Official Channel, with 39.2 million subscribers and nearly 29 billion views, demonstrating the massive appeal of children’s content. Additionally, the presence of Peppa Pig Español Latino (#4) highlights its global audience.
Music and gaming continue to dominate, with Coldplay (#5), NoCopyrightSounds (#2), and Dua Lipa (#10) reinforcing YouTube’s status as a key music platform. Meanwhile, gaming creators like DanTDM (#3) and KSI (#9) have maintained their influence, while family-friendly and lifestyle content from Dan Rhodes (#6), Miss Katy (#7), and Mister Max (#8) also remain highly popular.
Top 10 YouTube Creators in the UK (2025) – by Video Views
| Rank | Channel | Video Views |
|---|---|---|
| #1 | Peppa Pig – Official Channel | 28.94B |
| #2 | LEGO | 24.49B |
| #3 | Linh Nhi Shorts | 23.27B |
| #4 | Coldplay | 20.85B |
| #5 | Su Hao | 20.75B |
| #6 | Rano’s Home رانو هوم | 20.43B |
| #7 | DanTDM | 20.13B |
| #8 | Dan Rhodes | 19.16B |
| #9 | Mister Max | 16.45B |
| #10 | Miss Katy | 16.22B |
The Peppa Pig – Official Channel holds the top position in the UK for total video views in 2025, with an impressive 28.94 billion views. This highlights the immense popularity of children’s content on YouTube. LEGO follows in second place, accumulating 24.49 billion views, showcasing its strong global fanbase. Linh Nhi Shorts ranks third with 23.27 billion views, demonstrating the growing influence of short-form content on YouTube. Meanwhile, Coldplay, one of the most recognized British music bands, secures fourth place with 20.85 billion views, reinforcing the platform’s dominance in music consumption.
The fifth and sixth spots go to Su Hao (20.75 billion views) and Rano’s Home رانو هوم (20.43 billion views), reflecting the diverse content preferences of UK audiences. Gaming remains a strong category, as seen with DanTDM at seventh place (20.13 billion views). Dan Rhodes, a magician and content creator, ranks eighth with 19.16 billion views. Children’s content creators Mister Max (16.45 billion views) and Miss Katy (16.22 billion views) complete the top ten, proving that family-friendly content continues to attract significant engagement in the UK YouTube scene.
Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.
