YouTube in the Australia 2025
In 2025, YouTube solidified its position as one of the most dominant digital platforms in Australia, boasting a massive user base of 20.9 million people. This reach translates to over 80% of the country’s population, highlighting YouTube’s role as a primary source of entertainment, news, education, and brand engagement. With increasing access to mobile devices and high-speed internet, Australians of all age groups continue to spend significant time on the platform, consuming diverse content ranging from music videos and tutorials to vlogs and short-form content.
YouTube’s influence has also extended into the advertising and creator economy, with brands leveraging the platform for targeted video campaigns and local creators gaining international audiences. The rise of YouTube Shorts and AI-driven recommendations in 2025 further personalized content experiences, increasing engagement and time spent on the platform. Whether it’s for streaming how-to videos, catching up with favorite creators, or discovering new music, YouTube remains an essential part of digital life in Australia.
Australia YouTube Statistics 2025
YouTube Performance in Australia (2025)
| # Rank | Category | Details |
|---|---|---|
| 2 | Most Visited Website (SimilarWeb) | 490 million visits in Australia |
| 2 | Most Visited Website (SEMrush) | 1.01 billion visits in Australia |
| 2 | App Ranking (Average Time per User) | YouTube is 2nd based on average user time spent in app |
| 4 | App Ranking (Total Consumer Spend) | YouTube ranks 4th for total user spending on the app |
| 5 | Top Google Search Terms | “YouTube” is the 5th most searched term on Google in Australia |
| 6 | Web Traffic Referrals Share | 1.26% of YouTube’s traffic comes from third-party referral sites in AUS |
In 2025, YouTube.com stands as one of Australia’s digital powerhouses, consistently ranking in the top five across multiple performance indicators. According to both SimilarWeb and SEMrush, it ranks as the 2nd most visited website in Australia, reporting between 490 million to 1.01 billion monthly visits.
In mobile app usage, YouTube ranks 2nd in average time per user, showing its strong engagement rate among Australians. It’s also 4th in total consumer spending, proving that users are not only watching but also financially supporting creators and premium content. In terms of search visibility, “YouTube” is the 5th most searched term on Google in Australia, underlining its central role in online activity. Even in referral traffic, YouTube stands 6th, showing strong performance in web engagement beyond direct access or search.
YouTube Users in Australia – 2025
| Metric | Value |
|---|---|
| Total YouTube Users | 20.9 million |
| % of Australia’s Total Population | 77.9% |
| % of Australia’s Internet User Base | 80.2% |
In 2025, YouTube maintained its dominant presence in Australia’s digital landscape with 20.9 million active users. This impressive figure represents 77.9% of the country’s total population, highlighting YouTube’s deep market penetration and everyday usage among Australians.
Even more significant is that 80.2% of all internet users in Australia accessed YouTube in 2025. These numbers, derived from the platform’s internal reporting, demonstrate the platform’s widespread reach and popularity across demographics. YouTube continues to be a leading source of video content, entertainment, and information for the vast majority of Australian internet users.
YouTube User Gender Distribution in Australia – 2025
| Gender | Percentage of Users |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
In 2025, YouTube maintained a nearly balanced gender distribution among its Australian users, with 50.7% identifying as female and 49.3% as male. This close split highlights the platform’s widespread reach and appeal across different audience segments, suggesting that both men and women are equally engaged with the variety of content available on YouTube — from entertainment and education to lifestyle and news.
The minimal gender gap also points to YouTube’s success in creating a platform that resonates with diverse viewer interests. Brands and marketers can take advantage of this balanced user base to craft more inclusive campaigns that connect with a broader audience. The data also indicates that YouTube continues to serve as a key channel for digital engagement among Australians, regardless of gender.
YouTube User Growth in Australia (2024–2025)
| Time Period | Estimated Users (in millions) | Change in Users | Percentage Change |
|---|---|---|---|
| Start of 2024 | 20.8 | – | – |
| Start of 2025 | 20.9 | +0.1 million | +0.5% |
| Oct 2024 – Jan 2025 | 20.9 | No change | 0% |
Between the start of 2024 and early 2025, YouTube’s user base in Australia experienced modest growth, increasing by 100,000 users, which represents a 0.5% rise. This slight upward trend reflects YouTube’s continued relevance and strong engagement among Australian internet users, despite already having a large market presence. The increase demonstrates that even in a relatively saturated digital landscape, YouTube is still capable of attracting new users.
However, looking at quarter-over-quarter data from October 2024 to January 2025, the number of users remained unchanged at 20.9 million. This plateau suggests that YouTube may be approaching saturation in the Australian market, with most potential internet users already on the platform. For advertisers and marketers, this highlights a stable and consistent audience size, reinforcing YouTube’s value as a reliable channel for digital outreach in Australia.
YouTube Users in Australia by Age Group (2025)
| Age Group | Female Users (%) | Male Users (%) | Total Users (%) |
|---|---|---|---|
| 18–24 years | 4.9% | 5.4% | 10.3% |
| 25–34 years | 8.5% | 8.5% | 17.0% |
| 35–44 years | 8.7% | 8.4% | 17.1% |
| 45–54 years | 7.4% | 7.3% | 14.7% |
| 55–64 years | 6.7% | 6.4% | 13.1% |
| 65+ years | 8.8% | 7.8% | 16.6% |
In 2025, YouTube’s user base in Australia was well-distributed across different age groups and genders. The highest concentration of users came from the 25–44 age range, which together accounted for over 34% of the platform’s total users. This reflects YouTube’s strong appeal among working-age adults, many of whom turn to the platform for entertainment, news, tutorials, and educational content.
Interestingly, the 65+ age group had a strong presence as well, contributing 16.6% of all users. This shows a growing digital adoption among older Australians, who are increasingly comfortable using online video platforms. Meanwhile, the 18–24 segment, traditionally seen as a core demographic for digital platforms, made up 10.3%, showing consistent but slightly lower representation compared to middle-aged and senior groups. Overall, the data indicates that YouTube enjoys a broad, cross-generational reach in Australia.
Top YouTube Searches in Australia – 2025
| Rank | Search Term |
|---|---|
| 1 | The |
| 2 | How |
| 3 | Song |
| 4 | Songs |
| 5 | Music |
| 6 | Australia |
| 7 | Dance |
| 8 | News |
| 9 | Baby |
| 10 | Kids |
In 2025, YouTube search trends in Australia reflected a strong inclination toward general entertainment, music, and educational content. Keywords like “Song,” “Songs,” “Music,” and “Dance” indicate that Australians frequently use YouTube as a primary platform for discovering and enjoying musical content. The presence of “How” in the second position highlights the popularity of how-to videos and tutorials, making YouTube a valuable resource for learning and skill development.
Searches such as “Baby,” “Kids,” and “Australia” show varied interests across user groups—from parenting content and children’s entertainment to locally relevant videos. Meanwhile, “News” ranking eighth points to YouTube’s role as an alternative source of current affairs and information. Overall, the top searches in 2025 reveal YouTube’s dynamic role in the daily digital lives of Australians—serving as a hub for entertainment, learning, and real-time updates.
Top YouTube Channels in Australia by Subscribers (2025)
| Rank | Channel | Subscribers |
|---|---|---|
| 1 | Bounce Patrol – Kids Songs | 32.8M |
| 2 | Chloe Ting | 25.7M |
| 3 | How Ridiculous | 23.6M |
| 4 | LazarBeam | 22.9M |
| 5 | CKN | 19.1M |
| 6 | HowToBasic | 17.7M |
| 7 | Lachlan | 15.3M |
| 8 | GLITCH | 13.2M |
| 9 | Jiemba Sands | 12.8M |
| 10 | SR Toys Collection | 12.1M |
At the top of the list is Bounce Patrol – Kids Songs, with an impressive 32.8 million subscribers and 25.4 billion total views. Their content, aimed at young children, has global appeal, explaining their massive audience and consistent video performance. Chloe Ting, a well-known fitness influencer, takes second place with 25.7 million subscribers, driven by her popular workout challenges and tutorials. Her content resonated particularly during the pandemic and continues to hold strong.
Other major players include How Ridiculous, known for their extreme trick shots and stunts, and LazarBeam, a gaming personality famous for Fortnite and commentary content. Channels like CKN, HowToBasic, and Lachlan further emphasize the diversity of Australian YouTube content — ranging from gaming to humor and kids’ content.
Despite having fewer videos, channels like GLITCH and Chloe Ting maintain high subscriber counts, indicating the power of quality content and strong viewer engagement. On the other hand, creators like Lachlan and SR Toys Collection have uploaded thousands of videos, showing that high volume can also play a role in building a loyal subscriber base.
Top YouTube Channels in Australia by Video Views (2025)
| Rank | Channel | Video Views |
|---|---|---|
| #1 | Bounce Patrol – Kids Songs | 25.4B |
| #2 | Chloe Ting | 3.35B |
| #3 | How Ridiculous | 14.55B |
| #4 | LazarBeam | 9.76B |
| #5 | CKN | 13.31B |
| #6 | HowToBasic | 3.91B |
| #7 | Lachlan | 5.79B |
| #8 | GLITCH | 1.45B |
| #9 | Jiemba Sands | 7.98B |
| #10 | SR Toys Collection | 4.08B |
Bounce Patrol – Kids Songs leads with 25.4 billion views, creating fun and educational songs for children. Channels like this attract millions of views as kids often re-watch their favorite videos. How Ridiculous, with 14.55 billion views, specializes in extreme challenges and stunts, keeping viewers engaged with their unique content. CKN, with 13.31 billion views, focuses on toy reviews and fun activities, appealing to younger audiences.
The gaming sector is also prominent, with LazarBeam earning 9.76 billion views for his Fortnite gameplay and comedic commentary. HowToBasic, known for its chaotic tutorial videos, has reached 3.91 billion views. Lachlan, with 5.79 billion views, is another popular gaming creator, while Jiemba Sands has 7.98 billion views, offering fun kids’ content. These channels show the wide variety of content, from educational and gaming to extreme challenges and comedy.
