Facebook in the U.S. – Key Trends and Insights
Facebook remains one of the most influential social media platforms in the United States, with 197 million active users in 2025. Despite growing competition from newer platforms like TikTok and Instagram, Facebook continues to be a dominant force in social networking, particularly among adults and older demographics. The platform plays a crucial role in digital communication, content sharing, and online communities, making it an essential tool for businesses, influencers, and individuals alike.
In recent years, Facebook has evolved beyond just a social networking site, integrating features like Marketplace, Groups, and Reels to keep users engaged. The platform also remains a key player in digital advertising, with businesses leveraging its advanced targeting capabilities to reach specific audiences. As privacy concerns and regulatory scrutiny increase, Facebook continues to adapt, focusing on transparency and user control while maintaining its relevance in the ever-changing digital landscape.
Facebook User Growth in the United States of America 2025
Facebook’s user base in the United States continued to expand between 2024 and 2025, reflecting the platform’s ongoing popularity. Data from Meta shows a steady increase in users, highlighting Facebook’s relevance among American audiences.
Facebook User Growth in the U.S. (2024-2025)
| Time Period | Increase in Users | Growth Rate (%) |
|---|---|---|
| Jan 2024 – Jan 2025 | +6.05 million | +3.2% |
| Oct 2024 – Jan 2025 | +4.20 million | +2.2% |
Analysis of User Growth
Between January 2024 and January 2025, Facebook gained 6.05 million users, marking a 3.2% increase in its total user base. This consistent growth indicates that Facebook remains a major platform for social networking in the U.S., attracting both new users and retaining existing ones.
Additionally, the data shows that from October 2024 to January 2025, the number of users increased by 4.20 million, reflecting a 2.2% rise in just three months. This steady quarterly growth suggests that Facebook continues to engage users and adapt to evolving digital trends, maintaining its strong presence in the U.S. social media landscape.
US Facebook Statistics 2025
Facebook remains one of the most widely used social media platforms in the U.S., with a significant portion of the population actively engaging with it. As of early 2025, Facebook had 197 million users in the United States, highlighting its continued dominance in the digital landscape.
Facebook Adoption in the U.S. (2025)
| Metric | Percentage |
|---|---|
| Share of total U.S. population using Facebook | 56.8% |
| Share of eligible users (aged 13+) using Facebook | 66.6% |
| Share of U.S. adults (18+) using Facebook | 71.9% |
| Share of total U.S. internet users on Facebook | 61.1% |
Analysis of Facebook Adoption
At the start of 2025, 56.8% of the total U.S. population was active on Facebook, showcasing its widespread reach. However, considering that Facebook is only available to users aged 13 and above, 66.6% of the eligible population was using the platform.
Among adults aged 18 and above, Facebook adoption was even higher, with 71.9% of this group being active users. Additionally, Facebook’s reach extended to 61.1% of all internet users in the country, reinforcing its role as a dominant player in the U.S. digital ecosystem.
Facebook User Demographics in the United States 2025
Facebook’s user base in the U.S. is diverse, with a nearly balanced distribution between male and female users. The data from early 2025 provides insights into gender representation on the platform.
Facebook Users by Gender in the U.S. (2025)
| Gender | Percentage |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
Analysis of Facebook’s Gender Demographics
As of 2025, 53.5% of Facebook users in the U.S. were female, while 46.5% were male. This indicates a slightly higher engagement from female users on the platform. The demographic split suggests that businesses and content creators may benefit from tailoring their strategies to appeal to a predominantly female audience while still considering the substantial male user base.
Facebook Users in the US 2025 by Age Group
Facebook’s user base in the United States spans across different age groups, with varying levels of engagement between male and female users. The data from 2025 provides a detailed breakdown of these demographics.
| Age Group | Female Users (%) | Male Users (%) | Total (%) |
|---|---|---|---|
| 18-24 | 5.4% | 5.0% | 10.4% |
| 25-34 | 11.3% | 11.2% | 22.5% |
| 35-44 | 10.6% | 10.0% | 20.6% |
| 45-54 | 8.7% | 7.6% | 16.3% |
| 55-64 | 8.0% | 6.2% | 14.2% |
| 65+ | 9.7% | 6.2% | 15.9% |
Analysis of Facebook’s Age Demographics
- Young adults (18-24 years old) make up a smaller portion of Facebook’s user base, totaling 10.4%, indicating that this age group may be more engaged on other social platforms.
- The 25-34 age group is the largest demographic, accounting for 22.5% of Facebook users in the U.S., showing strong engagement from millennials.
- Middle-aged users (35-44 and 45-54) collectively represent 36.9% of the platform’s audience, highlighting Facebook’s appeal among professionals and families.
- Older users (55+) are also highly active, making up over 30% of the platform’s audience, with a particularly strong presence among females aged 65 and older.
This data suggests that while younger users are less dominant, Facebook remains highly popular among adults and seniors in the U.S., making it a valuable platform for businesses and marketers targeting an older demographic.
Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.
