As of early 2025, Facebook had approximately 122 million users in Indonesia, according to data from Meta, the parent company of Facebook. This figure highlights Indonesia’s strong presence on the platform, making it one of Facebook’s largest markets globally.
Facebook in Indonesia – Key Trends and Insights
- Widespread Digital Adoption
With Indonesia’s growing internet penetration and increasing smartphone usage, social media continues to play a vital role in communication, commerce, and entertainment. - Business and E-Commerce Growth
Many businesses leverage Facebook for marketing and sales, especially through Facebook Marketplace and targeted advertising. This has contributed to the platform’s sustained popularity. - Diverse User Demographics
Facebook’s user base in Indonesia spans across different age groups, with younger audiences engaging through Facebook groups, Reels, and live streaming, while older users remain active in discussions and networking. - Influence of Local and Global Trends
The rise of short-form video content, influencer marketing, and integration with other Meta platforms (such as Instagram and WhatsApp) continues to shape how Indonesians use Facebook.
With over 122 million users, Facebook remains a dominant force in Indonesia’s digital landscape, playing a crucial role in both personal and business interactions.
Facebook User Growth in Indonesia 2025
| Time Period | User Growth | Growth Rate |
|---|---|---|
| Jan 2024 – Jan 2025 | +4.70 million | +4.0% |
| Oct 2024 – Jan 2025 | +4.90 million | +4.2% |
Facebook continues to expand its reach in Indonesia, with data from Meta’s advertising tools revealing significant user growth over the past year.
- Yearly Growth: Between January 2024 and January 2025, Facebook’s potential ad reach in Indonesia increased by 4.70 million users, reflecting a 4.0% growth.
- Recent Surge: In just the three months from October 2024 to January 2025, the platform saw an even sharper increase of 4.90 million users, marking a 4.2% rise.
This consistent growth underscores Facebook’s strong presence in Indonesia, reinforcing its importance for businesses, advertisers, and digital marketers looking to engage with a rapidly expanding online audience.
Facebook Statistics in Indonesia 2025
| Metric | Value |
|---|---|
| Share of total population using Facebook | 43.0% |
| Share of adults (18+) using Facebook | 60.7% |
| Share of total internet users on Facebook | 57.6% |
At the beginning of 2025, Facebook’s user base in Indonesia accounted for 43.0% of the country’s total population. This highlights the platform’s strong presence in the nation, reinforcing its role as a primary digital space for social interactions, content consumption, and business engagement.
At the start of 2025, 60.7 percent of adults aged 18 and above in Indonesia actively used Facebook, highlighting the platform’s strong presence among the adult population. Additionally, Facebook’s user base accounted for 57.6 percent of the total internet users in the country, regardless of age. These figures reinforce Facebook’s significant role in Indonesia’s digital landscape, serving as a primary platform for social interactions, content consumption, and business engagement.
Facebook Users in Indonesia 2025 by Age Group
| Age Group | Female (%) | Male (%) |
|---|---|---|
| 18-24 | 8.7% | 10.9% |
| 25-34 | 17.1% | 22.4% |
| 35-44 | 10.0% | 13.9% |
| 45-54 | 4.4% | 6.3% |
| 55-64 | 1.6% | 2.3% |
| 65+ | 0.8% | 1.5% |
Young adults dominate the platform:
- The 25-34 age group had the highest share of users, with 22.4% male and 17.1% female.
- The 18-24 age group followed, accounting for 10.9% male and 8.7% female users.
Declining user percentage with age:
- 35-44 age group: 13.9% male and 10% female.
- 45-54 age group: 6.3% male and 4.4% female.
- 55-64 age group: 2.3% male and 1.6% female.
- 65+ age group: 1.5% male and 0.8% female.
Key insights:
- Facebook’s user base in Indonesia skews younger, with the majority of users under 35.
- Engagement steadily declines in older demographics, with significantly lower usage among those aged 55 and above.
Facebook Users in Indonesia 2025 by Gender
| Gender | Percentage |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
These figures indicate that a larger share of Facebook’s user in Indonesia was male, making up 57.9 percent, while 42.1 percent of the audience was female. This demographic distribution provides valuable insights for businesses and advertisers looking to tailor their campaigns to the platform’s user base.
Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.
