LinkedIn in the US 2025
As of 2025, LinkedIn has reached 250 million users in the United States, solidifying its position as the leading professional networking platform in the country. Widely used by professionals across industries, LinkedIn serves as a critical hub for career development, job searching, and business networking. Its advanced features—such as skill endorsements, AI-driven job recommendations, and LinkedIn Learning—make it an indispensable tool for individuals seeking to grow their careers or expand their networks. In sectors like tech, finance, healthcare, and education, LinkedIn has become a primary channel for talent acquisition and industry insights.
LinkedIn’s influence in the U.S. business landscape extends beyond networking. In 2025, it’s also a top platform for B2B marketing, employer branding, and corporate thought leadership. Organizations of all sizes use LinkedIn to run targeted ad campaigns, publish professional content, and engage with niche audiences. Tools like LinkedIn Pages, Newsletters, and Live video enable companies to stay visible and authoritative in their fields. With its massive user base and continued innovation, LinkedIn remains central to how professionals and companies connect, collaborate, and grow in the digital-first economy of the United States.
United States LinkedIn Statistics 2025
| Metric | Value | LinkedIn Rank (US) |
|---|---|---|
| Web Traffic Referrals (from third-party sites) | 0.43% | 7th |
| Percentage of Internet Users Who Use LinkedIn | 30.6% | 10th |
| Percentage of Social Media Users Who Favor LinkedIn | 1.4% | 11th |
| Average Monthly Sessions per User | 28.1 | 12th |
| Average Time Spent per Month (Android Users) | 44 minutes | 13th |
In 2025, LinkedIn remains a specialized yet powerful platform in the U.S. social media ecosystem. With 30.6% of internet users actively using LinkedIn, it ranks 10th in terms of user penetration, reflecting its appeal among working professionals, job seekers, and industry leaders. However, when it comes to personal preference, only 1.4% of social media users list LinkedIn as their favorite, putting it in 11th place—highlighting that while it’s widely used for professional reasons, it’s not a top-choice platform for entertainment or social interaction. In terms of monthly user activity, LinkedIn ranks 12th with 28.1 average sessions, showing less frequent engagement compared to more socially driven platforms.
Despite lower engagement, LinkedIn demonstrates a strong presence in strategic web redirection. Its web traffic referral rate is 0.43%, making it the 7th-best platform in the U.S. for driving users to external websites—a key factor for B2B marketers and recruiters. However, users spend an average of only 44 minutes per month on the Android app, placing LinkedIn at 13th place in terms of time spent, which aligns with its use-case as a goal-oriented platform rather than one for casual browsing. These rankings reveal that while LinkedIn may not be a top choice for social or entertainment use, it retains strong value in professional networking and content-driven marketing in the U.S. landscape.
LinkedIn Users in the US 2025
| Metric | Value |
|---|---|
| Total LinkedIn Members | 250 million |
| Share of Total U.S. Population | 72.2% |
| Share of U.S. Adult Population (18+) | 91.4% |
| Share of Total Internet Users (All Ages) | 77.5% |
As of early 2025, LinkedIn had amassed 250 million members in the United States, solidifying its status as a dominant professional networking platform. This figure represents a substantial 72.2% of the entire U.S. population, underlining how deeply integrated LinkedIn has become in the professional and digital identity space. However, a more meaningful perspective emerges when focusing on the adult segment: LinkedIn’s user base covered 91.4% of the population aged 18 and above, revealing the platform’s near-ubiquity among working-age Americans.
Additionally, LinkedIn’s user penetration extended to 77.5% of all internet users in the U.S., regardless of age. This highlights LinkedIn’s relevance not just as a job-hunting or B2B networking tool, but also as a go-to resource for content, learning, and professional development online. With such high levels of engagement, LinkedIn continues to be a strategic platform for advertisers, recruiters, and professionals alike in 2025.
Gender Distribution of LinkedIn Users in the USA (2025)
| Gender | Percentage of Users |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
As of early 2025, LinkedIn’s user base in the United States shows a perfectly balanced gender distribution, with 50.0% female and 50.0% male users. This equal representation indicates that LinkedIn appeals equally to both men and women, making it a highly inclusive platform for professionals. The even split is particularly significant in the context of professional networking and recruitment, where diverse voices and gender parity are increasingly prioritized.
Such demographic balance makes LinkedIn an ideal environment for brands, employers, and marketers aiming to reach both male and female professionals across a range of industries. Unlike platforms that may skew heavily toward one gender, LinkedIn’s equal split supports gender-neutral campaigns and inclusive engagement strategies, reinforcing its role as a premier space for professional development, content sharing, and career opportunities.
LinkedIn User Growth in the United States (2024–2025)
| Time Period | Increase in Users | Percentage Growth |
|---|---|---|
| Jan 2024 – Jan 2025 | +30 million | +13.6% |
| Oct 2024 – Jan 2025 | +10 million | +4.2% |
LinkedIn saw a strong increase in its user base in the United States throughout 2024 and into early 2025. The platform added 30 million new users over the year, marking a 13.6% annual growth. This surge reflects LinkedIn’s growing role in connecting professionals, job seekers, and businesses during a time when remote networking and digital presence have become essential.
On a quarterly basis, LinkedIn gained 10 million users (+4.2%) from October 2024 to January 2025. This consistent upward trend shows that the platform continues to attract new users and maintain relevance in the competitive social media landscape. LinkedIn’s expansion can be attributed to its focus on skill development, job opportunities, B2B engagement, and professional content—making it a go-to platform for professional growth and visibility in the U.S. market.
LinkedIn Users in the USA by Age Group (2025)
| Age Group | Female Users (%) | Male Users (%) | Total (%) |
|---|---|---|---|
| 18–24 years | 10.5% | 10.1% | 20.6% |
| 25–34 years | 22.4% | 21.5% | 43.9% |
| 35–54 years | 14.5% | 14.5% | 29.0% |
| 55+ years | 2.5% | 3.9% | 6.4% |
In 2025, the largest share of LinkedIn users in the United States fell within the 25–34 age range, representing 43.9% of the platform’s audience. This reflects LinkedIn’s strong appeal to early- to mid-career professionals who are most actively networking, exploring job opportunities, and sharing professional content.
The 18–24 age group made up 20.6% of users, signaling that the platform is increasingly relevant to younger professionals and recent graduates. The 35–54 segment also formed a significant portion (29%) of the audience, encompassing mid- to senior-level professionals. The 55+ age group had a smaller but meaningful presence at 6.4%, which still reflects a notable level of engagement among late-career professionals and consultants.
Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.
