Tourism in Indonesia
Tourism in Indonesia is a vital sector that showcases the country’s rich cultural heritage, diverse landscapes, and vibrant traditions. As the largest archipelago in the world, Indonesia boasts over 17,000 islands, each offering unique attractions ranging from pristine beaches and lush rainforests to ancient temples and modern urban centers. Destinations like Bali, Jakarta, Yogyakarta, and Raja Ampat draw millions of visitors every year, seeking both natural beauty and cultural experiences. The country’s biodiversity, including iconic wildlife such as Komodo dragons and orangutans, adds to its global appeal. International tourist numbers grew by 11% in 2024, reaching 790 million between January and July.
Beyond its scenic wonders, Indonesia is also renowned for its warm hospitality, traditional arts, and culinary diversity. Tourists can explore centuries-old temples like Borobudur and Prambanan, experience vibrant festivals, and enjoy world-class diving in the Coral Triangle. The government continues to promote tourism through improved infrastructure, digital campaigns, and sustainable travel initiatives, ensuring that Indonesia remains one of the most sought-after travel destinations in the world.
Indonesia Tourism Statistics 2025
Tourist Arrivals in Indonesia (2021-2023)
| Year | Total Foreign Tourists | Growth from Previous Year |
|---|---|---|
| 2021 | 1,557,530 | – (Pandemic impact) |
| 2022 | 5,889,031 | +278% increase |
| 2023 | 11,677,825 | +98% increase |
The total number of foreign tourist arrivals to Indonesia saw a remarkable increase from 1,557,530 in 2021 to 5,889,031 in 2022, and further surged to 11,677,825 in 2023. The sharp rise in 2022, with a 278% increase from 2021, was primarily due to the easing of COVID-19 restrictions and the reopening of international borders. This allowed more visitors, particularly from Malaysia, Singapore, and Australia, to return.
The growth continued in 2023, nearly doubling to 11.67 million arrivals, driven by strong demand from China, India, and Europe as air travel resumed and visa policies were relaxed. Government initiatives, including tourism promotions and improved infrastructure, further boosted visitor numbers. This impressive recovery highlights Indonesia’s growing appeal as a global tourist destination, bringing the sector closer to pre-pandemic levels.
Top 10 Countries with the Highest Foreign Tourist Visits to Indonesia (2025)
| Rank | Country | Number of Visitors (2023) |
|---|---|---|
| 1 | Malaysia | 1,901,242 |
| 2 | Australia | 1,431,177 |
| 3 | Singapore | 1,414,447 |
| 4 | China | 787,924 |
| 5 | Timor Leste | 728,586 |
| 6 | India | 606,439 |
| 7 | United Kingdom | 335,209 |
| 8 | South Korea | 347,185 |
| 9 | United States | 392,310 |
| 10 | France | 273,682 |
The foreign tourist arrivals to Indonesia in 2023 showed significant growth, with Malaysia leading the rankings at 1.9 million visitors, followed closely by Australia (1.43 million) and Singapore (1.41 million).
- Southeast Asian countries like Malaysia and Singapore contribute the most due to geographical proximity and cultural ties.
- China’s resurgence in outbound travel led to 787,924 visitors, reflecting the recovery of Chinese tourism.
- Timor Leste remains a strong market with 728,586 arrivals, likely due to its close economic and social links with Indonesia.
- India and South Korea showed impressive growth, with over 600,000 and 347,000 visitors, respectively, highlighting Indonesia’s increasing appeal to Asian tourists.
- Western markets like the United Kingdom, the United States, and France also made the top 10 list, indicating strong demand from long-haul travelers.
This trend underscores Indonesia’s growing tourism appeal, recovery post-pandemic, and successful international marketing efforts to attract diverse visitors.
Foreign Tourist Visits to Indonesia (2024)
| Entry Point | Total Visits (2024) |
|---|---|
| A. Air Entry | 9,830,550 |
| Ngurah Rai (Bali) | 6,308,541 |
| Soekarno-Hatta (Jakarta) | 2,524,253 |
| Juanda | 322,045 |
| Kualanamu | 247,038 |
| Other Airports | 428,673 |
| B. Sea Entry | 2,810,979 |
| Batam | 1,316,219 |
| Tanjung Uban | 208,605 |
| Tanjung Pinang | 55,472 |
| Other Seaports | 1,230,683 |
| C. Land Entry | 1,260,891 |
| Jayapura | 110,873 |
| Atambua | 133,223 |
| Other Land Borders | 1,016,795 |
| Total (A+B+C) | 13,902,420 |
Indonesia, with its world-famous islands, vibrant cultural heritage, and diverse landscapes, remains one of the most attractive tourist destinations in the world. Every year, millions of international visitors arrive to explore its beaches, temples, rainforests, and bustling cities.
Indonesia recorded a total of 13,902,420 foreign tourist arrivals in 2024, highlighting a strong post-pandemic recovery in the tourism sector. The majority of visitors (70.7%) entered by air, with Ngurah Rai Airport (Bali) leading at 6.3 million arrivals. Sea and land borders also played a significant role, with Batam welcoming 1.3 million tourists, and land crossings contributing 1.26 million arrivals.
The data underscores Indonesia’s appeal as a top global destination, with strategic entry points like Jakarta, Bali, and Batam driving tourism growth. This performance reflects the success of government initiatives, improved connectivity, and increasing global travel demand.
A. Air Travel (Pintu Udara) – 9.83 Million Arrivals (70.7%)
- Air travel is the dominant mode of entry, contributing to over 70% of total arrivals.
- Ngurah Rai Airport (Bali) and Soekarno-Hatta (Jakarta) account for the bulk of arrivals, confirming that Bali and Jakarta remain top tourist destinations.
- Peak months: July (994,583) and August (987,547) – Likely due to summer vacations in Europe and North America.
- Dip in February (735,072) – Possibly due to post-holiday season and fewer global holidays.
B. Sea Travel (Pintu Laut) – 2.81 Million Arrivals (20.2%)
- Sea travel is the second most popular mode of entry.
- Batam (1.31 million arrivals) is the most frequented sea entry point, likely due to its proximity to Singapore and Malaysia.
- Tanjung Uban and Tanjung Pinang also see significant arrivals, showing the importance of Riau Islands as a tourism hub.
- Peak in December (300,766 arrivals) – Possibly due to holiday cruises and year-end vacations.
C. Land Travel (Pintu Darat) – 1.26 Million Arrivals (9.1%)
- Land travel is the least used entry mode, with less than 10% of total visitors.
- Jayapura, Atambua, and Entikong record the highest numbers, highlighting cross-border movement from Papua New Guinea, Timor-Leste, and Malaysia.
- The highest land entry month is December (110,740), likely due to holiday travel and family visits.
Monthly Trends & Seasonal Insights
- Peak Tourist Season (June – August):
- July (1.31 million arrivals) marks the highest number, coinciding with summer holidays in many countries.
- This period aligns with high season for Bali, Jakarta, and Yogyakarta, as well as festivals like Bali Arts Festival (June – July).
- Slowest Period (February & March):
- February records the lowest arrivals (1.06 million), likely due to post-New Year travel slowdown.
- March sees a minor recovery, as tourists begin planning for the spring break season.
- December Boom (1.24 million visitors):
- Driven by Christmas and New Year’s celebrations, particularly in Bali, Jakarta, and Batam.
- Higher sea arrivals (300,766) suggest an influx of cruise tourists and visitors from neighboring countries.
Insights – International Visitors in Indonesia
- Bali remains Indonesia’s top tourist destination – Ngurah Rai Airport consistently receives the most international visitors.
- Batam, Riau Islands are key for sea arrivals, largely driven by Singaporean and Malaysian tourists.
- Land arrivals are minor but essential for border trade and tourism, with Papua, Kalimantan, and East Nusa Tenggara seeing the highest movements.
- Indonesia should capitalize on peak seasons (June-August & December) by enhancing tourism promotions and infrastructure.
- Diversifying tourist attractions across regions (beyond Bali and Jakarta) could help sustain year-round tourism and reduce congestion.
Top 10 Countries by Tourist Visits Abroad in 2025
| Rank | Country | Outbound Tourists |
|---|---|---|
| 1 | Malaysia | 2,278,281 |
| 2 | Singapore | 1,408,015 |
| 3 | China | 1,198,582 |
| 4 | Other Asia | 877,254 |
| 5 | Timor-Leste | 776,294 |
| 6 | India | 710,688 |
| 7 | South Korea | 436,054 |
| 8 | Philippines | 239,714 |
| 9 | Thailand | 135,643 |
| 10 | Japan | 106,895 |
| Total | All Countries | 7,167,420 |
Malaysia ranks first with 2,278,281 outbound tourists, indicating a strong culture of international travel. This is driven by economic stability, well-developed airline connectivity, and visa-friendly policies in neighboring countries. Many Malaysians travel for business, leisure, and family visits.
Singapore follows with 1,408,015 outbound travelers. Despite its small population, its ranking highlights a high propensity for travel, supported by strong economic conditions and its role as a global business hub. Travel for shopping, leisure, and medical tourism are key drivers.
China, with 1,198,582 outbound tourists, remains a significant player in international travel. Business, education, and leisure are major motivations, despite travel restrictions and economic uncertainties.
The Other Asia category, totaling 877,254, represents travelers from various smaller Asian nations, emphasizing the growing trend of regional mobility, facilitated by improved connectivity and trade relationships.
Timor-Leste, with 776,294 outbound tourists, is a surprising entry. Given its small population, this likely reflects significant cross-border travel to Indonesia and Australia for work, education, and family reunions.
India’s 710,688 outbound travelers reflect its growing middle class and increasing disposable incomes. With improving air connectivity and easier visa access, Indian travelers are venturing abroad more for tourism, business, and education.
South Korea records 436,054 outbound tourists, a reflection of its strong economy and high travel spending. Popular destinations include Japan, Southeast Asia, and Europe, fueled by interest in shopping, entertainment, and cultural experiences.
The Philippines contributes 239,714 travelers, mainly due to overseas workers visiting families and increasing interest in leisure travel.
Thailand recorded 135,643 outbound travelers, reflecting the country’s increasing global travel activity. While Thailand is primarily known as a major inbound tourism destination, its outbound travel sector has been steadily growing.
Foreign Exchange Earnings from Tourism in Indonesia (2021-2022)
| Year | Total Foreign Exchange (Billion US$) |
|---|---|
| 2021 | 0.54 |
| 2022 | 7.03 |
Indonesia’s foreign exchange earnings from the tourism sector saw a remarkable increase from $0.54 billion in 2021 to $7.03 billion in 2022. This significant growth highlights the strong recovery of the tourism industry post-pandemic, driven by relaxed travel restrictions, increased international tourist arrivals, and the revival of key destinations such as Bali, Jakarta, and Yogyakarta. The surge in earnings reflects renewed global interest in Indonesia as a top travel destination and the government’s efforts to promote tourism through policies and infrastructure improvements.
Room Occupancy Rate of Hotels in Indonesia (2021-2023)
| Year | Classified Hotels (%) | Non-Classified Hotels & Accommodation (%) |
|---|---|---|
| 2021 | 36.26 | 19.62 |
| 2022 | 47.35 | 22.63 |
| 2023 | 51.12 | 24.35 |
Indonesia’s room occupancy rate (ROR) for both classified and non-classified hotels showed a steady increase from 2021 to 2023.
- Classified hotels, which include star-rated accommodations, experienced a significant rise in occupancy from 36.26% in 2021 to 51.12% in 2023. This growth indicates a strong rebound in tourism, business travel, and overall hospitality demand.
- Non-classified hotels and accommodations, which include budget stays and guesthouses, also saw an increase in occupancy from 19.62% in 2021 to 24.35% in 2023. While the growth rate is slower than that of classified hotels, it still reflects a positive trend in domestic and budget-conscious tourism.
The increasing occupancy rates highlight Indonesia’s recovery in the hospitality sector, driven by international and domestic travel resurgence, government tourism initiatives, and improved infrastructure.
Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.
