India Facebook Statistics 2025 | FB Active Users

Facebook in India 2025

As of 2025, Facebook had 384 million active users in India, cementing its status as one of the largest user bases for the platform globally. This figure represents a significant portion of the Indian population and highlights Facebook’s continued dominance in the country’s social media ecosystem. Despite increasing competition from platforms like Instagram and YouTube, Facebook remains a vital tool for communication, news, entertainment, and business outreach. The platform continues to appeal strongly to users across both urban and rural regions, thanks to its mobile accessibility, multi-language support, and integration with other Meta services like WhatsApp and Messenger.

This user base also reflects Facebook’s strong appeal across diverse age groups, especially among users aged 25 to 49. While younger users are increasingly active on Instagram, Facebook’s core remains robust due to its group features, local marketplace functionality, and strong brand familiarity. With 384 million users, Facebook continues to play a key role in India’s digital infrastructure, not just socially but commercially — serving as a vital platform for digital marketing, small business promotions, and political engagement. As the digital population continues to grow, Facebook’s ability to adapt and serve a wide demographic base remains one of its strongest assets in India.

India Facebook Statistics 2025

Facebook Usage Insights & Performance in India – 2025

In 2025, Facebook maintained a strong position as a digital staple in India, ranking 4th in total website visits according to both Similarweb (568 million) and Semrush (649 million). Its app was the 6th most downloaded and had the 6th highest number of monthly active users, reflecting continued relevance in a highly competitive mobile ecosystem. Although consumer spending on the app placed it at 10th, the platform stood out for referral traffic, capturing an impressive 50.81% of web traffic share — making it the #1 platform in India for traffic referrals from third-party sites. This indicates Facebook’s strength not just in user engagement, but also in directing traffic across the wider web, making it a crucial driver of content discovery and e-commerce.

From a user behavior perspective, Facebook proved itself to be a highly engaging app. It ranked 2nd in average time spent per month with 20 hours and 42 minutes, and 3rd in average monthly sessions (305.6), indicating frequent and sustained usage. Furthermore, 67.8% of India’s internet users used Facebook, positioning it as the 3rd most used social media platform in the country. Despite growing competition, it also remained a top personal favorite, with 13.3% of social media users naming it their preferred platform, again ranking 3rd. These numbers underscore Facebook’s enduring influence, combining high traffic, strong app engagement, and deep integration into Indian internet users’ digital habits.

Facebook User Growth in India (2025)

As of early 2025, Facebook’s user base in India experienced notable growth. According to Meta’s internal planning tools, the platform gained 16.7 million new users over the 12 months from January 2024 to January 2025. This represents a 4.5 percent year-over-year increase, bringing Facebook’s total user base in the country to approximately 384 million. This consistent growth suggests that Facebook continues to attract a wide demographic in India, particularly in regions where digital adoption is expanding and internet penetration is deepening.

In the most recent quarterly update, from October 2024 to January 2025, Facebook saw a 10.4 million user increase, equating to a 2.8 percent rise in just three months. This short-term gain reflects Facebook’s ongoing relevance despite rising competition from other social platforms. The quarterly momentum may also be influenced by seasonal digital activity, promotional campaigns, and increased smartphone access across semi-urban and rural areas. Overall, both annual and quarterly growth figures confirm that Facebook remains a critical part of India’s digital landscape, with a steadily growing and highly active user base.

Facebook Users in India (2025)

In 2025, Facebook had approximately 384 million active users in India, a figure that equates to 26.3 percent of the country’s total population. However, since Meta restricts platform use to individuals aged 13 and above, a more accurate perspective of Facebook’s reach comes from examining the eligible audience. Among this group, 33.2 percent of people aged 13 or older in India were active Facebook users, demonstrating the platform’s relatively strong penetration among digitally mature age groups.

Moreover, Facebook’s reach within the adult population (aged 18 and above) was even higher, standing at 37.2 percent. This underscores Facebook’s entrenched role in connecting adult Indian internet users, particularly in a market where mobile-first usage dominates. Additionally, when looking at internet users of all ages, 47.6 percent were Facebook users in early 2025. This high proportion indicates Facebook’s enduring relevance despite intensifying competition from other social platforms like Instagram and YouTube. These figures collectively highlight Facebook’s continued dominance in India’s digital ecosystem, with strong adoption especially among internet-savvy and adult demographics.

Gender Distribution of Facebook Users in India (2025)

In 2025, Facebook’s user base in India totaled approximately 384 million people, with a notable gender disparity in platform adoption. Male users accounted for a significant 73.6 percent of Facebook’s audience, translating to roughly 282.6 million individuals. In contrast, female users represented just 26.4 percent, or about 101.4 million of the platform’s total user base. This divide highlights a substantial gender gap in digital participation on Facebook across India.

This skew toward male users could reflect broader societal trends in internet accessibility, digital literacy, and social media engagement, particularly in rural or semi-urban regions. Despite ongoing efforts to close the digital gender divide, the data suggests that women in India remain underrepresented on platforms like Facebook. Addressing this imbalance may require targeted digital inclusion initiatives, awareness programs, and infrastructure support aimed at empowering more women to access and engage with online platforms.

Facebook Users in India by Age Group – 2025

In 2025, Facebook’s user base in India exhibited a strong skew toward younger demographics, especially those in the 25–34-year-old bracket, who made up 38.9 percent of all users. This corresponds to an estimated 149.2 million individuals, underscoring this age group’s central role in driving Facebook engagement across the country. The 18–24-year-old segment followed closely, accounting for 27.6 percent of the platform’s audience, or around 106 million users. Together, these two groups represent over 66 percent of Facebook’s total user base, highlighting the platform’s appeal among India’s younger population.

As age increases, the share of Facebook users declines progressively. The 35–49 age group comprised 19.3 percent of users, or approximately 74.1 million people. Usage drops significantly among older age groups, with the 45–54 bracket making up 8.1 percent (~31.1 million), the 55–64 group contributing 3.9 percent (~15 million), and the 65+ segment representing just 2.3 percent (~8.8 million). This distribution reflects generational differences in social media usage, where younger Indians—often more digitally native—continue to dominate online engagement on platforms like Facebook.

Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.