TikTok in the Australia 2025
In 2025, TikTok had approximately 8.01 million active users aged 18 and above in Australia, reinforcing its role as one of the most influential digital platforms in the country. This significant adult user base reflects TikTok’s continued growth beyond its Gen Z roots, attracting a wide range of age groups interested in short-form, engaging content. From viral dance trends and comedy to tutorials and local content, TikTok evolved into a mainstream entertainment platform, with users spending increasing amounts of time on the app daily.
The platform’s popularity also stems from its powerful content discovery algorithm, which delivers highly personalized feeds to users, keeping engagement levels high. TikTok’s influence extended into commerce, culture, and marketing, with many Australian brands and creators leveraging the platform to connect with audiences in authentic and creative ways. Its mobile-first nature and community-driven content made it a key player in Australia’s digital landscape, competing closely with other top social and video platforms.
Australia TikTok Statistics 2025
| Rank | Metric | TikTok Performance | Context |
|---|---|---|---|
| #1 | Avg. time per month (Android users) | 38H 51M | Highest engagement among social media apps |
| #3 | Mobile App ranking by total consumer spend | 3rd | Strong monetization via in-app purchases |
| #3 | Avg. monthly sessions | 304 sessions | High return visits; sticky user behavior |
| #3 | Most favourite social media platform | 13.8% of users | Popular preference, trailing only two platforms |
| #5 | Most used social media platform | Used by 44.1% of internet users | Solid user base in Australia |
| #8 | Mobile App ranking by downloads | 8th | Still attracting new users but growth is slowing |
TikTok stood out in 2025 as Australia’s most engaging social media app, with Android users spending an average of 38 hours and 51 minutes per month, more than any other platform. This incredible screen time reflects TikTok’s addictive content loop and its algorithm’s effectiveness in keeping users scrolling. It also ranked 3rd in consumer spend, showing that users are willing to invest in the app through in-app purchases, creator tipping, or other monetization tools—highlighting its maturing business model. Additionally, TikTok had 304 average monthly sessions, making it the 3rd most “sticky” app—users came back frequently throughout the month.
From a broader perspective, TikTok was the 5th most used social media platform, used by 44.1% of internet users, and held 3rd place as Australia’s most favourite platform, capturing 13.8% of user preference. While its download ranking was 8th—indicating a possible plateau in new user growth—the platform maintained a robust and loyal audience. These metrics confirm TikTok’s transformation from a trending app to a core part of Australia’s digital and social media culture.
TikTok Users in Australia 2025
| Metric | Value |
|---|---|
| Total users (18+) | 8.01 million |
| % of total adult population (18+) | 38.0% |
| % of internet users (all ages) | 30.7% |
As of early 2025, TikTok had approximately 8.01 million users aged 18 and above in Australia, according to figures from TikTok’s advertising resources. This user base represents 38% of Australia’s total adult population, reflecting the platform’s strong penetration among older teens and adults, even though the app is widely used by younger audiences as well. While TikTok allows access to users aged 13 and above, official data is only available for users aged 18+, meaning the total number of users, including those under 18, is likely even higher.
From a broader digital perspective, TikTok’s user base accounted for 30.7% of all internet users in Australia, highlighting its solid role in the national online landscape. While this percentage is lower than some older platforms like Facebook or Instagram, TikTok’s influence continues to grow, especially with its high engagement rates and popularity among younger generations. The data confirms that TikTok is a key player in Australia’s social media environment, not just in terms of downloads and time spent, but also in total user share.
TikTok Users by Gender in Australia 2025
| Gender | Percentage of Adult Users (18+) |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
In 2025, TikTok’s adult audience in Australia showed a slightly male-dominated user base, with 53.3% male and 46.7% female users among adults aged 18 and above. This is a unique trend compared to some other social media platforms like Facebook or Instagram, which often have a higher proportion of female users.
The skew towards male users may reflect TikTok’s popularity across a wide range of content genres, including gaming, sports, and tech, which often attract more male viewers. However, the near balance between genders still indicates that TikTok resonates well with both male and female audiences in Australia, reinforcing its position as a mainstream entertainment and content discovery platform.
TikTok User Growth Trend in Australia (2024–2025)
| Period | Change in Users | Percentage Change |
|---|---|---|
| Jan 2024 → Jan 2025 | -1.71 million | -17.6% |
| Oct 2024 → Jan 2025 | -1.53 million | -16.0% |
In a surprising shift, TikTok experienced a notable decline in its user base in Australia during the year leading up to 2025. According to TikTok’s own ad planning tools, the number of users aged 18 and above dropped by 1.71 million, marking a 17.6% decrease from January 2024 to January 2025. This decline suggests a potential saturation of the platform, increasing competition, or shifts in user preferences across social media platforms.
The drop was particularly steep in the final quarter of 2024, where TikTok lost 1.53 million users in just three months—a 16.0% decrease from October 2024 to January 2025. This short-term drop could indicate changes in platform appeal, content trends, privacy concerns, or increasing user migration to alternative platforms. For marketers and brands, this trend signals the need to keep a close eye on TikTok’s evolving role in Australia’s social media landscape.
TikTok Users in Australia by Age Group (2025)
| Age Group | Female Users (%) | Male Users (%) | Total Users (%) |
|---|---|---|---|
| 18–24 years | 15.0% | 14.6% | 29.6% |
| 25–34 years | 18.5% | 20.6% | 39.1% |
| 35–49 years | 6.8% | 9.3% | 16.1% |
| 45–54 years | 3.7% | 5.1% | 8.8% |
| 55+ years | 2.8% | 3.6% | 6.4% |
In 2025, TikTok’s user base in Australia was largely dominated by younger audiences. The 25–34 age group represented the biggest share, accounting for 39.1% of total users, with more males (20.6%) than females (18.5%). Following that, the 18–24 group made up 29.6%, showing TikTok’s strong presence among Gen Z and younger Millennials.
Older age groups had notably smaller shares. Users aged 35–49 made up 16.1%, while those 45 and above combined only made up 15.2% of the audience. This clearly reflects TikTok’s youth-driven appeal, though gradual adoption by older users is visible. The platform continues to be a cultural hub for younger Australians in 2025.
Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.
