X (Twitter) in the United Kingdom 2025
In 2025, X (formerly Twitter) reported 22.9 million users in the United Kingdom, underlining the platform’s continued relevance in the country’s digital landscape. Despite the evolving nature of social media, X maintained a substantial share of the UK’s online audience, especially for real-time news, commentary, and public discourse. The platform’s integration of new features and a shift in content strategy contributed to its sustained user base.
This user count reflects both loyal engagement and the platform’s role as a central hub for political updates, social movements, and entertainment trends in the UK. With a population that actively participates in digital dialogue, X remains a vital outlet for individuals, businesses, and public figures aiming to connect with British audiences in a fast-paced and reactive online environment.
United Kingdom X Users Statistics 2025
| Metrics | Value | UK Ranking |
|---|---|---|
| Web Traffic Referrals (Share from 3rd Parties) | 8.93% | 3rd |
| Social Media Usage Share (of all internet users) | 36.9% | 5th |
| Favourite Social Media Platform (user preference) | 5.4% | 5th |
| Total Consumer Web Traffic (Similarweb) | 228 million visits | 9th |
| Average Time per Month per Android User | 3 hours 30 minutes | 8th |
| Average Monthly Sessions (Android) | 85.5 | 10th |
| Total Consumer Web Traffic (Semrush) | 165 million visits | 14th |
In 2025, X demonstrated a dynamic digital presence in the UK, with standout performance in web traffic referrals, ranking 3rd among all platforms with 8.93% of its traffic coming from third-party sources. X also held strong positions in social media influence, ranking 5th both in terms of usage among internet users (36.9%) and favourite platform status (5.4%), reflecting its consistent appeal for news, trends, and real-time discussion.
While X’s total web traffic was impressive—228 million visits (9th) via Similarweb and 165 million visits (14th) via Semrush—its mobile app performance showed mixed results. Android users averaged 3 hours 30 minutes per month on the app (8th best) and logged 85.5 sessions (10th overall). These figures suggest steady, though not leading, mobile engagement compared to rivals, highlighting opportunities for deeper user interaction on mobile platforms.
X User Demographics in the United Kingdom 2025
| Metric Description | Value |
|---|---|
| Total Users (All Ages) | 22.9 million |
| % of Total UK Population | 33.0% |
| % of Eligible Users (Aged 13+) | 38.6% |
| % of Adult Users (Aged 18+) | 41.1% |
| % of Total Internet Users in the UK | 33.7% |
In early 2025, X reported 22.9 million users in the United Kingdom, accounting for 33.0% of the country’s total population. While this figure comes from advertising data, it gives a strong indication of the platform’s broad presence. It’s important to note that ad reach metrics may differ from actual monthly active users, yet they provide a reliable proxy for assessing platform engagement.
Focusing on eligible user segments, X reached 38.6% of the UK’s population aged 13 and above, and an even higher 41.1% of adults aged 18 and older. These insights highlight the platform’s strong appeal among mature audiences. Additionally, X’s user base amounted to 33.7% of the country’s total internet users, affirming its role as a significant platform in the UK’s digital and social media landscape.
Gender Distribution of X Users in the United Kingdom 2025
| Gender | Percentage of Adult Users |
|---|---|
| Female | 34.2% |
| Male | 65.8% |
In 2025, X reported that 34.2% of its adult user base in the United Kingdom was female, while a significantly larger share, 65.8%, was male. These figures, based on the company’s own data, reflect notable gender imbalance on the platform, highlighting that men are nearly twice as likely as women to use X in the UK.
This skewed gender distribution may influence the type of content and discussions that trend on the platform, as well as the focus of brands and marketers looking to engage with specific demographics. The dominance of male users could be tied to the platform’s appeal in sectors like news, sports, finance, and technology—areas where male engagement often trends higher. For advertisers and content creators, understanding this demographic split is crucial for tailoring outreach strategies and maximizing audience engagement.
X User Growth in the United Kingdom 2025
| Time Period | Change in Users | Percentage Change |
|---|---|---|
| Jan 2024 to Jan 2025 | -2.73 million | -10.7% |
| Oct 2024 to Jan 2025 | -1.14 million | -4.7% |
In early 2025, X experienced a noticeable decline in its user base within the United Kingdom. According to the company’s internal data, the total number of users dropped by approximately 2.73 million, marking a 10.7% decrease from the beginning of 2024 to early 2025. This downward trend suggests a shift in user engagement or migration to other platforms, possibly due to evolving user preferences or competitive dynamics in the social media landscape.
Furthermore, the short-term trend from October 2024 to January 2025 also showed a decline of 1.14 million users, or 4.7%, indicating continued attrition even in the later months of the year. These reductions may reflect broader industry challenges or platform-specific issues affecting user retention. For marketers and advertisers, this contraction in the user base could impact campaign planning and reach, highlighting the importance of adapting strategies to align with current user behavior and shifting platform relevance.
X Users in the United Kingdom by Age Group – 2025
| Age Group | Total Percentage | Estimated Users |
|---|---|---|
| 13–17 years | 1.2% | 274,800 |
| 18–24 years | 27.3% | 6,251,700 |
| 25–34 years | 33.8% | 7,740,200 |
| 35–49 years | 23.8% | 5,460,200 |
| 50+ years | 13.9% | 3,183,100 |
In 2025, X displayed a strong concentration of its UK user base among younger to middle-aged adults. The 25–34 age group formed the largest share, accounting for 33.8% of all users, which equates to approximately 7.74 million people. Closely following were users aged 18–24, making up 27.3% or 6.25 million individuals. Combined, these two cohorts represented over 61% of X’s UK user base, emphasizing the platform’s popularity among millennials and Gen Z adults.
In contrast, older and younger age groups had relatively smaller footprints on the platform. The 13–17 age group made up just 1.2% of the total, while those aged 50 and above accounted for 13.9%, or about 3.18 million users. The 35–49 segment held a substantial 23.8% share, reflecting consistent engagement across mid-career professionals. These figures indicate that while X continues to attract a broad spectrum of users, its strongest foothold remains within the 18–34 demographic.
Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.
