Instagram in the United Kingdom in 2025
Instagram remained a dominant social media platform in the UK in 2025, with 33.4 million users actively engaging with the platform. This figure highlights Instagram’s widespread popularity, particularly among younger demographics and professionals who use it for social networking, entertainment, and business purposes. As a visually driven platform, Instagram continues to attract users with its engaging content formats, including Stories, Reels, and shopping features, making it a crucial space for brands, influencers, and advertisers.
With 33.4 million users, Instagram plays a significant role in the UK’s digital landscape, providing businesses and marketers with a vast audience for targeted advertising and engagement. The platform’s integration with Meta’s broader ecosystem also enhances its functionality, making it a preferred choice for content creators and social media marketers. As social media consumption patterns continue to evolve, Instagram’s ability to adapt and introduce new interactive features ensures its sustained relevance among UK users.
United Kingdom Instagram Statistics 2025
| Metric | Value | Ranking in the UK |
|---|---|---|
| Instagram.com Website Rank | 10th most visited website | 10th |
| Mobile App Rank (Monthly Active Users) | 10th best mobile app | 10th |
| Internet User Penetration | 54.1% of internet users use Instagram | 4th most used social media platform |
| Social Media Popularity | 13.2% of social media users use Instagram | 3rd most favorite social media platform |
| Average Monthly Time Spent | 8 hours 56 minutes | 5th best social media app |
| Average Monthly Sessions | 160 sessions | 5th best among social media apps |
| Web Traffic Referrals | 13.80% of traffic comes from third-party sites | 2nd best among social media platforms |
Instagram remained a significant player in the UK’s digital space in 2025, attracting 197 million users and ranking as the 10th most visited website in the country. While it was the 10th best mobile app in terms of monthly active users, it still maintained a strong engagement rate, solidifying its position as a preferred social media platform. With 54.1% of internet users actively using Instagram, it ranked as the 4th most used social media platform in the UK, showing its continued appeal among different demographics. Additionally, 13.2% of social media users considered Instagram their favorite platform, making it the 3rd most preferred social network in the UK.
In terms of user engagement, Instagram users spent an average of 8 hours and 56 minutes per month on the platform, ranking it as the 5th most engaging social media app in the UK. Additionally, users opened the app an average of 160 times per month, making it the 5th best in session frequency among other social apps. Instagram also proved to be a strong source of referral traffic, accounting for 13.80% of web traffic referrals from third-party sites, ranking it as the 2nd best platform for driving external website visits. These figures highlight Instagram’s sustained relevance, particularly in digital marketing and brand engagement, as it continues to be an essential tool for businesses and creators alike.
Instagram Users in the United Kingdom (2025)
| Metric | Value |
|---|---|
| Total Users | 33.4 million |
| Percentage of Total Population | 48.2% |
| Percentage of Eligible Audience (13+ years) | 56.3% |
| Percentage of Adults (18+ years) Using Instagram | 59.5% |
| Percentage of Local Internet Users | 49.3% |
Instagram maintained a strong presence in the United Kingdom in 2025, with 33.4 million users actively engaging with the platform. This figure represents 48.2% of the total UK population, demonstrating Instagram’s wide adoption across different demographics. However, since Instagram is restricted to users aged 13 and above, its actual penetration among the eligible audience was even higher at 56.3%, making it one of the most widely used social media platforms in the country.
Among adults aged 18 and above, Instagram’s reach was even more significant, with 59.5% of this demographic using the platform. Additionally, Instagram accounted for 49.3% of the local internet user base, reflecting its deep integration into the UK’s digital landscape. These figures reinforce Instagram’s role as a key social media platform for users, businesses, and advertisers, highlighting its continued importance in digital marketing and engagement.
Instagram Users by Gender in the United Kingdom (2025)
| Gender | Percentage |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
In 2025, Instagram’s user base in the United Kingdom had a higher percentage of female users, with 54.5% of users being female, while 45.5% were male. This indicates that Instagram remains a popular social media platform among women, making it an attractive channel for brands and marketers targeting female demographics.
Despite the higher female representation, the 45.5% male user base highlights Instagram’s widespread appeal across both genders. The balanced distribution makes Instagram a key platform for businesses, influencers, and advertisers looking to reach a diverse audience.
Instagram User Growth in the United Kingdom (2025)
| Time Period | Increase in Users | Percentage Growth |
|---|---|---|
| Jan 2024 – Jan 2025 | +300,000 | +0.9% |
| Oct 2024 – Jan 2025 | +950,000 | +2.9% |
Instagram experienced steady user growth in the United Kingdom between 2024 and 2025. Over the course of a year, the platform added 300,000 new users, marking a 0.9% increase in its total user base. This suggests that Instagram maintained its popularity despite competition from other social media platforms.
Notably, the last quarter of 2024 saw a more significant increase of 950,000 users (+2.9%), indicating a surge in engagement and new sign-ups. This quarterly spike could be attributed to seasonal trends, increased marketing efforts, or new features introduced by Instagram.
Instagram Users in the United Kingdom by Age Group (2025)
| Age Group | Female Users (%) | Male Users (%) | Total (%) |
|---|---|---|---|
| 18-24 years | 12.3% | 10.5% | 22.8% |
| 25-34 years | 15.5% | 14.0% | 29.5% |
| 35-49 years | 11.4% | 9.2% | 20.6% |
| 45-54 years | 7.5% | 5.6% | 13.1% |
| 55-64 years | 5.6% | 3.5% | 9.1% |
| 65+ years | 3.1% | 2.0% | 5.1% |
Instagram’s user base in the United Kingdom in 2025 shows that younger demographics dominate the platform, with the 25-34 age group making up the largest share at 29.5% of total users. This suggests that Instagram remains particularly popular among millennials and younger adults. The 18-24 age group follows closely, accounting for 22.8% of users, reflecting Instagram’s appeal among Gen Z.
Usage declines steadily among older age groups, with only 5.1% of users being 65+. However, the 35-49 age group still holds a significant share at 20.6%, indicating a solid presence of middle-aged users. Women tend to use Instagram more across all age groups, with the largest gender gap observed in the 18-24 and 25-34 segments, where female users outnumber male users by around 2-3 percentage points.
Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.
