Facebook in the U.K
In 2025, Facebook had 38.3 million active users in the United Kingdom, making it one of the most widely used social media platforms in the country. With a vast and diverse user base, Facebook continues to be a dominant player in the UK’s digital landscape, serving as a key platform for communication, content sharing, and business engagement. The platform remains a popular choice for individuals of all age groups, from young adults to older demographics, reflecting its broad appeal and integration into daily online activities.
Facebook’s strong presence in the UK is driven by its ability to connect people with friends, family, and brands while offering various features such as groups, marketplaces, and advertising opportunities. Businesses in the UK heavily rely on Facebook for digital marketing, leveraging its large audience to promote products and services. Despite evolving competition from other social media platforms, Facebook maintains a significant role in the UK’s social media ecosystem, catering to both personal and professional networking needs.
United Kingdom Facebook Statistics 2025
Facebook Usage in the United Kingdom (2025)
| Metric | Value | Rank |
|---|---|---|
| Facebook.com Website Ranking | 4th Top Website in the UK | 4th |
| Most Used Social Media Platform | 72.3% of Internet Users | 2nd |
| Most Favourite Social Media Platform | 20.3% of Social Media Users | 2nd |
| Monthly Active Users (Mobile) | 3rd Best Mobile App | 3rd |
| Average Time Spent per Month (Android) | 15H 38M | 3rd |
| Average Monthly Sessions | 211.6 Sessions | 4th |
| Google Search Popularity | 10th Most Searched on Google in UK | 10th |
| Web Traffic Referrals | 63.15% | 1st |
In 2025, Facebook solidified its presence as one of the most influential digital platforms in the United Kingdom. With 453 million users, it continued to dominate the social media landscape, connecting millions across various demographics. Its website, Facebook.com, ranked as the 4th most visited site in the UK, highlighting its significant web traffic and daily user engagement. Additionally, 72.3% of internet users in the UK accessed Facebook, making it the 2nd most used social media platform, reinforcing its stronghold in digital communication and content consumption. Furthermore, 20.3% of social media users considered Facebook their 2nd favourite platform, indicating a high level of preference and loyalty among UK users.
On mobile, Facebook also maintained impressive rankings, securing its position as the 3rd best mobile app for monthly active users. Android users spent an average of 15 hours and 38 minutes per month on Facebook, making it the 3rd most engaging social media platform in terms of time spent. Additionally, users logged an average of 211.6 sessions per month, ranking it 4th among all social media apps in the UK. Facebook also demonstrated strong search relevance, ranking as the 10th most searched term on Google in the UK. Lastly, its dominance in digital marketing was evident, as it ranked 1st in web traffic referrals, with 63.15% of its traffic coming from third-party sites, making it a key driver of external site visits and online engagement.
Facebook Users in UK 2025
| Category | Percentage (%) |
|---|---|
| Total UK Population Using Facebook | 55.2% |
| Eligible Audience (13+ years) Using Facebook | 64.6% |
| Adults (18+ years) Using Facebook | 69.6% |
| Internet Users in the UK Using Facebook | 56.5% |
In early 2025, 38.3 million people in the United Kingdom were using Facebook, making it one of the most widely used social media platforms in the country. This number represents 55.2% of the total population, highlighting Facebook’s strong presence across different age groups and demographics. However, considering that only individuals aged 13 and above can create a Facebook account, 64.6% of the eligible audience actively used the platform.
Among adults aged 18 and above, 69.6% were Facebook users, reinforcing its role as a leading digital engagement platform. Additionally, Facebook accounted for 56.5% of the total internet user base in the UK, indicating its influence in online social interactions, businesses, and community engagement.
Facebook User Growth in the United Kingdom 2025
Facebook User Growth Data
| Time Period | Increase in Users | Growth Rate (%) |
|---|---|---|
| Jan 2024 – Jan 2025 | +1.20 million | +3.2% |
| Oct 2024 – Jan 2025 | +550 thousand | +1.5% |
Facebook experienced steady growth in the United Kingdom between 2024 and 2025, with an increase of 1.2 million users (+3.2%) over the year. This consistent rise highlights the platform’s sustained relevance, attracting new users and maintaining engagement among existing ones. The growth is likely driven by Facebook’s diverse features, such as communities, marketplaces, and business tools, which continue to appeal to a broad audience.
In the last quarter of 2024, Facebook gained an additional 550,000 users (+1.5%), indicating ongoing momentum. This increase suggests that Facebook remains a key platform for social interaction and digital engagement in the UK, despite competition from newer platforms. With its expanding user base, Facebook continues to be a vital tool for individuals and businesses alike, reinforcing its dominance in the UK’s social media landscape.
Facebook User Demographics in the United Kingdom 2025
Facebook User Data by Gender
| Gender | Percentage (%) |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
In 2025, Facebook’s user base in the United Kingdom had a slight female majority, with 52.8% of users being female and 47.2% being male. This distribution highlights that Facebook remains a popular platform for both genders, with a relatively balanced engagement.
The platform continues to attract a broad demographic, making it a key space for social interactions, business promotions, and digital engagement. The gender distribution also aligns with global social media trends, where Facebook maintains strong appeal across different user segments.
Facebook User Demographics by Age Group in the United Kingdom (2025)
| Age Group | Female Users (%) | Male Users (%) | Total Users (%) |
|---|---|---|---|
| 18-24 years | 5.6% | 5.2% | 10.8% |
| 25-34 years | 11.5% | 11.1% | 22.6% |
| 35-49 years | 10.8% | 9.9% | 20.7% |
| 45-54 years | 8.8% | 7.7% | 16.5% |
| 55-64 years | 8.2% | 6.5% | 14.7% |
| 65+ years | 8.0% | 6.5% | 14.5% |
The largest group of Facebook users in the UK in 2025 falls within the 25-34 age range, making up 22.6% of the total audience. This suggests that Facebook remains highly relevant among young professionals and working adults. The 35-49 age group is the second-largest demographic, contributing 20.7% of total users, reinforcing Facebook’s role in middle-aged user engagement, whether for networking, news consumption, or social interactions. The 18-24 age group represents 10.8% of the total, showing a smaller but still significant presence of younger users on the platform.
Older age groups also have notable engagement, with the 45-54 category making up 16.5% of total users, while the 55-64 age range accounts for 14.7%. Interestingly, the 65+ demographic contributes 14.5%, highlighting that Facebook continues to serve as an essential platform for older generations. These figures emphasize Facebook’s wide-reaching appeal across various age groups in the United Kingdom, making it one of the most balanced social media platforms in terms of user demographics.
Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.
