Instagram Global Users 2025
In 2025, Instagram reached a significant milestone with a global advertising audience of 1.74 billion users, representing over 21% of the world’s population and nearly one-third of all internet users. This growth highlights Instagram’s strong global presence and continued dominance in the social media landscape. The platform experienced a 5.5% increase in users year-over-year, with notable growth in developing regions such as Southern Asia and South America. Countries like India, Brazil, and Indonesia played a major role in expanding Instagram’s user base, with India alone accounting for over 414 million users.
Instagram’s audience remains diverse and youth-driven, with the majority falling in the 18–34 age group, making it a prime platform for brands targeting millennials and Gen Z. The user base is slightly skewed towards males, who make up about 52.7% of the total audience. As Meta continues to invest in video content, AI-driven discovery, and creator tools, Instagram is well-positioned to maintain its influence across both emerging and established digital markets. The platform’s ability to adapt to content trends and local preferences has solidified its place as a leading global channel for both social engagement and digital marketing in 2025.
Global Instagram User Statistics – 2025
| Metric | Value |
|---|---|
| Total Estimated Users (2025) | 1.74 billion |
| Global Population Penetration | 21.3% |
| Age-Eligible Adoption Rate (13+) | 26.9% |
| Age-Eligible Adoption (Excl. China) | 33.3% |
| Annual Growth (Jan 2024 – Jan 2025) | +90.8 million users (+5.5%) |
| Monthly Growth (Oct 2024 – Jan 2025) | +54.4 million users (+3.2%) |
| Rank Among Social Platforms (Ex-China) | 3rd |
In January 2025, Instagram reached an estimated 1.74 billion global users, marking a major milestone in its growth trajectory. This accounted for 21.3% of the world’s total population, according to UN data. Among individuals aged 13 and older—the minimum age for Instagram use—the platform achieved a 26.9% adoption rate, which further increased to 33.3% when excluding China, where Instagram is blocked. This high adoption rate places Instagram as the third-largest social media platform globally (outside China), further affirming its powerful influence in the digital world.
Between January 2024 and January 2025, Instagram added approximately 90.8 million new users, reflecting a healthy 5.5% annual growth. Notably, in just the final quarter of 2024, the platform grew by 54.4 million users, equivalent to a 3.2% quarterly increase. This steady user expansion shows that Instagram remains highly relevant, particularly among younger demographics and emerging digital markets. The consistent growth underscores the platform’s ability to attract new users through evolving features like Reels, interactive content, and enhanced personalization powered by AI.
Instagram Global User Growth Compared to Competitors 2025
| Platform | User Growth (Millions) | Growth Rate (%) |
|---|---|---|
| 90.8 | 5.5 | |
| 93.3 | 4.3 | |
| TikTok | 31.2 | 2.0 |
In the 12 months leading to January 2025, Instagram saw an impressive increase of 90.8 million users, reflecting a 5.5% growth rate. This growth rate outpaces both Facebook and TikTok, positioning Instagram as one of the fastest-growing major social media platforms globally. Despite Facebook adding slightly more users in absolute terms (93.3 million), its growth rate of 4.3% is noticeably lower than Instagram’s. TikTok, while still growing steadily, lagged behind with 31.2 million new users and a growth rate of only 2.0%.
This data shows that Instagram continues to expand rapidly and is gaining new users faster than its closest competitors. Instagram’s higher growth rate suggests that it is maintaining strong user engagement and attracting new demographics effectively. The significant quarterly growth, especially in the last months of 2024, indicates a sustained momentum that could further solidify Instagram’s dominance in the social media market throughout 2025.
Top 10 Countries with the Highest Number of Instagram Users in 2025
| Rank | Country | Active Instagram Users (Millions) |
|---|---|---|
| 1 | India | 414 |
| 2 | United States | 172 |
| 3 | Brazil | 141 |
| 4 | Indonesia | 103 |
| 5 | Turkey | 58.5 |
| 6 | Japan | 57.5 |
| 7 | Mexico | 48.8 |
| 8 | United Kingdom | 33.4 |
| 9 | Germany | 31.3 |
| 10 | Argentina | 28.9 |
Instagram’s global presence in 2025 is strongly concentrated in a few key countries, with India leading by a wide margin, boasting 414 million active users. This figure alone represents nearly a quarter of Instagram’s total global users, underscoring India’s massive and growing social media market. The United States follows with 172 million users, demonstrating its continued significance as one of Instagram’s largest markets. Other countries like Brazil (141 million) and Indonesia (103 million) also show strong Instagram user bases, reflecting the platform’s wide reach across Asia and Latin America.
Together, the top ten countries account for a substantial portion of Instagram’s total user base worldwide. Notably, countries such as Turkey (58.5 million), Japan (57.5 million), and Mexico (48.8 million) also contribute significantly to Instagram’s global footprint. European countries like the United Kingdom (33.4 million) and Germany (31.3 million) maintain solid user numbers, while Argentina’s 28.9 million users highlight Instagram’s strong presence in South America. This geographic distribution highlights Instagram’s global appeal across diverse markets and cultures in 2025.
Top Region of Instagram Users in 2025
| Region | Active Users (Millions) | Share of Global Total (%) |
|---|---|---|
| Southern Asia | 448 | 25.7% |
| Southern America | 237 | 13.6% |
| Northern America | 192 | 11.0% |
| South-Eastern Asia | 177 | 10.2% |
| Western Asia | 133 | 7.6% |
| Eastern Asia | 101 | 5.8% |
| Western Europe | 78.0 | 4.5% |
| Southern Europe | 72.6 | 4.2% |
| Central America | 62.6 | 3.6% |
| Northern Europe | 51.3 | 2.9% |
| Northern Africa | 50.9 | 2.9% |
| Eastern Europe | 43.1 | 2.5% |
| Central Asia | 29.3 | 1.7% |
| Oceania | 17.5 | 1.0% |
| Western Africa | 16.2 | 0.9% |
| Eastern Africa | 13.2 | 0.8% |
| Caribbean | 9.75 | 0.6% |
| Southern Africa | 8.18 | 0.5% |
| Middle Africa | 2.77 | 0.2% |
In January 2025, Southern Asia led the world in Instagram usage, with 448 million active users, representing 25.7% of the global total. This dominance reflects Instagram’s deep market penetration in populous countries like India. Southern America followed with 237 million users (13.6%), and Northern America had 192 million users (11.0%), reinforcing the Americas as key Instagram markets. South-Eastern Asia also played a significant role, accounting for 177 million users (10.2%), showing the platform’s wide adoption across the Asia-Pacific region.
At the other end of the spectrum, regions in Africa showed comparatively lower user bases. Middle Africa had just 2.77 million users (0.2%), while Southern Africa and the Caribbean registered only 8.18 million (0.5%) and 9.75 million (0.6%) respectively. Despite these smaller shares, Instagram’s footprint continues to grow across all regions. Western Asia’s 133 million users (7.6%) and Eastern Asia’s 101 million (5.8%) also highlight notable adoption in traditionally mobile-first markets. Overall, the platform’s global reach spans every continent, but usage is concentrated in Asia and the Americas.
Instagram Global Audience Demographics by Gender in 2025
| Gender | Percentage of Global Users | Estimated Users (Millions) |
|---|---|---|
| Female | 47.3% | 823.0 million |
| Male | 52.7% | 917.0 million |
Instagram’s global audience in 2025 was slightly skewed towards male users, with 52.7% identifying as male, representing approximately 917 million individuals. In contrast, 47.3% of users identified as female, equating to roughly 823 million users. This near-even gender split reflects Instagram’s broad appeal across different demographics, although the male segment held a modest lead of 5.4 percentage points.
These figures indicate that Instagram maintains strong cross-gender engagement globally. Despite cultural, regional, and access-based variances, the platform attracts nearly equal interest from both male and female audiences. The total of 1.74 billion users worldwide suggests that gender dynamics on Instagram remain balanced overall, providing brands and marketers a diverse and inclusive audience base for outreach in 2025.
Instagram Global Audience Demographics by Age Group 2025
| Age Group | Female (%) | Male (%) | Total (%) | Estimated Users (millions) |
|---|---|---|---|---|
| 18–24 | 14.4% | 17.2% | 31.6% | 550.0 |
| 25–34 | 14.6% | 18.4% | 33.0% | 574.2 |
| 35–44 | 8.5% | 8.8% | 17.3% | 300.0 |
| 45–54 | 5.2% | 4.4% | 9.6% | 167.0 |
| 55–64 | 3.0% | 2.2% | 5.2% | 90.5 |
| 65+ | 1.9% | 1.4% | 3.3% | 57.4 |
In January 2025, Instagram’s user base remained dominated by younger demographics, with users aged 18 to 34 making up nearly two-thirds (64.6%) of the platform’s global adult audience. Specifically, the 25–34 age group accounted for the largest share (33.0%), representing an estimated 574 million users, followed closely by 18–24-year-olds at 31.6%, or approximately 550 million users. This distribution highlights Instagram’s strong appeal among Gen Z and Millennials, who are highly engaged with visual, mobile-first content. Notably, male users aged 25–34 were the single largest demographic, comprising 18.4% of the global user base—about 319 million users—while females in the same age range made up 14.6% (roughly 255 million). These numbers reinforce Instagram’s value as a top platform for marketers targeting younger, tech-savvy audiences worldwide.
Beyond the 18–34 segment, Instagram is also seeing growing adoption among middle-aged users. The 35–44 age group makes up 17.3% of users (approximately 300 million), with an almost equal gender split, showing that Instagram is steadily maturing into a cross-generational platform. Usage begins to decline with older age brackets, as users aged 45–54 account for 9.6% (167 million), and those 55 and older comprise just 8.5% combined. Only 3.3% of users are aged 65+, or around 57 million people, suggesting that while the platform’s core audience remains youthful, there’s room to expand among older users. This age distribution presents both opportunities and challenges for content creators and advertisers who aim to reach broader age groups while still prioritizing Instagram’s dominant young adult demographic.
Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.
