TikTok in the United Arab Emirates in 2025
In 2025, TikTok reached 11.3 million users in the United Arab Emirates (UAE), solidifying its place as one of the most influential digital platforms in the country. This significant user base represents a substantial portion of the UAE’s internet-connected population, reflecting TikTok’s rapid rise and widespread appeal across various demographics. The platform’s short-form, engaging content has proven highly effective in attracting audiences, especially among younger users and creators in the UAE who contribute to its vibrant content ecosystem.
TikTok’s presence in the UAE also showcases the growing importance of video-centric platforms in the region’s digital media landscape. Its seamless integration of entertainment, trends, and influencer-driven content has made it not only a source of fun and discovery but also a powerful marketing and communication tool for brands and individuals alike. With its popularity continuing to grow, TikTok is poised to play an even greater role in shaping digital culture and consumer behavior in the UAE.
UAE TikTok Statistics 2025
| Metric | TikTok UAE Data (2025) | Rank in UAE |
|---|---|---|
| Total consumer spend (App) | Highest in category | 1st |
| Number of downloads (App) | 2nd most downloaded | 2nd |
| Avg. time per month (Android) | 25 hours 26 minutes | 2nd |
| Avg. monthly sessions | 258.7 sessions per user | 4th |
| Social media usage share | Used by 66.4% of internet users | 4th most used |
| Favorite social media platform | Preferred by 12.6% of social media users | 4th favorite |
| Monthly active users (App) | 7th most active app | 7th |
| Website traffic (Semrush) | 9.40 million total visits | 14th most visited |
| Website traffic (SimilarWeb) | 6.46 million total visits | 17th most visited |
TikTok continues to dominate key digital engagement metrics in the UAE in 2025. It ranks #1 in total consumer spend, indicating high user willingness to make in-app purchases, a strong sign of monetization success. It’s also the 2nd most downloaded app, underscoring its popularity among new users. Android users spend an average of 25 hours and 26 minutes per month on TikTok, making it 2nd only to one app in terms of screen time. With 258.7 monthly sessions, it holds 4th place in usage frequency, proving how frequently users return to the platform.
Despite being 7th in mobile active users, TikTok still ranks as the 4th most used and 4th most favorite social media platform among UAE internet users. On the web, TikTok.com sees considerable traffic, with 9.4 million visits ranking it 14th according to Semrush, while Similarweb places it at 17th with 6.46 million visits. These stats reflect TikTok’s strong multi-platform presence and its growing cultural and commercial influence across the UAE digital landscape.
TikTok Users in the United Arab Emirates in 2025
| Metric | Value |
|---|---|
| Adult TikTok Users (18+) | 11.3 million |
| % of Total Adult Population (18+) | 123.1% |
| % of Total Internet Users | 101.3% |
TikTok had approximately 11.3 million adult users (aged 18 and above) in the United Arab Emirates at the start of 2025. This figure, derived from TikTok’s own advertising tools, underscores the app’s strong grip on the country’s digital audience. Notably, the reported reach of TikTok’s audience data exceeds the estimated adult population base, indicating factors like multiple accounts, temporary visitors, or data discrepancies.
In addition, TikTok’s adult user base represents 101.3% of the UAE’s total internet user population, demonstrating its dominance and near-universal reach online. These metrics reflect TikTok’s entrenchment in the country’s digital habits, with the platform not only being widespread but also highly engaged and frequently accessed across diverse demographics.
Gender Distribution of TikTok Users in the United Arab Emirates (2025)
| Gender | Percentage (%) | Number of Users (Millions) |
|---|---|---|
| Female | 32.2% | 3.64 million |
| Male | 67.8% | 7.66 million |
In early 2025, TikTok’s adult user base in the United Arab Emirates was predominantly male. Out of the 11.3 million users aged 18 and above, 67.8% were male, translating to roughly 7.66 million users. On the other hand, 32.2% were female, representing about 3.64 million users.
This gender split highlights a significant male skew in TikTok’s audience composition in the UAE, suggesting that male users are more engaged or more numerous on the platform within the adult demographic. This insight could be particularly useful for marketers aiming to tailor campaigns by gender preferences and behaviors.
TikTok User Growth in the United Arab Emirates (2025)
| Time Period | User Growth | Growth Rate |
|---|---|---|
| Jan 2024 → Jan 2025 (Annual) | +519,000 users | +4.8% |
| Oct 2024 → Jan 2025 (Quarterly) | +530,000 users | +4.9% |
TikTok experienced steady and notable user growth in the United Arab Emirates throughout 2024 into early 2025. Over the full year, the platform added approximately 519,000 users, marking a 4.8% annual increase in its potential ad audience, according to its own planning tools.
On a quarterly scale, between October 2024 and January 2025, TikTok’s user base grew by 530,000, a slightly higher growth rate of 4.9%. This consistent expansion reinforces TikTok’s growing role in the UAE’s social media landscape, both as a content platform and an advertising channel.
TikTok Users by Age Group in the United Arab Emirates (2025)
| Age Group | Share of Users (%) | Estimated Number of Users |
|---|---|---|
| 18–24 years | 25.0% | 2,825,000 |
| 25–34 years | 46.2% | 5,226,000 |
| 35–49 years | 19.0% | 2,147,000 |
| 45–54 years | 6.3% | 712,000 |
| 55+ years | 3.5% | 396,000 |
In 2025, the majority of TikTok’s adult users in the UAE were concentrated in the younger age brackets. The 25–34 age group made up the largest share at 46.2%, accounting for approximately 5.2 million users out of the total 11.3 million adult audience. This was followed by the 18–24 segment, which represented 25%, or 2.8 million users, reflecting TikTok’s strong appeal among youth and young professionals.
Older demographics had a smaller but still notable presence. The 35–49 group accounted for 19%, or 2.1 million users, while the 45–54 and 55+ age brackets made up 6.3% and 3.5% respectively. These figures show that while TikTok’s core audience is still largely young, its reach is diversifying across broader age segments.
Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.
