TikTok in Saudi Arabia 2025
In 2025, TikTok had an estimated 34.1 million users in Saudi Arabia, marking its strong presence in the Kingdom’s social media landscape. With a population of around 37 million, this figure indicates near-universal adoption among internet users in the country, especially considering that TikTok’s ad audience typically includes users aged 18 and above. The platform’s popularity can be attributed to its engaging short-form video format, strong Arabic content ecosystem, and increasing relevance in entertainment, lifestyle, and e-commerce trends across the region.
TikTok’s cultural impact in Saudi Arabia is substantial, particularly among younger demographics who use the app for everything from comedy skits to product recommendations. Its growing adoption has also encouraged local businesses and influencers to leverage TikTok as a key marketing channel. Whether through viral challenges or influencer-led campaigns, TikTok continues to shape digital engagement and consumer behavior in Saudi Arabia, solidifying its role as one of the country’s top social platforms in 2025.
Saudi Arabia TikTok Statistics 2025
| Metric | Value | Rank in Saudi Arabia |
|---|---|---|
| Social media users who favor TikTok | 20.8% | 🥇 1st most favourite platform |
| Avg. time per month (Android active users) | 34 hours 16 minutes | 🥇 1st among social media apps |
| Mobile app – Total consumer spend | N/A | 🥈 2nd |
| Internet users using TikTok | 75.8% | 🥉 3rd most used social media platform |
| Mobile app – Total downloads | N/A | 🥉 3rd |
| Avg. monthly sessions per user | 252.5 | 🥉 3rd best among social media apps |
| Mobile app – Monthly active users | N/A | 4th |
| Total website visits to TikTok.com (monthly) | 60.6 million | 7th top website (SEMrush ranking) |
TikTok has firmly established itself as a digital giant in Saudi Arabia in 2025. The platform boasts 60.6 million monthly visits, making TikTok.com the 7th most-visited website in the country. On mobile, TikTok ranks 4th in terms of monthly active users, 3rd in downloads, and impressively, 2nd in total consumer spend, showing how deeply embedded the platform is in user habits and commerce. With 75.8% of internet users actively using TikTok, it stands as Saudi Arabia’s 3rd most-used social media platform, while 20.8% of social media users identify TikTok as their favorite, ranking it 1st in preference.
Engagement metrics underline TikTok’s dominance in daily digital routines. On average, Saudi Android users spend a staggering 34 hours and 16 minutes per month on the app, making it the most engaging social media platform in the country. Users log in 252.5 times a month on average, the 3rd highest session frequency among social apps. These figures reflect not only TikTok’s immense popularity but also its ability to capture user attention and loyalty at a level few platforms can match.
TikTok Users in Saudi Arabia in 2025
| Metric | Value |
|---|---|
| Total TikTok users in Saudi | 34.1 million |
| % of adult population (18+) using TikTok | 138.2% |
| % of total internet users using TikTok | 100.6% |
TikTok continues to dominate the digital landscape in Saudi Arabia in early 2025. Data from TikTok’s advertising resources indicates that the platform had 34.1 million users aged 18 and above in the country. While TikTok ads can be targeted to users aged 13 and above, audience data is only available for users 18+, so the actual number of users may be even higher.
Remarkably, TikTok’s reported user numbers suggest user penetration of 138.2% of the adult population and 100.6% of the total internet user base in Saudi Arabia. These figures point to possible account duplication, shared devices, or use of VPNs but nonetheless emphasize TikTok’s widespread popularity and engagement across the country.
TikTok User Distribution by Gender – Saudi Arabia (2025)
| Gender | Percentage of Adult Users (18+) | Estimated Number of Users |
|---|---|---|
| Male | 61.3% | 20.91 million |
| Female | 38.7% | 13.19 million |
In 2025, TikTok had 34.1 million users in Saudi Arabia. Of this user base, approximately 61.3% were male, equating to around 20.91 million users, and 38.7% were female, or about 13.19 million users. This skew toward male users highlights TikTok’s strong traction among men in the region and is important context for advertisers and digital marketers looking to tailor content and campaigns to Saudi demographics.
TikTok User Growth in Saudi Arabia (2024–2025)
| Time Period | Change in Users | Percentage Change |
|---|---|---|
| Jan 2024 → Jan 2025 (Yearly) | ▼ 984,000 users | -2.8% |
| Oct 2024 → Jan 2025 (Quarterly) | ▲ 1.33 million users | +4.1% |
TikTok’s user base in Saudi Arabia showed a mixed growth pattern between 2024 and early 2025. Over the course of the full year, the platform saw a decline of 984,000 adult users, marking a 2.8% annual decrease in potential reach. This dip may reflect market saturation or short-term shifts in user behavior.
However, TikTok rebounded in the last quarter of 2024, gaining 1.33 million users, a 4.1% increase. This recent growth surge could be attributed to seasonal trends, increased content activity, or successful marketing campaigns, signaling TikTok’s continued resilience and relevance in the Saudi digital landscape.
TikTok Users in Saudi Arabia by Age Group in 2025
| Age Group | Total Users (%) | Estimated Users (Millions) |
|---|---|---|
| 18–24 years | 27.7% | 9.45 million |
| 25–34 years | 45.6% | 15.56 million |
| 35–49 years | 15.8% | 5.39 million |
| 45–54 years | 5.6% | 1.91 million |
| 55+ years | 5.2% | 1.77 million |
TikTok’s user base in Saudi Arabia in 2025 remains heavily influenced by younger demographics, with over 45.6% of users in the 25–34 age group, equating to around 15.56 million users. The 18–24 age group also represents a significant portion, accounting for 9.45 million users.
Though the platform’s reach expands across all age groups, its dominance among younger users is clear, with the 35–49 and 55+ groups contributing smaller proportions (15.8% and 5.2%), translating into approximately 7 million users combined. This data highlights TikTok’s broad appeal across various age groups, with a pronounced focus on the youth market.
Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.
