TikTok in the United States
TikTok has emerged as one of the most popular social media platforms in the United States, attracting millions of users across different age groups. Known for its short-form video content, the app enables users to create, share, and engage with entertaining and informative videos spanning various genres, including dance, comedy, lifestyle, and education. Its advanced algorithm personalizes content for users, keeping them engaged for extended periods. TikTok’s influence extends beyond entertainment, shaping trends in fashion, music, and even political discourse, making it a cultural powerhouse in the digital landscape.
In 2025, TikTok had 136 million users aged 18 and above in the United States, making it one of the most widely used social media platforms in the country. Beyond individual creators, TikTok has become a crucial platform for businesses, influencers, and brands looking to connect with younger audiences. Companies leverage TikTok’s advertising tools and viral nature to promote products, drive engagement, and boost sales. The platform’s community-driven ecosystem fosters creativity and interaction, making it a hub for digital marketing and brand storytelling. Despite occasional regulatory scrutiny over data privacy concerns, TikTok continues to thrive in the U.S., shaping how content is consumed and created in the modern era.
US TikTok Statistics 2025
TikTok continues to be a dominant force in the U.S. social media landscape, ranking as the fourth most-used social media platform in the country. The app’s engaging short-form video content and personalized algorithm contribute to its immense popularity, attracting millions of users daily. 45.1% of internet users in the U.S. actively use TikTok, solidifying its position as one of the top platforms. Moreover, TikTok ranks third in popularity, with 12.6% of active social media users considering it their most favorite platform.
One of TikTok’s most notable strengths is its high engagement levels. The platform leads in average usage time, with active users spending an average of 43 hours and 53 minutes per month on the TikTok Android app—the highest among all social media platforms in the U.S.. Additionally, TikTok users are highly engaged, opening the app an average of 268.9 times per month, making it the most frequently accessed social media app in the country. These figures highlight TikTok’s unmatched ability to retain user attention and sustain high interaction levels.
TikTok Usage Statistics in the U.S. (2025)
| Metric | TikTok Data (U.S. – 2025) |
|---|---|
| Rank Among Social Media Platforms | 4th Most Used in the U.S. |
| Percentage of Internet Users on TikTok | 45.1% |
| Users Who Say TikTok is Their Favorite | 12.6% (3rd Highest) |
| Average Time Spent Per Month (Android) | 43H 53M (Highest in the U.S.) |
| Average Monthly Sessions per User | 268.9 (Highest in the U.S.) |
TikTok’s ability to captivate users for extended periods makes it a powerful platform for content creators, advertisers, and businesses looking to engage with a highly active audience. As TikTok’s influence continues to grow, its impact on entertainment, e-commerce, and digital marketing is expected to expand, further reinforcing its role as a key player in the U.S. social media ecosystem.
TikTok User Statistics in the U.S. (2025)
TikTok remains a dominant social media platform in the United States, with a substantial user base among adults. In early 2025, TikTok had 136 million users aged 18 and above in the country, highlighting its widespread adoption and continued growth. The platform’s popularity spans diverse demographics, making it one of the most influential digital spaces for content consumption and engagement.
Although TikTok allows advertisers to target users aged 13 and above, available data focuses on adults. TikTok’s user base accounted for 49.6% of all adults aged 18 and above in the U.S. at the start of 2025.
| Metric | TikTok Data (U.S. – 2025) |
|---|---|
| Total Users (18+ years old) | 136 million |
| Percentage of Adults (18+) Using TikTok | 49.6% |
These figures emphasize TikTok’s role as a key player in the U.S. social media ecosystem, influencing content trends and user engagement on a massive scale.
TikTok Gender Demographics in the U.S. (2025)
In early 2025, TikTok continued to maintain a balanced gender distribution among its users in the United States. The platform attracted a diverse audience, with 47.1% of adult users being female, while 52.9% were male. This data reflects TikTok’s widespread appeal across different demographics, reinforcing its role as a leading social media platform in the country.
| Gender | Percentage of Users |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
These insights highlight TikTok‘s continued influence, with nearly equal representation among male and female users. The platform remains a key space for social interaction, digital marketing, and content creation across genders.
TikTok User Growth in the United States (2025)
TikTok User Growth Trends (2024-2025)
| Time Period | Change in Users | Percentage Change |
|---|---|---|
| Jan 2024 – Jan 2025 | -12.2 million | -8.3% |
| Oct 2024 – Jan 2025 | -2.13 million | -1.5% |
TikTok’s user base in the United States experienced a significant decline of 12.2 million users (-8.3%) between early 2024 and early 2025. This downward trend suggests that fewer users are actively engaging with the platform, potentially due to increasing competition from Instagram Reels, YouTube Shorts, or other emerging social media platforms.
In the last quarter, TikTok lost 2.13 million users (-1.5%) between October 2024 and January 2025, further emphasizing a slowing growth rate. Factors such as regulatory concerns, content moderation policies, and changing user preferences may have contributed to this decline. However, despite these losses, TikTok continues to be a key player in the U.S. social media landscape, retaining millions of active users and maintaining strong engagement through its short-form video content.
TikTok User Distribution by Age Group in the US (2025)
TikTok User Distribution by Age and Gender
| Age Group | Female Users (%) | Male Users (%) | Total Users (%) |
|---|---|---|---|
| 18-24 years | 10.8% | 10.3% | 21.1% |
| 25-34 years | 14.0% | 14.7% | 28.7% |
| 35-44 years | 9.9% | 11.1% | 21.0% |
| 45-54 years | 6.4% | 7.6% | 14.0% |
| 55+ years | 6.0% | 9.1% | 15.1% |
| Total | 47.1% | 52.9% | 100% |
TikTok continues to attract a broad and diverse user base in the United States. The 25-34 age group forms the largest share of users, accounting for 28.7% of the total TikTok user base, making it a key demographic for advertisers and content creators.
The 18-24 age group is the second largest, representing 21.1% of total users, highlighting TikTok’s strong presence among younger audiences. Meanwhile, the 35-44 age group makes up 21.0%, indicating that Millennials are also highly engaged with the platform.
Interestingly, older demographics (55+ years) make up 15.1% of TikTok users, with 9.1% male and 6.0% female users, showing that the platform is expanding beyond its younger audience. This trend suggests that TikTok is becoming a more inclusive platform catering to varied content preferences across all age groups.
Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.
