Malaysia TikTok Statistics 2025 | TikTok Active Users

TikTok in Malaysia – 2025

In 2025, TikTok had approximately 19.3 million users in Malaysia, reflecting the platform’s strong presence and widespread appeal across the country. With a national population of just over 34 million, this figure suggests that more than 53.9% of the population in Malaysia was actively using TikTok. The platform’s short-form video content and algorithm-driven personalization continue to resonate particularly well with Malaysian youth and urban digital natives.

TikTok’s growth in Malaysia also aligns with broader regional trends, where Southeast Asia has emerged as one of its most engaged markets. The app’s popularity is fueled by a mix of entertainment, education, and local content creation. Brands and influencers alike have leveraged TikTok to connect with audiences, making it a central part of Malaysia’s digital and social media landscape in 2025.

Malaysia TikTok Statistics 2025

In 2025, TikTok continued its dominant presence in Malaysia, boasting 19.3 million users, which equates to 73.1% of the country’s internet users. The platform ranked 1st in total consumer spend across mobile apps, indicating a strong monetization model and user engagement through in-app purchases. Malaysian users spent an average of 42 hours and 44 minutes per month on TikTok via Android devices, making it the most-used social media app by time spent. Additionally, with 412.7 average monthly sessions, TikTok ranked 2nd in user session frequency, reflecting its consistent daily engagement.

Beyond mobile usage, TikTok’s web presence was equally significant. It ranked 7th among websites in Malaysia with 36.1 million visits according to SimilarWeb, and 8th with 46.7 million visits according to Semrush. TikTok was also the 2nd most favourite platform among social media users, reinforcing its strong connection with Malaysian audiences. In terms of app downloads, it was 4th, and among mobile apps, it stood 5th in active usage, proving its widespread adoption. TikTok’s influence extended into search behavior, ranking 13th in Google searches and 11th on YouTube, underscoring its cultural relevance and visibility across platforms.

TikTok Users in Malaysia 2025

As of early 2025, TikTok had 19.3 million users aged 18 and above in Malaysia, according to the platform’s own user data. This figure represents a significant portion of the country’s adult population, amounting to 72.8% of all Malaysians aged 18 and older. While TikTok allows usage starting at age 13, its internal analytics tools provide data specifically for adults, making this figure a key benchmark for assessing the platform’s adult user base.

When placed in the broader digital context, TikTok users aged 18+ made up 55.2% of the total internet user base in Malaysia at the beginning of 2025. This suggests that over half of all online Malaysians are active TikTok users, highlighting the platform’s wide reach and popularity.

Gender Distribution of TikTok Users in Malaysia (2025)

In 2025, TikTok’s user data revealed that the platform maintained a nearly even gender split among its 19.3 million adult users in Malaysia. Females accounted for 50.7% of the user base, which equates to approximately 9.79 million users, while males made up 49.3%, totaling around 9.51 million users. This balance in gender distribution reflects TikTok’s broad appeal across both male and female demographics in the country.

The near-equal representation also indicates that TikTok has effectively positioned itself as a universal entertainment and engagement platform in Malaysia. The slight edge in female usage suggests a marginally stronger presence among women, potentially linked to content genres such as lifestyle, beauty, and education that resonate strongly with female audiences. However, the narrow gap also demonstrates that the platform engages users across diverse interests and age groups without significant gender disparity.

TikTok User Growth in Malaysia (2024–2025)

TikTok experienced a significant decline in its user base in Malaysia over the course of 2024. Between the beginning of 2024 and early 2025, the platform lost approximately 9.39 million users, representing a 32.7% decrease in total users. This sharp drop could suggest shifts in user interest, rising competition, or market-related regulatory challenges impacting platform engagement.

Looking specifically at the final quarter of 2024, the trend continued at an alarming rate. From October 2024 to January 2025, TikTok saw a further drop of 9.29 million users, equating to a 32.5% decrease in just three months. These figures indicate a possible mass disengagement or platform-specific disruption within the Malaysian digital space during that period.

TikTok User Demographics in Malaysia by Age (2025)

In 2025, TikTok’s user distribution in Malaysia shows a fairly balanced demographic reach across adult age groups, with the 25–34 age bracket accounting for the largest share at 27%, representing an estimated 5.21 million users. Following closely is the 35–49 age group, which comprises 23.8% of the user base—approximately 4.59 million people. The 18–24 segment also maintains a strong presence with 22% of users, or about 4.25 million Malaysians.

Interestingly, older age groups are gaining ground. TikTok users aged 45–54 now make up 14.7% (roughly 2.84 million users), while those aged 55 and above contribute 12.6%, equating to about 2.43 million users. This data suggests that TikTok is not just a platform for younger users anymore, with nearly a quarter (27.3%) of its user base aged 45 and over, highlighting a trend of digital engagement among older Malaysians.

Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.