Malaysia Facebook Statistics 2025 | FB Active Users

Facebook in Malaysia – 2025

As of 2025, Facebook had 23.1 million active users in Malaysia, solidifying its position as one of the country’s most widely used digital platforms. This number reflects a significant portion of the Malaysian population, especially when considering that only users aged 13 and above are eligible to use the platform. Based on Malaysia’s estimated population and internet penetration, Facebook usage reached approximately 64.4% of the total population, and an even higher 79.2% of the eligible audience (aged 13+), demonstrating its deep integration into the daily lives of Malaysians.

Facebook’s influence is further underscored when considering its role in communication, business, and community engagement. With over 23 million users regularly accessing the platform, it serves as a key hub for social interaction, online marketing, news consumption, and digital commerce across urban and rural areas alike. Whether for personal networking or public outreach, Facebook remains a dominant force in Malaysia’s digital ecosystem in 2025, bridging demographics and supporting everything from small businesses to national campaigns.

Malaysia Facebook Statistics 2025

In 2025, Facebook.com ranks 4th among top websites in Malaysia according to SimilarWeb, with 91.3 million total visits, and 3rd according to SEMrush, with 114 million total visits. This highlights Facebook’s strong presence and continuous engagement among Malaysian internet users. On mobile, Facebook ranks 3rd in app popularity based on monthly active users, demonstrating its widespread usage on smartphones. However, for app downloads, Facebook ranks 9th, indicating that while many users are active on the platform, the rate of new downloads is comparatively lower. Additionally, the term “Facebook” ranks 15th among top Google searches in Malaysia, showing sustained interest and awareness of the platform.

Facebook commands significant user attention in Malaysia, with 87% of internet users actively using Facebook, making it the 2nd most used social media platform in the country. Despite this, only 16% of social media users list Facebook as their favorite, placing it 3rd in the most favored social media platforms. Malaysian users spend an average of 13 hours and 41 minutes per month on Facebook via Android devices, ranking the app 5th for monthly active usage time, while the average monthly sessions are 193.1, also the 5th highest among social media apps. Notably, Facebook leads all social platforms in web traffic referrals, with 67.26% of its traffic coming from third-party websites, underscoring its role as a major hub for content sharing and external traffic in Malaysia.

Facebook Users in Malaysia 2025

In 2025, Facebook had 23.1 million active users in Malaysia, according to user data from Meta. Over the span of one year—from January 2024 to January 2025—the platform added 700,000 new users, reflecting a 3.1% increase in its user base. This rise brought Facebook from 22.4 million users in early 2024 to its current total. The figures confirm Facebook’s status as one of Malaysia’s most used social platforms, showing steady penetration in a digitally connected population of about 33 to 35 million adults.

On a quarterly level, the growth trend is equally strong. Between October 2024 and January 2025, Facebook saw an increase of 600,000 users, going from 22.5 million to 23.1 million. This quarterly growth of 2.7% indicates continued relevance and user activity, possibly driven by events like year-end holidays or campaigns that spurred more engagement. Facebook’s consistent climb in user numbers underscores its resilience and adaptability in Malaysia’s fast-evolving digital landscape.

Facebook Adoption in Malaysia (2025)

In 2025, Facebook had 23.1 million active users in Malaysia, representing 64.4% of the total population. Among the population aged 13 and above—the eligible age group for Facebook usage—78.8% were active users. This indicates that Facebook reached nearly 4 out of every 5 eligible Malaysians, showing its dominant presence in the country’s digital space.

Looking at adult users aged 18 and above, 87.0% were on Facebook, which equates to roughly 22.1 million adults. This shows that Facebook continues to be the go-to social media platform for adult Malaysians. Furthermore, with Facebook reaching 66.0% of internet users in Malaysia, it stands out as a core platform not just socially but also for digital engagement, information access, and marketing potential across the country.

Facebook Audience Gender Breakdown in Malaysia (2025)

In 2025, Facebook had 23.1 million active users in Malaysia. Gender distribution data shows that 44.2% of the platform’s user base identified as female, while 55.8% identified as male. These percentages translate to approximately 10.21 million female users and 12.89 million male users across the country. Despite Facebook being popular across all demographics, male users form the majority in Malaysia, exceeding female users by roughly 2.68 million.

This skew in gender usage could reflect broader digital behavior trends in Malaysia, where male users are often more active on platforms that combine both social and informational content. The near-equal gender balance still indicates that Facebook maintains broad appeal among both male and female audiences, supporting its role as a key social media platform for communication, entertainment, news, and business in the region.

Age Distribution of Facebook Users in Malaysia in 2025

In 2025, Facebook’s user base in Malaysia is dominated by younger adults, with the 25-34 age group representing the largest segment at 33.5% of users, approximately 7.7 million individuals. Following this, the 35-49 age group makes up 23.1%, equating to around 5.3 million users, while the 18-24 group accounts for 16.9%, or about 3.9 million users. These numbers highlight that Facebook continues to be highly popular among working-age adults and young professionals in Malaysia.

Older age groups have a smaller, but still significant, presence on the platform. Users aged 45-54 make up 13% of the total, roughly 3 million users, while those between 55 and 64 years old and 65+ comprise 8.2% and 5.4% respectively, totaling around 3.1 million users combined. This shows Facebook’s broad appeal across multiple generations, though younger demographics still dominate the user base in Malaysia.

Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.