LinkedIn in India 2025
In 2025, LinkedIn continued to solidify its position as the leading professional networking platform in India, reporting 150 million active users across the country. This figure represented 10.3% of India’s total population, indicating the platform’s substantial penetration in a market with a young and increasingly digitally connected workforce. India remained LinkedIn’s second-largest market after the United States, contributing significantly to the platform’s global growth. With the rise of remote work, digital hiring, and online professional learning, LinkedIn’s role expanded beyond job searches to encompass career development, upskilling, and thought leadership.
The platform’s user base was driven largely by professionals, job seekers, entrepreneurs, and students from urban and semi-urban centers. A majority of Indian users actively engaged with content such as industry insights, educational posts, and networking opportunities. The surge in adoption was also supported by LinkedIn’s focus on adding features like LinkedIn Learning and AI-powered job recommendations, tailored to India’s evolving employment ecosystem. With India’s growing knowledge economy and emphasis on skill-based employment, LinkedIn is well-positioned to play an even more integral role in shaping the future of work in the country.
India LinkedIn Statistics 2025
Category | Value | Ranking (India) |
---|---|---|
App ranking – Total consumer spend | — | 2nd |
Share of internet users using LinkedIn | 35% | 7th most used |
Web traffic referrals (3rd-party traffic share) | 0.66% | 6th highest |
Share of social media users favoring LinkedIn | 1.5% | 8th most favorite |
Avg. monthly time spent (Android users) | 0H 57M | 10th best app |
Avg. monthly sessions | 44 | 11th best app |
Total website visits (Similarweb) | 175 million | 14th top website |
Total website visits (SEMrush) | 148 million | 18th top website |
Top Google searches | — | 19th most searched |
LinkedIn recorded 150 million active users in India in 2025, accounting for 10.3% of the country’s total population and 35% of India’s internet users. This substantial user base made LinkedIn the 7th most used social media platform in India. In terms of engagement, LinkedIn’s Android users spent an average of 57 minutes per month, with an average of 44 monthly sessions, placing it as the 10th best social media app by usage time and 11th by engagement frequency.
LinkedIn also performed strongly on the monetization front, ranking as the 2nd highest mobile app in India by total consumer spend. On web traffic metrics, LinkedIn.com saw 175 million visits in India according to Similarweb, ranking 14th, and 148 million visits per SEMrush, ranking 18th. It attracted 0.66% of web traffic via third-party referrals, the 6th highest share among platforms. Despite relatively modest favorability—1.5% of social media users ranked it as a favorite (8th place)—LinkedIn remains a dominant force in the professional digital space, combining premium user intent with strong ad revenue potential.
LinkedIn Users in India – 2025
Metric | Value |
---|---|
Total LinkedIn users in India | 150 million |
Share of total population | 10.3% |
Share of population aged 18+ | 14.6% |
Share of total internet users in India | 18.6% |
As of 2025, LinkedIn had a reported 150 million users in India, according to data published in the platform’s advertising resources. This figure translates to 10.3% of the country’s entire population. However, unlike platforms that base advertising reach on monthly active users, LinkedIn reports based on registered member counts, meaning the figures may include inactive or infrequently used accounts. Still, it offers a substantial indicator of the platform’s footprint in the Indian market.
Looking at more representative segments, LinkedIn’s user base accounted for 14.6% of India’s adult population (18+) and 18.6% of the country’s total internet users, highlighting its popularity among working professionals and digitally connected individuals. This shows that LinkedIn remains a key platform for professional networking and recruitment in India, capturing nearly 1 in 5 internet users and a strong presence within the employable demographic. These proportions underline the platform’s importance for B2B marketers and job market stakeholders across India.
LinkedIn User Growth in India – 2025
Period | Change in Users | Percentage Growth |
---|---|---|
Jan 2024 → Jan 2025 | +30 million | +25.0% |
Oct 2024 → Jan 2025 (Quarter) | +10 million | +7.1% |
Between the beginning of 2024 and the start of 2025, LinkedIn’s user base in India grew significantly by 30 million, marking a 25% year-on-year increase. This jump brought the total number of LinkedIn users in India to 150 million by early 2025. Such robust growth indicates a rising interest in professional networking and employment platforms, reflecting India’s dynamic job market and expanding digital workforce.
On a quarterly scale, LinkedIn added 10 million users between October 2024 and January 2025, a 7.1% increase in just three months. This continued momentum suggests that LinkedIn is not only sustaining but accelerating its user acquisition efforts in India. The consistent growth over both annual and quarterly periods further emphasizes the platform’s strategic importance in connecting talent with opportunity, particularly in one of the world’s largest and youngest professional populations.
Gender Distribution of LinkedIn Users in India – 2025
Gender | Share (%) | Estimated Users |
---|---|---|
Female | 30.2% | 45.3 million |
Male | 69.8% | 104.7 million |
As of 2025, LinkedIn had an estimated 150 million users in India, and gender-based analysis of this user base reveals a significant skew toward male users. Approximately 30.2% of LinkedIn’s Indian users were female, which translates to around 45.3 million women using the platform. While this marks growing engagement from women professionals in India, the figure still highlights a notable gender gap in professional networking and digital career visibility.
In contrast, male users accounted for 69.8% of LinkedIn’s total user base in India, amounting to roughly 104.7 million users. This disproportion underscores persistent structural and societal challenges in digital participation among women, especially in professional spaces. However, the platform’s steady growth offers encouraging signs that gender diversity may improve as more women join the workforce and utilize LinkedIn for career opportunities, networking, and learning.
LinkedIn Users by Age Group in India – 2025
Age Group | Share (%) | Estimated Users |
---|---|---|
18–24 years | 38.8% | 58.2 million |
25–34 years | 46.6% | 69.9 million |
35–49 years | 13.7% | 20.6 million |
55+ years | 1.0% | 1.5 million |
In 2025, the majority of LinkedIn users in India fell into the younger age brackets, particularly between 18 to 34 years old, which jointly accounted for 85.4% of the total user base. The 18–24 age group made up 38.8%, translating to approximately 58.2 million users, while the 25–34 group represented the largest single segment at 46.6%, or about 69.9 million users. This dominance by younger professionals underscores LinkedIn’s positioning as a go-to platform for job seekers, early-career professionals, and students preparing to enter the workforce.
Older demographics were represented to a much lesser extent. Users aged 35–49 comprised 13.7% of the platform’s base, or around 20.6 million users, indicating strong, but tapering participation among mid-career professionals. The 55+ category was significantly smaller, accounting for just 1.0% or 1.5 million users, highlighting lower adoption among late-career professionals and retirees. These trends suggest that LinkedIn in India remains predominantly a young-to-mid career tool, though opportunities exist to expand utility among older demographics through upskilling, mentorship, and consultancy features.
Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.