YouTube in Indonesia
YouTube has become one of the most popular digital platforms in Indonesia, with millions of users consuming and creating content daily. As the country’s internet penetration continues to rise, YouTube has transformed into a primary source of entertainment, education, and information. The platform is widely used across various demographics, from young viewers engaging with lifestyle and gaming content to professionals leveraging it for business, marketing, and skills development. With mobile-first internet usage dominating in Indonesia, YouTube’s accessibility and localized content have played a key role in its widespread adoption.
The Indonesian YouTube ecosystem is thriving, with content creators, influencers, and businesses driving significant engagement. Many Indonesian YouTubers, such as Atta Halilintar, Ria Ricis, and Jess No Limit, have amassed millions of subscribers, reflecting the platform’s cultural impact. Additionally, brands and advertisers leverage YouTube’s vast audience for digital marketing, making it a crucial space for business growth. The increasing monetization opportunities and YouTube’s role in shaping trends further reinforce its dominance as Indonesia’s leading video-sharing platform.
Indonesia YouTube Statistics 2025
- In 2025, YouTube had 143 million active users in Indonesia.
- YouTube.com was the second most visited website in Indonesia, according to the 2025 rankings by Semrush and Similarweb.
- The YouTube mobile app ranked first among all mobile apps in Indonesia in 2025.
- The term “YouTube” was among the top 5 most searched keywords on Google in Indonesia.
- The monthly average watch time per user on YouTube in Indonesia was 29 hours and 2 minutes.
YouTube Active Users in Indonesia (2025)
| Category | Value |
|---|---|
| Total YouTube Active Users | 143 million |
| Percentage of Total Population | 50.2% |
| Percentage of Internet Users | 67.3% |
As of early 2025, YouTube had 143 million active users in Indonesia, according to Google’s advertising data. This number represents a significant portion of the country’s population, with YouTube’s active user base accounting for 50.2% of Indonesia’s total population at the beginning of the year. The platform’s reach is even more impressive when considering internet users, as 67.3% of Indonesia’s total internet users accessed YouTube. This highlights YouTube’s role as one of the most influential digital platforms in the country.
YouTube’s massive reach indicates that it is not just a source of entertainment but also a crucial platform for businesses, content creators, and advertisers. With millions of people actively engaging with videos daily, YouTube plays a key role in shaping digital trends, news consumption, and marketing strategies in Indonesia. Its widespread adoption suggests that video content continues to be a dominant form of media consumption in the country.
YouTube User Growth in Indonesia 2025
| Period | Increase in Users (Million) | Growth Rate (%) |
|---|---|---|
| Start of 2024 – Early 2025 | 4.00 | +2.9% |
Between the start of 2024 and early 2025, YouTube’s active user base in Indonesia grew by 4 million users, reflecting a 2.9% increase in total users. This growth indicates YouTube’s continued expansion in the Indonesian market, reinforcing its position as one of the leading digital platforms in the country. The rise in users suggests an increasing reliance on video content for entertainment, education, and information.
However, from October 2024 to January 2025, the number of YouTube users in Indonesia remained unchanged. This could indicate a temporary saturation point or seasonal stability in user growth. Despite the flat growth in the last quarter, YouTube still maintains a massive audience in Indonesia, making it a crucial platform for businesses, content creators, and advertisers looking to engage with a large and diverse audience.
YouTube Users in Indonesia by Gender (2025)
| Gender | Percentage |
|---|---|
| Female Users | 47.3% |
| Male Users | 52.7% |
In terms of gender distribution, 47.3% of YouTube’s adult users in Indonesia were female, while 52.7% were male in 2025. This relatively balanced ratio suggests that YouTube appeals to both genders, with a slight male dominance. The near-equal distribution indicates that content on YouTube caters to a wide range of interests, from entertainment and education to news and lifestyle topics.
The gender breakdown also highlights opportunities for content creators and advertisers to target diverse demographics effectively. With nearly half of the user base being female, there is a strong demand for content that caters to women’s interests, including beauty, fashion, health, and family-related topics. Meanwhile, the slightly higher male percentage suggests a strong engagement in categories such as gaming, technology, and sports.
YouTube Users in Indonesia by Age Group (2025)
| Age Group | Female Users (%) | Male Users (%) | Total (%) |
|---|---|---|---|
| 18-24 | 8.5% | 9.8% | 18.3% |
| 25-34 | 11.1% | 12.7% | 23.8% |
| 35-44 | 9.1% | 10.1% | 19.2% |
| 45-54 | 6.3% | 7.3% | 13.6% |
| 55-64 | 4.0% | 4.2% | 8.2% |
| 65+ | 2.9% | 2.4% | 5.3% |
The 25-34 age group represents the largest share of YouTube users in Indonesia, accounting for 23.8% of total users. This suggests that young professionals and millennials dominate YouTube consumption, likely using the platform for entertainment, learning, and work-related content. The 18-24 age group follows closely with 18.3% of total users, showing strong engagement among students and younger adults.
As age increases, user engagement gradually declines. The 35-44 age group still holds a significant 19.2% share, but the numbers drop sharply for users aged 45 and above. The 45-54 age group accounts for 13.6%, while the 55-64 category makes up 8.2%, and those aged 65+ represent only 5.3% of the total. This trend reflects how digital literacy, media preferences, and lifestyle habits influence YouTube usage across different generations.
Top 10 YouTube Searches in Indonesia (2025)
| Rank | YouTube Search Term |
|---|---|
| 1 | IAGU |
| 2 | D |
| 3 | KARAOKE |
| 4 | FILM |
| 5 | DANGDUT |
| 6 | UPIN IPIN |
| 7 | MOBIL |
| 8 | SHOLAWAT |
| 9 | SAKURA |
| 10 | HANTU |
The most searched term, “IAGU,” appears to be a trending topic, possibly related to music, entertainment, or gaming. The second-highest search, “D,” is ambiguous but could be related to a viral trend or popular content category. “KARAOKE” ranks third, indicating a strong interest in singing and entertainment, especially in a country where karaoke culture is deeply embedded in social activities.
Searches like “FILM” and “DANGDUT” highlight Indonesia’s passion for movies and traditional music. “Upin Ipin,” a popular Malaysian animated series, remains highly searched, reflecting its strong fanbase among Indonesian children. Similarly, “SHOLAWAT” (Islamic devotional songs) ranks high, showing the influence of religion on digital content consumption. The presence of “SAKURA” and “HANTU” (ghosts) suggests interest in Japanese-themed content and horror genres, respectively. Lastly, “MOBIL” (cars) indicates that automotive-related content, such as reviews and modifications, is a trending topic in Indonesia.
Top 10 YouTube Creators in Indonesia (2025) – by Subscribers
| Rank | Name | Subscribers | Videos |
|---|---|---|---|
| 1st | Jess No Limit | 53.7M | 3.02K |
| 2nd | Ricis Official | 48.4M | 5.19K |
| 3rd | Frost Diamond | 42.1M | 3.78K |
| 4th | Indosiar | 33.1M | 10.21K |
| 5th | AH | 31.5M | 4.55K |
| 6th | TRANS7 OFFICIAL | 27M | 103.17K |
| 7th | Rans Entertainment | 26.4M | 4.63K |
| 8th | BabyBus – Cerita & Lagu Anak-anak | 25.7M | 1.38K |
| 9th | Deddy Corbuzier | 24.2M | 1.87K |
| 10th | Yudist Ardhana | 24M | 4.81K |
Jess No Limit ranks first with 53.7 million subscribers, solidifying his position as the most-followed YouTuber in Indonesia. His content primarily focuses on gaming and lifestyle, attracting a massive fanbase. Ricis Official follows closely with 48.4 million subscribers, and Frost Diamond, known for his gaming and Minecraft-related content, holds third place with 42.1 million subscribers.
Apart from independent creators, Indosiar (33.1M subscribers) and TRANS7 OFFICIAL (27M subscribers) demonstrate the significant presence of Indonesian television networks on YouTube. BabyBus – Cerita & Lagu Anak-anak, a children’s content channel, ranks 8th with 25.7 million subscribers, highlighting the popularity of kids’ educational and entertainment content.
Notable personalities such as Deddy Corbuzier (24.2M subscribers) and Yudist Ardhana (24M subscribers) also make the list, showcasing the diversity of content categories—from interviews and talk shows to pranks and lifestyle videos.
Top 10 YouTube Creators in Indonesia (2025) – by Video Views
| Rank | Name | Views | Videos |
|---|---|---|---|
| 1st | RCTI – LAYAR DRAMA INDONESIA | 16.53B | 92.65K |
| 2nd | BabyBus – Cerita & Lagu Anak-anak | 15.79B | 1.38K |
| 3rd | TRANS7 OFFICIAL | 15.36B | 103.17K |
| 4th | Klara Tania | 15.05B | 2.65K |
| 5th | KOMPASTV | 14.87B | 350.89K |
| 6th | HUBA후바 | 13.45B | 808 |
| 7th | Tribunnews | 13.26B | 342.43K |
| 8th | leika garudita | 12.75B | 2.97K |
| 9th | Tayo Bus Kecil – Tayo Bahasa Indonesia | 12.7B | 1.49K |
| 10th | Abil Fatan Key | 12.55B | 4.18K |
At the top of the list is RCTI – LAYAR DRAMA INDONESIA, with an impressive 16.53 billion views. This channel specializes in Indonesian drama series, reflecting the high demand for television-style entertainment on YouTube. BabyBus – Cerita & Lagu Anak-anak, a children’s content channel, follows closely with 15.79 billion views, showcasing the popularity of kids’ educational and entertainment videos.
TRANS7 OFFICIAL ranks third with 15.36 billion views, confirming that traditional TV networks continue to thrive on digital platforms. Other major news outlets like KOMPASTV (14.87B views) and Tribunnews (13.26B views) also make the top 10, showing the strong influence of news content in Indonesia.
Additionally, independent creators such as Klara Tania (15.05B views) and leika garudita (12.75B views) have built massive audiences, indicating that lifestyle and entertainment content remain highly engaging for Indonesian viewers. Channels focused on children’s entertainment, like Tayo Bus Kecil – Tayo Bahasa Indonesia (12.7B views), also hold a strong presence in the rankings.
Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.
