Germany TikTok Statistics 2025 | TikTok Active Users

TikTok in Germany 2025

In 2025, TikTok had an estimated 21.8 million users in Germany, marking its position as one of the leading social media platforms in the country. This figure highlights the platform’s widespread appeal across various age groups, especially among younger demographics who are increasingly turning to short-form video content for entertainment, trends, and self-expression. TikTok’s user base in Germany represents a substantial portion of the country’s internet population, underscoring the platform’s influence on digital culture, marketing strategies, and content consumption habits.

The growing popularity of TikTok in Germany is also driven by its localized content strategies, support for creators, and powerful algorithm that caters content based on user preferences. Brands and advertisers in Germany are leveraging this extensive reach to connect with highly engaged audiences, especially Gen Z and Millennials. With over 21 million active users, TikTok is not just a platform for viral videos but a vital channel for cultural influence, e-commerce integration, and digital engagement in the German market.

Germany TikTok Statistics 2025

In Germany, TikTok continues to dominate the digital space in 2025, particularly in terms of user engagement and monetization. It ranks 1st for total consumer spend, indicating high user willingness to make in-app purchases and support creators or access premium features. Furthermore, the platform also holds the top position in average time spent per month by Android users, with nearly 35 hours monthly, confirming its addictive content loop and daily relevance. It also ranks 2nd in average monthly sessions, showing that users open the app frequently throughout the month. These stats clearly reflect TikTok’s power in both engagement and monetization within the German market.

While TikTok ranks 4th among most-used and most-favorite social platforms in Germany, it still maintains a strong presence, with 39.4% of internet users and 9.6% of social media users actively using the platform. It holds the 6th position in total downloads, indicating steady but not peak-level new adoption. However, interest remains strong, as evidenced by “TikTok” being the 9th most searched query on YouTube in Germany—showcasing cross-platform visibility and cultural relevance. Overall, TikTok is not just a video app but a major player in shaping how Germans consume and interact with digital content.

TikTok Users in Germany (2025)

In early 2025, TikTok had an estimated 21.8 million users aged 18 and above in Germany, based on data published in its advertising tools. While the platform is accessible to users aged 13 and older, the ad platform only provides data for the 18+ demographic, which gives a partial view of TikTok’s complete user base in the country.

Nonetheless, this adult user base represents a substantial 31.1% of Germany’s adult population, highlighting TikTok’s significant presence among the adult demographic. When considering the broader internet user base across all ages, TikTok’s reach accounts for 27.7% of total internet users in the country. These figures underscore TikTok’s growing influence in Germany’s digital ecosystem, particularly among young adults and middle-aged users who now form a core part of its audience.

TikTok User Demographics by Gender – Germany (2025)

As of early 2025, TikTok’s adult user base in Germany skewed slightly more female, with 53.4% of users identifying as women and 46.6% as men. This gender distribution suggests that TikTok resonates particularly well with female audiences in the country.

The platform’s content diversity, including fashion, lifestyle, and wellness topics—which often trend highly—could explain its stronger appeal among female users. However, the near parity also demonstrates TikTok’s broad reach across both genders, reinforcing its position as a mainstream social platform in Germany’s digital landscape.

TikTok User Growth Trends in Germany (2024–2025)

TikTok experienced a decline in user numbers in Germany over the course of 2024. According to data from TikTok’s ad planning tools, the platform saw a drop of approximately 1.71 million users, equating to a 7.3% decrease in its potential user base between the beginning of 2024 and early 2025. This significant contraction may reflect increasing market saturation, changes in user behavior, or growing scrutiny over data privacy concerns.

On a quarterly basis, from October 2024 to January 2025, the decline was more marginal, with a reduction of just 12,000 users, or 0.05%. This suggests that while the platform experienced a dip in the broader annual view, its user base has relatively stabilized in recent months. These insights are critical for marketers and analysts monitoring platform engagement and digital trends in the region.

TikTok Audience Demographics by Age and Gender in Germany (2025)

Here’s a breakdown of TikTok’s adult user demographics in Germany by age and gender for 2025:

In 2025, TikTok’s user base in Germany skewed younger, with the 18–24 age group making up the largest share at 30.8%, dominated slightly by females. The 25–34 age group followed closely with 28.8%, again showing higher female engagement. Together, users aged 18 to 34 comprised nearly 60% of TikTok’s adult audience, underlining the platform’s strong appeal to younger demographics.

The engagement starts tapering off with age, with the 35–49 bracket representing 17.3%, and the older 45–54 and 55+ brackets combining for around 23% of the audience. However, even in these older segments, the gender split remains relatively balanced, suggesting TikTok’s growing relevance across all adult age groups in Germany.

Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.