Australia X (Twitter) Statistics 2025 | Twitter Active Users

X (Twitter) in Australia 2025

In 2025, X (formerly Twitter) had an estimated 5.25 million users in Australia, marking its continued relevance in the country’s social media landscape. This figure reflects a significant portion of the digitally engaged population and suggests that X maintains a stable and loyal user base, particularly among those interested in news, real-time updates, and public conversations. Despite facing strong competition from visual and video-based platforms, X’s concise format and role in trending discussions keep it relevant among Australians.

This user base includes individuals from diverse age groups and backgrounds, many of whom rely on X for both entertainment and information. As the platform evolves under its rebranding, it continues to attract audiences looking for real-time commentary and direct interaction with influencers, brands, and news outlets. In Australia, this positions X as not just a social network, but also as a dynamic space for discourse, marketing, and digital engagement.

Australia X User Statistics 2025

In 2025, X (formerly Twitter) had 5.25 million users in Australia and demonstrated consistent digital relevance across various metrics. The platform stood out for its web traffic referrals, accounting for 6.17% of third-party referral traffic, making it the 4th highest among platforms in the country. It was the 11th most used social media platform, with 27.2% of Australian internet users using it, and ranked 9th in user preference, with 3.1% of social media users considering it their favourite platform.

In terms of app engagement, Android users in Australia spent an average of 2 hours and 44 minutes per month on X, with 67.8 average monthly sessions, making it the 10th ranked social media app in both time spent and usage frequency. X.com also maintained strong visibility as a website, with 45.4 million visits in Australia according to Similarweb (15th ranking) and 53.3 million visits per Semrush (19th ranking), highlighting its ongoing role as a widely accessed source for real-time information and discussion.

X Users in Australia 2025

In early 2025, X had an estimated 5.25 million users in Australia, according to data from the company’s own tools. This user base accounted for approximately 19.6% of Australia’s total population, underscoring a moderate presence in the national digital landscape. While these figures stem from advertising resources, they offer a meaningful approximation of the platform’s reach among Australians at the time.

When narrowed down to age-eligible and internet-using populations, the platform’s penetration becomes more apparent. 23.1% of Australians aged 13 and above were using X, and this figure increased to 24.6% among adults aged 18 and older. Additionally, 20.1% of all internet users in Australia were active on X. These insights suggest that X retained a stable, if niche, audience within Australia in 2025, with relatively higher uptake among adults and digitally connected users.

Gender Distribution of X Users in Australia – 2025

In 2025, X had an estimated 5.25 million adult users in Australia. According to the platform’s own data, 32.7% of these users were female, translating to approximately 1.72 million women actively using the platform. On the other hand, 67.3% of the user base—roughly 3.53 million individuals—were male, showing a significantly higher adoption of X among men in Australia.

This gender disparity suggests that X’s content, features, or user dynamics may be more appealing to male audiences in the region. For digital marketers, content creators, or researchers, this gender split provides important insights into tailoring platform strategies and understanding engagement behavior among different audience segments.

X User Growth in Australia – 2025

In 2025, data from X’s internal planning tools revealed shifts in its user base in Australia. Between January 2024 and January 2025, the total number of users on the platform decreased by approximately 848,000, representing a 13.9% decline. This drop suggests a significant fall in user activity or account retention over the year, possibly due to shifting user preferences, platform competition, or changing content trends.

However, the data also showed a positive rebound later in the year. Between October 2024 and January 2025, X experienced a user increase of about 242,000, equating to a 4.8% growth. This resurgence may reflect renewed interest in the platform during specific events or campaigns, or improvements in features that re-engaged users. These figures highlight the volatility in X’s user dynamics in Australia, emphasizing the importance of ongoing engagement strategies to sustain growth.

Age Distribution of X Users in Australia – 2025

In 2025, X’s user base in Australia showed a clear generational skew towards younger adults, with the 25–34 age group accounting for the largest share at 35.2%, or roughly 1.85 million users. The 18–24 group followed closely, comprising 30.0%, or around 1.58 million users. Combined, these two cohorts made up over 65% of the total user base, highlighting X’s popularity among Millennials and Gen Z adults.

Older age groups had smaller shares: the 35–49 group made up 24.6% (about 1.29 million), while those aged 50 and above represented just 9.2% (around 483,000 users). Interestingly, teenagers (13–17 years) accounted for only 1.2%, or 63,000 users, likely due to platform age restrictions and content preferences. This breakdown underscores that X is predominantly used by adults in their prime working and social years in Australia.

Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.