As we move through 2025, Alphabet’s ecosystem continues to shape the global digital experience—far beyond just Google Search. Two of its flagship products, Android and Chrome, are not only holding their ground but also showing signs of renewed growth in market dominance. Android, Alphabet’s mobile operating system, has seen a bounce-back in global usage, reclaiming a 73.49% share of mobile web traffic by the end of 2024. This resurgence marks its highest point since 2020, driven largely by strong adoption in countries like India, Greece, and Argentina.
At the same time, Google Chrome has reasserted its authority in the browser landscape, rising to a 68.34% global market share—its highest level ever recorded by Statcounter. With more than two-thirds of web traffic now passing through Chrome, it continues to lead thanks to performance reliability, cross-device sync, and deep integration with Google’s services.
Global Android Share by Region 2025
| Region / Country | Android Share of Mobile Web Traffic |
|---|---|
| Global Average | 73.49% |
| India | 95%+ |
| Greece | 90%+ |
| Argentina | 90%+ |
| Japan | <33% |
| UK & Nordics | <50% |
Android has made a strong comeback in 2025, capturing 73.49% of the world’s mobile web traffic in December 2024, up from 70.48% in December 2023—a relative gain of 4.3%. This is Android’s highest share since September 2020, signaling renewed global dominance. A key driver of this growth is Android’s expanding presence in cost-sensitive and high-growth markets. In India, Android commands over 95% of mobile traffic. In Greece and Argentina, it exceeds 90%, making it the default operating system in much of the developing world. This trend is powered by a wide range of affordable Android devices, strong local OEM ecosystems (e.g., Xiaomi, Samsung, Realme), and Android’s compatibility with diverse hardware.
On the flip side, Android faces resistance in affluent markets. In Japan, Android’s share is under 33%, meaning over two-thirds of mobile traffic there comes from Apple devices. The situation is similar in the UK and Nordic countries, where Android usage is below 50%. These disparities are largely attributed to higher iPhone penetration due to greater disposable income, strong brand loyalty toward Apple, and operator partnerships that favor iOS in those markets. However, the global trajectory clearly favors Android, which continues to thrive in key emerging regions where mobile internet usage is rapidly scaling.
Chrome Web Traffic Share by Region 2025
| Region / Country | Chrome Web Traffic Share |
|---|---|
| Global Average | 68.34% |
| Philippines | ~94% |
| India | 90%+ |
| Switzerland | <50% |
| China & Russia | <50% |
| United Kingdom | <50% |
As of December 2024, Google Chrome accounts for 68.34% of global web traffic, the highest share recorded in Statcounter’s data history, marking a relative growth of 5.6% year-on-year. This reinforces Chrome’s return to dominance after years of stagnant growth between 2018 and 2023. The browser’s popularity is especially evident in countries like the Philippines, where it commands ~94% of market share, and India, where Chrome powers over 90% of web traffic. Chrome’s integration with Android, seamless syncing features, and lightweight performance across devices are key reasons behind its dominance in emerging and mobile-first markets.
However, not all regions are equally enthusiastic. In Switzerland, China, Russia, and the UK, Chrome’s share falls below 50%, revealing user preferences for local or privacy-focused alternatives like Safari, Firefox, or domestic browsers such as UC Browser or Yandex. These markets reflect regional nuances in user behavior, tech ecosystems, and geopolitical concerns (e.g., data privacy, US tech scrutiny). Still, with two-thirds of the global web running through Chrome, its dominance remains largely uncontested—especially in markets where mobile and Google services go hand in hand.
Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.
