X (Twitter) Global Users 2025
In 2025, X (formerly Twitter) recorded a global user base of 586 million active users, affirming its position as one of the key social media platforms worldwide. This number means that approximately 7.1% of the world’s total population engaged with X during the year, indicating sustained relevance in a highly competitive digital landscape. The platform continues to be a hub for real-time news, trending discussions, and public dialogue, attracting individuals, brands, and governments alike. Despite facing increasing competition from newer platforms and shifting user preferences, X has maintained a distinct identity centered on brief, impactful content and immediate interaction.
The platform’s active user base reflects its broad international footprint, with strong usage in regions like North America, Europe, South Asia, and parts of Latin America. X’s integration of multimedia formats such as video posts, live audio through Spaces, and monetized content has helped retain user interest and expand its utility beyond traditional microblogging. In 2025, its ability to serve both real-time updates and long-form engagement contributed to the platform’s steady growth and enduring influence in global online discourse.
Top 10 Most-Followed Accounts on X (Twitter) in 2025
| Rank | Username | Owner | Followers (millions) |
|---|---|---|---|
| 1 | @elonmusk | Elon Musk | 220.2 |
| 2 | @BarackObama | Barack Obama | 129.9 |
| 3 | @Cristiano | Cristiano Ronaldo | 115.1 |
| 4 | @narendramodi | Narendra Modi | 108.7 |
| 5 | @justinbieber | Justin Bieber | 108.6 |
| 6 | @rihanna | Rihanna | 107.7 |
| 7 | @realDonaldTrump | Donald Trump | 105.5 |
| 8 | @katyperry | Katy Perry | 104.6 |
| 9 | @taylorswift13 | Taylor Swift | 94.1 |
| 10 | @NASA | NASA | 86.7 |
In 2025, @elonmusk remains the most-followed account on X with 220.2 million followers, far ahead of other global personalities. Barack Obama holds the second position with 129.9 million, while Cristiano Ronaldo, the most-followed athlete on the platform, ranks third with 115.1 million followers. Political figures like Narendra Modi and Donald Trump also feature in the top 10, showcasing the platform’s influence in both entertainment and geopolitics. The presence of several major music artists—Justin Bieber, Rihanna, Katy Perry, and Taylor Swift—demonstrates X’s continuing relevance in the pop culture and entertainment space.
These ten accounts together command a combined follower base of 1.21 billion, underscoring the massive reach and influence top personalities have on the platform. Notably, the only brand account in the top 10 is @NASA, with 86.7 million followers, showing the enduring global appeal of science and space-related content. This mix of leaders from politics, music, sports, and science illustrates the broad user interests on X and its unique positioning as a real-time hub for both news and fan engagement in 2025.
X (Twitter) Global Users Statistics 2025
Global X (Twitter) User Base in 2025
| Metric | Value |
|---|---|
| Total active users globally | 586 million |
| Share of global population aged 13+ | 9.1% |
| Share of global population aged 13+ (excluding China) | 11.2% |
| Share of global adult population (18+) | 9.9% |
| Share of global internet users | 10.5% |
In January 2025, X (formerly Twitter) reported a total of 586 million active users worldwide, making it one of the most widely used platforms for real-time communication and global discourse. This number represents 9.1% of the global population aged 13 and above, showcasing X’s continued global footprint despite increasing competition from newer platforms. When excluding users in China, where X remains restricted, the eligible adoption rate climbs to 11.2%, reflecting a stronger engagement rate in accessible regions. These figures illustrate that while X does not dominate the global market in terms of scale like YouTube or Facebook, it retains a significant and stable user base.
Furthermore, the platform engaged 10.5% of the world’s internet users, indicating its relevance among digitally connected populations. Among adults aged 18 and above, 9.9% were active on X, which reflects a steady core audience that primarily uses the platform for news, politics, entertainment updates, and personal expression. X’s ability to remain influential, particularly among journalists, political figures, and niche communities, underscores its unique value proposition. The growth in 2025 also suggests a strategic push toward improving user experience, expanding monetization tools, and adapting to evolving content preferences—factors that have likely helped maintain its user base.
X (Twitter) User Growth Trends in 2025
| Metric | Value |
|---|---|
| Annual change in global users | -33.0 million |
| Annual growth rate | -5.3% |
| Quarterly change (Oct 2024–Jan 2025) | -4.34 million |
| Quarterly growth rate | -0.7% |
| Total users in January 2025 | 586 million |
| Users in January 2024 | 619 million (estimated) |
In the 12 months leading up to January 2025, X (formerly Twitter) experienced a decline of 33 million users, representing a 5.3% decrease in its global active user base. This drop brought the platform’s total global users down to 586 million, compared to approximately 619 million in early 2024. The downward trend continued in the final quarter of 2024 as well, with a further 4.34 million users lost, equating to a 0.7% decline in just three months. These figures suggest that X struggled to retain and attract users throughout 2024, potentially due to shifts in user preference, platform changes, or heightened competition from rival apps.
Compared to other platforms, X’s decline is more pronounced. Facebook, for example, saw an increase of 93.3 million users (+4.3%) over the same period, while YouTube grew by 39.7 million users (+1.6%). This contrast highlights a concerning trajectory for X, particularly as user growth remains a vital benchmark for relevance and advertising viability. While X still holds a dedicated audience, especially in news, politics, and niche communities, its slower momentum and shrinking user base may signal the need for strategic innovation to retain long-term engagement and compete with more rapidly growing platforms.
Top 10 Countries by X (Twitter) Users in 2025
| Rank | Country | Active Users (millions) |
|---|---|---|
| 1 | United States | 104.0 |
| 2 | Japan | 70.9 |
| 3 | Indonesia | 25.2 |
| 4 | India | 24.1 |
| 5 | United Kingdom | 22.9 |
| 6 | Germany | 21.6 |
| 7 | Turkey | 19.7 |
| 8 | Mexico | 16.9 |
| 9 | Brazil | 16.0 |
| 10 | Saudi Arabia | 15.7 |
As of 2025, the United States leads all countries in X (formerly Twitter) usage, with 104 million active users, accounting for nearly 18% of the platform’s total global user base. Japan follows as the second-largest market with 70.9 million users, reflecting the country’s long-standing cultural affinity for the platform. Other major markets in Asia include Indonesia with 25.2 million users and India with 24.1 million, showing that emerging economies continue to play a significant role in X’s global footprint.
In Europe and the Middle East, the United Kingdom ranks fifth globally with 22.9 million users, closely followed by Germany at 21.6 million. Turkey, Mexico, Brazil, and Saudi Arabia round out the top ten, each contributing between 15 to 20 million users. These figures illustrate that while North America and East Asia dominate X’s user base, there is still substantial adoption across diverse regions, including Latin America and the Middle East. However, the platform’s growth challenges, as seen in declining global numbers, indicate the need for deeper user engagement strategies across even these leading markets.
Regional Distribution of X (Twitter) Users in 2025
| Region | Active Users (millions) | % of Global Total |
|---|---|---|
| Northern America | 115.0 | 19.6% |
| Central America | 20.3 | 3.5% |
| Caribbean | 2.51 | 0.4% |
| Southern America | 39.1 | 6.7% |
| Western Europe | 52.2 | 8.9% |
| Northern Europe | 33.0 | 5.6% |
| Southern Europe | 21.8 | 3.7% |
| Eastern Europe | 12.9 | 2.2% |
| Northern Africa | 8.40 | 1.4% |
| Western Africa | 9.85 | 1.7% |
| Middle Africa | 0.658 | 0.1% |
| Eastern Africa | 5.57 | 1.0% |
| Southern Africa | 3.37 | 0.6% |
| Western Asia | 50.0 | 8.5% |
| Central Asia | 0.781 | 0.1% |
| Southern Asia | 29.0 | 4.9% |
| South-Eastern Asia | 73.5 | 12.5% |
| Eastern Asia | 102.0 | 17.4% |
| Oceania | 6.29 | 1.1% |
In 2025, X (Twitter) had a total of 586 million active users globally, with significant variance across regions. Northern America held the largest share, with 115 million users, making up 19.6% of the global total. Eastern Asia followed closely at 102 million users (17.4%), with notable concentrations in technologically advanced countries like Japan and South Korea. South-Eastern Asia was also a key region, contributing 73.5 million users (12.5%), highlighting X’s widespread usage in nations such as Indonesia and Thailand.
Europe accounted for a substantial portion of the platform’s users as well, with Western Europe reporting 52.2 million users (8.9%) and Northern Europe at 33.0 million (5.6%). In contrast, user bases in regions such as Middle Africa (0.658 million) and Central Asia (0.781 million) were significantly smaller, representing just 0.1% each of the global user population. These numbers reflect both internet access disparities and differing platform preferences by region. X’s strongest presence remains in developed markets, but user bases in emerging regions like Western Asia (8.5%) and Southern Asia (4.9%) indicate room for strategic expansion.
Gender Demographics of X (Twitter) Users in 2025
| Gender | Percentage of Users | Approximate Number of Users (in millions) |
|---|---|---|
| Male | 63.7% | 373 million |
| Female | 36.3% | 213 million |
As of 2025, X (Twitter) had an estimated 586 million active users globally. Of this total, 63.7% were male, accounting for approximately 373 million users, while 36.3% were female, totaling about 213 million users. This significant gender gap indicates that X remains a male-dominated platform, with nearly two-thirds of its user base identifying as male.
This gender distribution suggests that X continues to attract a more male-oriented audience compared to other major platforms like Instagram or TikTok, which have a more balanced or even female-skewed user base. The skew could be due to the platform’s content style—emphasizing real-time news, political discourse, finance, and tech—which traditionally see higher male engagement. For marketers, developers, and content creators, understanding this gender split is critical for designing targeted campaigns and optimizing user engagement strategies on the platform.
X Active Users by Age Group 2025
| Age Group | Percentage of Users | Approximate Number of Users (in millions) |
|---|---|---|
| 13–17 | 2.0% | 11.7 million |
| 18–24 | 32.1% | 188 million |
| 25–34 | 37.5% | 220 million |
| 35–49 | 21.1% | 124 million |
| 50+ | 7.3% | 43 million |
As of 2025, the largest age group on X (Twitter) is the 25 to 34 age segment, which makes up 37.5% of the platform’s total user base—approximately 220 million users. This aligns with the reported average user age falling within this range. The second-largest group is the 18 to 24 age group, comprising 32.1%, or around 188 million users. Combined, these two segments account for nearly 70% of the total global user base, highlighting the platform’s strong appeal among younger adults.
Users aged 35 to 49 represent 21.1% of the user base (about 124 million users), while older users aged 50 and above make up just 7.3% (approximately 43 million). The youngest age group, 13 to 17, only accounts for 2% of users, suggesting lower penetration among teens compared to platforms like TikTok or Snapchat. Overall, X in 2025 continues to be dominated by young adults, especially males in the 25–34 age bracket, making it a prime platform for targeting tech-savvy, working-age audiences.
Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.
