Snapchat Usage in the United States (2025)
Snapchat remained a major social media platform in the United States in 2025, with 106 million users actively engaging with the app. This user base represents a significant portion of the U.S. digital audience, making Snapchat a key player in the social media landscape. The platform’s popularity is largely driven by younger demographics, particularly Gen Z and Millennials, who use Snapchat for messaging, multimedia sharing, and short-form content consumption.
In 2025, Snapchat ranks as the 8th best mobile app in the U.S. in terms of monthly active users. This indicates a strong user base, maintaining consistent engagement across mobile platforms.
Snapchat continues to evolve with new features, such as augmented reality (AR) lenses, AI-powered tools, and interactive content. The app’s high engagement rates, particularly among younger users, make it an attractive space for brands, advertisers, and content creators. Its ephemeral nature and focus on privacy also contribute to its sustained relevance in the competitive U.S. social media market.
US Snapchat Statistics 2025
Snapchat Usage Insights (2025)
| Metric | Value | Rank in the U.S. |
|---|---|---|
| Percentage of internet users using Snapchat | 32.4% | 8th most used social media platform |
| Percentage of social media users using Snapchat | 2.8% | 10th most favorite social media platform |
| Average time spent per month (Android users) | 7 hours 22 minutes | 5th best social media app |
| Average monthly sessions per user | 259.9 | 2nd best among social media platforms |
Snapchat continues to be a widely used social media platform in the United States, with 32.4% of internet users actively using the app. Despite ranking 8th in overall social media usage, it remains a major player, especially among younger demographics. However, in terms of preference, only 2.8% of social media users consider Snapchat their favorite platform, placing it 10th in ranking.
Engagement levels on Snapchat are notably high, as users spend an average of 7 hours and 22 minutes per month on the platform, making it the 5th most engaging social media app in the U.S. Moreover, with 259.9 average monthly sessions per user, Snapchat ranks 2nd among social media platforms, indicating that users frequently open and interact with the app throughout the day. This consistent engagement highlights Snapchat’s stronghold in the digital landscape, particularly through features like Stories, Snap Streaks, and augmented reality filters.
Snapchat User Statistics in the U.S. (2025)
| Metric | Value |
|---|---|
| Total Snapchat Users | 106 million |
| Percentage of Total U.S. Population | 30.6% |
| Percentage of Eligible Audience (13+ years) | 35.9% |
| Percentage of Adults (18+ years) | 33.7% |
| Percentage of Internet Users in the U.S. | 32.9% |
In 2025, Snapchat had 106 million users in the United States, making it a significant player in the social media landscape. This number represented 30.6% of the total U.S. population, showing Snapchat’s widespread reach. However, since the platform is only available to users aged 13 and above, the actual adoption rate among eligible users was higher at 35.9%.
Among adults aged 18 and above, 33.7% were Snapchat users at the beginning of 2025. Additionally, when comparing Snapchat’s reach to internet users in the U.S., the platform accounted for 32.9% of the total online audience. This data highlights Snapchat’s continued popularity among younger audiences and its strong engagement within the digital ecosystem.
Snapchat Gender Demographics in the U.S. (2025)
| Gender | Percentage of Adult Snapchat Users |
|---|---|
| Female | 54.7% |
| Male | 45.0% |
In 2025, Snapchat’s adult user base in the United States was predominantly female, with 54.7% of adult users being women. Meanwhile, 45.0% of the audience was male, indicating a notable gender disparity in the platform’s engagement. This gender distribution highlights Snapchat’s strong appeal among female users, which may influence marketing strategies and content trends on the platform.
Snapchat User Growth in the U.S. (2025)
| Time Period | User Change | Percentage Change |
|---|---|---|
| Jan 2024 – Early 2025 | -210,000 users | -0.2% |
| Oct 2024 – Jan 2025 | -425,000 users | -0.4% |
Snapchat experienced a slight decline in user numbers in the United States throughout 2024 and early 2025. Between January 2024 and early 2025, the platform’s user base dropped by 210,000 users (-0.2%), while a faster decline occurred between October 2024 and January 2025, with a loss of 425,000 users (-0.4%). This downward trend suggests a potential shift in user engagement, possibly due to evolving social media preferences or increasing competition from other platforms.
Snapchat User Distribution by Age Group in the US (2025)
Snapchat User Distribution by Age and Gender
| Age Group | Female Users (%) | Male Users (%) | Total (%) |
|---|---|---|---|
| 13-17 years old | 7.0% | 5.9% | 12.9% |
| 18-24 years old | 14.6% | 14.1% | 28.7% |
| 25-34 years old | 13.5% | 13.3% | 26.8% |
| 35-49 years old | 13.4% | 9.1% | 22.5% |
| 50+ years old | 6.1% | 2.7% | 8.8% |
| Total | 54.7% | 45.0% | 100% |
In 2025, Snapchat’s user base in the U.S. was heavily concentrated among younger demographics, with users aged 18-24 making up the largest share (28.7%). The 25-34 age group followed closely at 26.8%, showing continued strong engagement among young adults. Meanwhile, teenagers (13-17) accounted for 12.9% of the user base, indicating Snapchat’s sustained appeal among younger audiences.
As the age increases, usage declines, with only 8.8% of users aged 50 and above. This suggests that Snapchat remains a youth-driven platform, with more female users (54.7%) than male users (45.0%) across all age groups.
Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.
