TikTok in the UK 2025
TikTok continued to be a dominant force in the UK’s social media landscape in 2025, with 24.8 million active users across the country. The platform’s popularity remained strong, particularly among younger demographics, as its short-form video content and algorithm-driven recommendations kept users engaged. TikTok’s reach extended beyond just entertainment, with brands, influencers, and content creators leveraging the app for marketing, trend-setting, and audience engagement. As one of the leading social platforms in the UK, TikTok played a significant role in shaping digital culture, from viral challenges to influencer-driven campaigns.
The platform’s user base in the UK represented a significant portion of the country’s online population, reflecting its influence in the social media ecosystem. TikTok’s success was fueled by its innovative content creation tools, AI-driven feed, and strong community engagement. As more businesses and advertisers tapped into TikTok’s potential, the app evolved into a powerful marketing channel. With its continued rise, TikTok cemented itself as a key platform for entertainment, social interaction, and digital commerce in the UK.
United Kingdom TikTok Statistics 2025
| Total Consumer Spend | 1st best mobile app | #1 |
| Average Time Spent Per Month (Android Users) | 42H 02M | #1 |
| Percentage of Social Media Users on TikTok | 9.4% | 4th favorite platform |
| Percentage of Internet Users on TikTok | 36% | 6th most used platform |
| Total Mobile App Downloads | 7th best | #7 |
| Average Monthly Sessions | 286 | 3rd best among social media apps |
| Web Traffic Referrals (Share of Traffic from Other Sites) | 13.80% | 2nd best among platforms |
TikTok dominated the UK digital landscape in 2025, ranking as the #1 mobile app by total consumer spend, showcasing its strong monetization model through in-app purchases, ads, and brand collaborations. Additionally, with users spending an average of 42 hours and 2 minutes per month on the platform (the highest among social media apps), TikTok reinforced its position as the most engaging platform. Despite being only the 4th most favorite social media platform (9.4% of social media users), its 36% penetration among UK internet users placed it as the 6th most used social media platform overall.
TikTok’s success was further highlighted by its #7 ranking in total mobile app downloads, indicating a steady influx of new users. The app also recorded an average of 286 monthly sessions per user, making it the 3rd most active social media platform in terms of user engagement. TikTok also played a major role in web traffic referrals, with 13.80% of traffic coming from third-party sites, securing the #2 spot among all platforms for driving external web traffic. This data reinforces TikTok’s power in the UK’s digital ecosystem, both as a leading entertainment app and a major player in online marketing and commerce.
TikTok Users in the United Kingdom 2025
| Metric | Data |
|---|---|
| Total TikTok Users (18+ years) | 24.8 million |
| Percentage of Adults (18+) Reached by TikTok Ads | 45.0% |
| TikTok’s Reach Among UK Internet Users | 36.6% |
TikTok had a strong presence in the UK in 2025, with 24.8 million users aged 18 and above actively engaging on the platform. This number highlights TikTok’s significant footprint among adult users, reinforcing its role as a dominant social media and entertainment platform. The platform’s engaging content format, which includes short-form videos, trends, and influencer-driven content, contributed to its widespread adoption among UK users.
TikTok’s advertising reach was also remarkably high, with ads reaching 45% of all adults (18+) in the UK at the beginning of 2025. This demonstrates TikTok’s effectiveness as a marketing platform for brands looking to engage a broad adult audience. Furthermore, its reach among internet users stood at 36.6%, indicating that over one-third of all UK internet users engaged with TikTok’s content, making it one of the most influential digital platforms in the country.
TikTok Users by Gender in the United Kingdom 2025
| Gender | Percentage of Adult Users |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
TikTok had a slightly higher female user base in the UK in 2025, with 52.0% of its adult audience being female, compared to 48.0% male users. This indicates that women were slightly more active on TikTok than men, potentially due to the platform’s diverse content offerings that cater to various interests, including fashion, beauty, lifestyle, and entertainment.
The near-equal gender distribution suggests that TikTok is a widely inclusive platform appealing to both men and women. This balance makes TikTok an attractive space for advertisers, as they can target a broad and diverse audience with their marketing campaigns. The platform’s user-friendly interface, engaging trends, and interactive content continue to drive high engagement across both genders in the UK.
TikTok User Growth in the United Kingdom 2025
| Time Period | Increase in Users | Growth Percentage |
|---|---|---|
| Jan 2024 – Jan 2025 | +2.08 million | +9.2% |
| Oct 2024 – Jan 2025 | +987 thousand | +4.1% |
TikTok experienced significant growth in the United Kingdom between January 2024 and January 2025, adding 2.08 million new users, representing a 9.2% increase in its total user base. This surge highlights TikTok’s rising popularity, driven by its engaging short-form content, viral trends, and diverse user-generated videos. The platform’s ability to attract new users at a steady pace shows its strong position in the UK’s social media landscape.
A closer look at the last quarter of 2024 reveals that TikTok’s user base grew by 987,000 between October 2024 and January 2025, marking a 4.1% increase. This quarterly growth suggests that TikTok maintained strong momentum, likely boosted by seasonal trends, holiday campaigns, and increased engagement during major events. As TikTok continues to evolve with new features and innovative content, its user base is expected to expand further in the UK.
TikTok Users by Age Group in the United Kingdom 2025
| Age Group | Female Users (%) | Male Users (%) | Total Users (%) |
|---|---|---|---|
| 18-24 years | 12.5% | 11.9% | 24.4% |
| 25-34 years | 16.6% | 15.2% | 31.8% |
| 35-49 years | 10.3% | 9.2% | 19.5% |
| 45-54 years | 6.7% | 6.2% | 12.9% |
| 55+ years | 5.8% | 5.6% | 11.4% |
TikTok’s user base in the UK is dominated by younger age groups, with 18-34-year-olds making up more than half (56.2%) of total users. The largest segment is the 25-34 age group, accounting for 31.8% of all TikTok users, followed closely by 18-24-year-olds at 24.4%. This trend suggests that TikTok remains highly popular among Millennials and Gen Z, who are drawn to its short-form video content, trends, and interactive features.
Older age groups also represent a notable share of TikTok’s audience. Users aged 35-49 account for 19.5%, while 45-54-year-olds make up 12.9%, indicating growing adoption among middle-aged users. The 55+ age group contributes 11.4%, showing that TikTok is expanding beyond its traditionally younger audience and attracting a broader demographic. This shift may be driven by diverse content, influencer engagement, and community-driven features.
Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.
