Snapchat Global Users Statistics 2025 | Snapchat Demographics

Snapchat Global Users 2025

As of 2025, Snapchat had 709 million active users worldwide, meaning approximately 11.0 percent of the global population used the platform. This penetration rate highlights Snapchat’s strong global presence, particularly considering the competitive social media landscape. The app continues to resonate especially well with younger audiences, making it a key player in the digital ecosystem despite intense competition from platforms like Instagram, TikTok, and WhatsApp.

The 709 million global users underscores Snapchat’s ability to maintain relevance through features such as augmented reality (AR) filters, disappearing messages, and Snap Map. While the platform sees its highest adoption in countries with large youth populations and high smartphone usage, its expansion into regions across Asia, Latin America, and Africa has also contributed to its broadening reach. Snapchat’s focus on visual communication and real-time sharing remains a core driver behind its global appeal in 2025.

Snapchat Global Users Statistics 2025

As of 2025, Snapchat had 709 million active users worldwide, according to the company’s own advertising data. This figure equates to 11.0% of the global population aged 13 and above, showcasing Snapchat’s sustained popularity among younger and digitally connected audiences. When China—where Snapchat remains blocked—is excluded from the eligible population, the platform’s adoption rate increases to 13.5%, providing a more accurate reflection of its global traction in accessible markets.

Additionally, Snapchat users represented 10.0% of the world’s adult population aged 18 and above, and the platform accounted for 12.7% of all internet users globally. This highlights its penetration not only among teens but also among broader digital demographics. Snapchat’s unique format of ephemeral media, lenses, and location-based features continues to attract millions of users, particularly in North America, Europe, and parts of Asia and Latin America where mobile-first experiences dominate.

Snapchat Global User Growth in 2025

In 2025, Snapchat saw steady global user growth, adding 31.1 million users between January 2024 and January 2025. This marked an annual growth rate of 4.6%, bringing the platform’s total to 709 million users globally. Although this pace of growth reflects consistent engagement, it was slightly slower than Instagram’s, which added 90.8 million users (+5.5%) over the same period. However, Snapchat’s growth outpaced TikTok, which added 31.2 million users (+2.0%), signaling Snapchat’s continued competitiveness in the saturated social media market.

On a quarterly basis, Snapchat’s user base expanded by 2.92 million users (+0.4%) from October 2024 to January 2025. This shows a more moderate growth pattern as the platform approaches user saturation in many of its key markets. Still, this incremental increase demonstrates Snapchat’s ongoing ability to attract new users, maintain relevance in the evolving social media landscape, and grow at a faster pace than some of its competitors, particularly TikTok during the same timeframe.

Top 10 Countries by Snapchat Users – 2025

As of 2025, Snapchat’s global user base of 709 million is distributed across a wide range of countries, with India leading by a significant margin at 208 million users. This means that nearly 29% of all Snapchat users are based in India alone. The United States follows as the second-largest market with 106 million users, representing roughly 15% of Snapchat’s global audience. Together, India and the U.S. account for more than 44% of the platform’s total user base.

The remaining top 10 countries show strong regional diversity. Pakistan ranks third with 37.5 million users, while France leads the European segment with 27.8 million users. Saudi Arabia, the UK, and Germany each contribute between 20 and 25 million users. Countries in Africa and the Middle East, such as Egypt (19.7M), Nigeria (19.6M), and Iraq (18.5M), reflect Snapchat’s broad penetration beyond traditional Western markets. These diverse geographic spread underlines Snapchat’s role as a globally relevant platform, not just a Western-centric one.

Snapchat Global User Demographics by Gender – 2025

As of 2025, Snapchat’s global user base of approximately 709 million people displayed a relatively balanced gender distribution. Females made up 48.4% of total users, equating to around 343.36 million individuals, while males represented 50.7%, or approximately 359.46 million users. A small proportion, around 0.9% (6.38 million), were classified as “unknown” in terms of gender, reflecting either non-disclosure or system limitations in categorization.

This near parity between male and female users highlights Snapchat’s broad appeal across genders globally. The minimal gap of just over 1 million between male and female users also suggests an inclusive platform that resonates equally with both demographics. Moreover, the “unknown” gender segment, though minor, signifies growing acknowledgment of non-binary or undisclosed identities in digital audience tracking.

Global Snapchat Users by Age Group – 2025

As of 2025, Snapchat’s global user base stood at 709 million, and the platform remains distinctly youth-centric. The 18–24 age group dominates the platform, accounting for 37.1% of users, which translates to an estimated 263.94 million people. This is followed by the 13–17 age group, which makes up 18.3% of Snapchat’s total audience, or approximately 129.77 million users. Combined, these two age segments represent over 55% of Snapchat’s global user base, emphasizing its popularity among Gen Z users. This concentration of younger users is a key factor in Snapchat’s brand identity and product features, such as augmented reality lenses and ephemeral messaging, which are tailored to fast-paced, visually-oriented communication styles preferred by younger generations.

Moving beyond youth, the 25–34 age group represents 24.8% of Snapchat’s user base—around 175.89 million users—indicating a significant but secondary presence among Millennials. Usage drops more steeply in older demographics: 14.9% of users (approximately 105.07 million) are aged 35–49, and just 4% (or 28.37 million) are aged 50 and above. This sharp age skew reinforces Snapchat’s positioning as a youth-first platform, unlike Facebook or WhatsApp which maintain broader age appeal. For marketers and brands aiming to reach a younger, mobile-savvy audience on a global scale, Snapchat remains a highly effective channel—particularly in categories like fashion, entertainment, and tech where youth engagement drives trends and consumption.

Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.