TikTok in Singapore 2025
In 2025, TikTok continued to strengthen its digital footprint in Singapore, with 3.63 million users actively engaging on the platform. This number is particularly significant considering Singapore’s relatively small population, showcasing TikTok’s broad appeal across different demographics. The platform’s engaging short-form video content, personalized algorithm, and viral trends contributed to its popularity among users of all ages—from teenagers to working professionals. TikTok’s role in shaping online culture, entertainment, and even e-commerce behavior became more pronounced throughout the year.
Moreover, TikTok in Singapore was not just a hub for creators and entertainment, but also a key platform for businesses and brands looking to connect with digital-savvy consumers. With its high user engagement, TikTok became an essential marketing tool for local and international brands, especially in retail, F&B, and tech. The platform also supported Singapore’s vibrant creator ecosystem, offering new monetization avenues and promoting local talent to a global audience. Overall, TikTok cemented its place as one of the most influential apps in Singapore’s digital landscape in 2025.
Singapore TikTok Statistics 2025
| Metric | TikTok Rank in Singapore (2025) | Details |
|---|---|---|
| Total Consumer Spend (Apps) | 1st | Highest user spending among all apps in Singapore |
| Avg Time per Month (Android Users) | 1st | 34 hours and 29 minutes – most time spent among social media apps |
| Avg Monthly Sessions (Android Users) | 2nd | 369.5 sessions – second highest engagement among social media apps |
| Mobile App Downloads | 3rd | Among the top 3 most downloaded mobile apps in the country |
| Monthly Active Users (Mobile App Ranking) | 3rd | Third highest number of monthly active users across all mobile applications |
| Most Used Social Media Platform | 4th | Used by 56.6% of internet users in Singapore |
| Most Favourite Social Media Platform | 4th | 14.2% of social media users named TikTok as their favorite |
In 2025, TikTok secured a dominant position in Singapore’s digital ecosystem. It was ranked 1st in total consumer spend, indicating that users in Singapore were not only active but also willing to invest money into the platform, whether for content, subscriptions, or gifts. TikTok also claimed the top spot for average monthly time spent on social media apps, with Android users spending over 34 hours per month, reflecting the app’s deeply engaging nature. It also ranked 2nd in average monthly sessions, showing consistently high usage frequency. Additionally, TikTok maintained strong momentum in terms of user growth, ranking 3rd in both app downloads and monthly active users, making it one of the top-performing mobile applications overall.
Beyond app metrics, TikTok showed significant traction as a social media platform. With 56.6% of internet users in Singapore using TikTok, it was the 4th most used social platform, demonstrating strong penetration in a tech-savvy population. Even more telling was its ranking as the 4th most favorite platform, with 14.2% of users naming it their top choice—impressive in a crowded digital market. These insights underline TikTok’s position as both a cultural and commercial force in Singapore’s mobile and social landscape in 2025.
TikTok Users in Singapore – 2025
| Metric | Value |
|---|---|
| Total Users (Aged 18 and above) | 3.63 million |
| Share of Adult Population Using TikTok | 72.4% |
| Share of Internet Users Using TikTok (All Ages) | 64.7% |
In early 2025, TikTok had an estimated 3.63 million users aged 18 and above in Singapore, highlighting the platform’s strong adoption among adults in the country. This figure represents 72.4% of the adult population, indicating that nearly three-quarters of adults in Singapore were actively engaging with TikTok. Such high penetration in the adult demographic showcases the app’s mainstream appeal beyond younger audiences.
Furthermore, TikTok was being used by 64.7% of Singapore’s total internet user base, regardless of age. This widespread usage underlines TikTok’s deep integration into the daily digital habits of people in Singapore. Whether for entertainment, education, or trends, TikTok continues to be a central part of the online experience, maintaining strong influence in the region’s mobile and social media landscape.
TikTok User Demographics by Gender in Singapore – 2025
| Gender | Share of Adult Users | Estimated Number of Users |
|---|---|---|
| Female | 49.7% | 1.80 million |
| Male | 50.3% | 1.83 million |
In 2025, TikTok continued to show strong user engagement in Singapore, with an estimated 3.63 million users aged 18 and above. The platform maintained a nearly even gender split, with 49.7% female and 50.3% male users. This translates to around 1.80 million female users and 1.83 million male users, indicating a broad appeal among both men and women in the adult demographic. The balanced distribution reflects TikTok’s versatility in content and its ability to cater to a wide range of interests across genders.
This gender parity on TikTok suggests that marketers and content creators have equal opportunities to reach both male and female audiences in Singapore. With such an evenly split user base, brands can develop campaigns that resonate broadly or tailor messages to specific gender segments with confidence. The platform’s reach among adults highlights its growing relevance as a mainstream social media platform in the region, not just for entertainment but also for influence and digital engagement.
TikTok User Growth in Singapore (2024–2025)
| Period | Change in Users | Percentage Growth |
|---|---|---|
| Jan 2024 – Jan 2025 | +251,000 | +7.4% |
| Oct 2024 – Jan 2025 | +222,000 | +6.5% |
TikTok witnessed a significant user growth trend in Singapore over the past year. From January 2024 to January 2025, the platform gained approximately 251,000 new users, marking a 7.4% increase in its user base aged 18 and above. This consistent rise is a testament to TikTok’s ongoing popularity, driven by creative content, relatable short videos, and effective local engagement strategies. Its ability to adapt content to local trends has made it especially appealing to younger and digitally active audiences in Singapore.
In addition, the data also shows a strong surge during the last quarter of 2024. Between October 2024 and January 2025, TikTok added 222,000 users, a 6.5% increase in just three months. This sharp growth could be attributed to festive content campaigns, trending challenges, or increased digital activity during the holiday season. The platform’s consistent expansion suggests that TikTok is not only maintaining user interest but also steadily expanding its influence across Singapore’s digital landscape.
TikTok Users in Singapore by Age Group (2025)
| Age Group | Female Users (%) | Male Users (%) | Estimated Users (Total) |
|---|---|---|---|
| 18–24 years | 9.1% | 8.8% | 649,800 |
| 25–34 years | 18.8% | 19.7% | 1,399,500 |
| 35–49 years | 10.2% | 11.7% | 793,500 |
| 45–54 years | 5.8% | 5.8% | 421,100 |
| 55+ years | 5.7% | 4.2% | 360,100 |
In 2025, TikTok had an estimated 3.63 million users aged 18 and above in Singapore. Breaking this down by age and gender, the platform sees a significant portion of its users in the 25–34 years old range, which makes up about 38.7% of the user base, with an estimated 1.4 million users. Among this age group, 18.8% are female, and 19.7% are male. Another notable group is 35-49 years old, accounting for 22.6% of the users, or around 793,500 people. Here, 10.2% are female, while 11.7% are male, showcasing the growing interest in the platform among slightly older demographics.
The 18-24 years old age group represents 17.9% of TikTok’s users, which amounts to approximately 649,800 people. Within this group, the distribution is quite balanced, with 9.1% female and 8.8% male. While younger age groups dominate the platform, users in the 45-54 and 55+ years old categories also contribute meaningfully, accounting for 11.5% (around 781,200 users) of the total user base. The 55+ years old category alone represents about 5.7% of users, or 360,100 people. This data reflects TikTok’s broad appeal across age groups, particularly in Singapore, where the platform continues to attract both younger and more mature audiences.
Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.
