Instagram in Singapore 2025
In 2025, Instagram had 3.15 million active users in Singapore, accounting for 53.8% of the country’s total population. This figure highlights Instagram’s significant presence in the local digital ecosystem, particularly among mobile-savvy and visually driven audiences. The platform remains a popular space for content creators, brands, and younger users who rely on visual content to communicate and engage.
Instagram’s user base also represents a substantial portion of Singapore’s internet users. Given the country’s high internet penetration rate, this wide reach reinforces Instagram’s influence in lifestyle, entertainment, and commerce. As Meta continues to introduce new features like Reels and enhanced e-commerce tools, Instagram’s role as both a social and business platform in Singapore is expected to remain strong throughout the year.
Singapore Instagram Statistics 2025
| Metric | Description | Ranking / Value |
|---|---|---|
| Website Traffic (Similarweb) | Total visits to Instagram.com | 3rd – 28 million |
| Avg Monthly Sessions | Sessions per user per month | 3rd – 266.1 |
| Web Traffic Referrals | Share of traffic coming from third-party sites | 3rd – 12.84% |
| Social Media Usage (Internet Users) | % of internet users using Instagram | 3rd – 62.6% |
| Time Spent (Android Users) | Avg monthly time spent per Android user | 5th – 9 hours 23 minutes |
| Favourite Social Platform | % of social media users who picked Instagram as their favourite | 4th – 13.1% |
| Mobile App Downloads | App ranking based on total downloads | 6th |
| Website Traffic (Semrush) | Total visits to Instagram.com | 7th – 36.9 million |
In 2025, Instagram maintained a strong foothold in Singapore’s digital ecosystem, especially in user engagement and online visibility. Instagram.com ranked 3rd in Singapore’s most visited websites with 28 million visits, according to Similarweb, and had a 3rd-place rank in average monthly sessions with 266.1 sessions per user. It also ranked 3rd in web traffic referrals, with 12.84% of its traffic coming from third-party sites—showing Instagram’s influence beyond just its own app ecosystem. Moreover, 62.6% of internet users in Singapore used Instagram, making it the 3rd most used social media platform in the country.
While usage was high, preference rankings showed a more competitive environment. Only 13.1% of social media users picked Instagram as their favourite platform, placing it 4th in that category. In terms of mobile behavior, Instagram ranked 5th in average monthly time spent per Android user—9 hours and 23 minutes. App download stats placed Instagram 6th among mobile apps in Singapore, and Semrush ranked Instagram.com 7th in terms of total visits at 36.9 million. These metrics collectively show Instagram’s strong reach and engagement in Singapore, though it faces tight competition in user loyalty and app usage frequency.
Instagram Users in Singapore – 2025
| Metric | Percentage | Number of Users |
|---|---|---|
| Share of Total Population | 53.8% | 3.15 million |
| Share of Eligible Users (Aged 13+) | 59.9% | ~3.5 million |
| Share of Adults (Aged 18+) | 60.9% | ~3.6 million |
| Share of Internet Users (All Ages) | 56.2% | ~3.3 million |
As of 2025, Instagram had 3.15 million monthly active users in Singapore, equating to 53.8% of the total national population. This illustrates that over half the country regularly engages with Instagram, marking it as a key player in Singapore’s digital ecosystem. When compared with the broader internet population, 56.2% of internet users in the country are on Instagram, emphasizing its continued relevance for both personal and professional use.
Focusing on eligible audiences, the platform’s reach becomes even more pronounced. 59.9% of Singaporeans aged 13 and above and 60.9% of those aged 18 and above were active Instagram users in 2025. These numbers reflect Instagram’s sustained appeal among youth and young adults, driven by content formats like Stories, Reels, and influencer marketing. The platform remains integral to digital engagement, culture, and advertising in Singapore.
Gender Distribution of Instagram Users in Singapore (2025)
| Gender | Share of Adult Users | Estimated Number of Users |
|---|---|---|
| Female | 54.1% | 1.70 million |
| Male | 45.9% | 1.45 million |
In 2025, Instagram’s adult user base in Singapore totaled 3.15 million, reflecting a notable presence across the country’s digital landscape. Gender distribution data reveals a female-majority audience, with women comprising 54.1% of Instagram’s adult user base. This equates to approximately 1.70 million female users, showing that Instagram continues to resonate strongly with women in Singapore. Meanwhile, male users accounted for 45.9%, representing around 1.45 million individuals. This slight gender skew suggests Instagram’s content, features, or community may be more appealing or relevant to female audiences in the region.
These gender-based insights are valuable for businesses and content creators looking to tailor strategies effectively. For instance, brands targeting female consumers may find Instagram particularly efficient in Singapore, while those appealing to male audiences might consider supplementary platforms to balance reach. The platform’s balanced gender ratio, while tilted toward females, also highlights its broad and inclusive appeal across adult internet users in the country.
Instagram User Growth in Singapore (2025)
| Time Period | Change in Users | Percentage Growth |
|---|---|---|
| Jan 2024 – Jan 2025 | 0 | 0.0% |
| Oct 2024 – Jan 2025 | +100,000 | +3.3% |
In 2025, Instagram’s user base in Singapore remained stable year-over-year, with no overall increase reported between January 2024 and January 2025. This flat growth suggests that the platform may have reached a saturation point among its core audience. Despite this, the total user count held steady at approximately 3.15 million, indicating that Instagram continues to maintain strong relevance within Singapore’s digital landscape.
More notably, quarterly growth data reveals a short-term uptick: between October 2024 and January 2025, Instagram gained 100,000 new users, marking a 3.3% increase. This spike suggests a possible resurgence of interest or successful engagement strategies during the final quarter of the year. It also reflects Instagram’s adaptability and sustained appeal in a competitive social media environment.
Instagram Users in Singapore by Age Group (2025)
| Age Group | Share of Total Users (%) | Estimated Users (Millions) |
|---|---|---|
| 18–24 years | 19.7% | 0.62 |
| 25–34 years | 34.1% | 1.07 |
| 35–49 years | 22.4% | 0.71 |
| 45–54 years | 12.6% | 0.40 |
| 55–64 years | 6.9% | 0.22 |
| 65+ years | 4.2% | 0.13 |
In 2025, the age distribution of Instagram users in Singapore reflects a strong presence among younger adults, particularly those aged 25 to 34, who represent 34.1% of the platform’s 3.15 million users—equivalent to approximately 1.07 million people. The 18–24 age group is the second largest demographic, accounting for 19.7% of the user base or about 620,000 users. These figures emphasize Instagram’s appeal among millennials and Gen Z, who continue to drive its relevance and engagement.
On the other hand, older demographics have a smaller presence. Users aged 45–54 make up 12.6% (around 400,000 users), while those 55–64 and 65+ collectively account for just 11.1% of the audience—roughly 350,000 users combined. While growth among older age groups is evident, the platform still leans heavily toward younger, digitally native audiences. These insights underline the importance for brands and marketers targeting younger consumers to consider Instagram as a key channel in Singapore.
Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.
