Snapchat in India – 2025
In 2025, Snapchat recorded 208 million active users in India, highlighting the platform’s growing popularity among the country’s youth and urban digital population. This user count represented approximately 14.3% of India’s total population, underscoring Snapchat’s significant footprint in the country’s competitive social media landscape. The platform’s focus on visual communication, ephemeral content, and AR-based filters continues to resonate strongly with Indian Gen Z and millennial users, especially in metros and Tier 1 cities.
Snapchat’s rapid growth in India can be attributed to increased smartphone penetration, cheaper data costs, and the rising demand for short-form, real-time content. Its integration of augmented reality (AR) features, location-based lenses, and creator tools has also helped it gain a stronghold in the Indian market. Despite stiff competition from Instagram and YouTube Shorts, Snapchat’s unique format and entertainment-driven community have made it a preferred daily-use app for millions of users, particularly in the 13–29 age group.
India Snapchat Statistics 2025
Snapchat Usage and Rankings in India – 2025
| Category | Metric / Description | Rank (India) |
|---|---|---|
| Most used social media platform | Used by 46.9% of internet users | 5 |
| Most favourite social media platform | Preferred by 2.8% of social media users | 5 |
| App usage (Avg monthly sessions) | 110 sessions per month | 7 |
| Social media apps by time spent (Android) | 2 hours 50 minutes/month | 8 |
| Mobile app downloads (Singapore reference) | 8th most downloaded app | 8 |
In 2025, Snapchat held a noteworthy position in India’s digital ecosystem, being the 5th most used social media platform, with 46.9% of Indian internet users actively engaging with the app. It was also ranked as the 5th most favourite platform, indicating both wide adoption and strong user affinity. These rankings demonstrate Snapchat’s continued dominance among Indian youth, who favor its visual-first communication style, privacy-focused ephemeral content, and interactive filters.
From a behavioral standpoint, Snapchat recorded 110 average monthly sessions, making it the 7th most frequently used social app in the country. Android users spent an average of 2 hours and 50 minutes per month on Snapchat, ranking it 8th by time spent—which reflects moderate but consistent daily usage. Although not the top in downloads compared to other platforms, its 8th-place mobile app ranking in Singapore indicates a broader regional presence. In India, Snapchat’s retention, engagement, and visual innovation make it a key player in the social media space.
Snapchat Users in India – 2025
| Metric | Value |
|---|---|
| Total Users in India | 208 million |
| Share of Total Population | 14.3% |
| Share of Population Aged 13+ | 18.0% |
| Share of Adult Population (18+) | 15.5% |
| Share of Internet Users | 25.8% |
As of 2025, Snapchat had an estimated 208 million users in India, according to data published in Snap Inc.’s advertising resources. This total equated to 14.3% of the country’s total population, underlining Snapchat’s growing influence in one of the world’s largest internet markets. The platform’s appeal, particularly among younger users, has helped it achieve broad adoption, especially in urban and semi-urban areas where mobile internet penetration is higher.
When the data is analyzed based on eligible users, Snapchat’s user base in India represented 18.0% of the population aged 13 and above—Snapchat’s minimum age requirement. Additionally, 15.5% of India’s adult population (18+) used Snapchat actively, indicating strong engagement beyond just teens. Perhaps most telling is that 25.8% of Indian internet users were on Snapchat at the start of 2025, highlighting its significance as a content-sharing and messaging platform within the Indian digital landscape.
Snapchat User Growth in India – 2025
| Time Period | User Growth | Percentage Growth |
|---|---|---|
| Jan 2024 → Jan 2025 | +7.07 million | +3.5% |
| Oct 2024 → Jan 2025 | +3.67 million | +1.8% |
Snapchat continued its upward trend in India throughout 2024, adding 7.07 million users over the 12-month period from January 2024 to January 2025. This marks a 3.5% growth in its user base, pushing the total number of Snapchat users in India to 208 million by early 2025. This growth highlights the platform’s sustained popularity in a highly mobile-first market, particularly among Gen Z and younger millennials, who continue to drive adoption through features like AR filters, Stories, and Snap Maps.
Looking at short-term momentum, Snapchat gained 3.67 million new users in India between October 2024 and January 2025 alone — a 1.8% increase in just one quarter. This quarterly rise suggests consistent engagement and growth potential despite the saturation of the social media landscape in India. The app’s focus on visual-first communication and its ongoing updates to user experience may be contributing factors to its continued traction in the region.
Snapchat User Demographics by Gender in India – 2025
| Gender | Share of Users (%) | Estimated Number of Users |
|---|---|---|
| Female | 36.9% | 76.75 million |
| Male | 63.1% | 131.25 million |
In 2025, Snapchat had an estimated 208 million users in India, with 36.9% of this adult user base identifying as female and 63.1% as male. This equates to roughly 76.75 million female users and 131.25 million male users. While Snapchat maintains a slightly more balanced gender distribution than platforms like X (formerly Twitter), the gap between male and female users still remains notable.
The relatively higher female user base on Snapchat may be influenced by the app’s visual, interactive nature and privacy-centric features such as disappearing messages and private stories. The platform continues to resonate with young Indian women, especially in urban areas, through lifestyle content, beauty filters, AR lenses, and creator-led content. This gender composition underlines Snapchat’s positioning as a social media app that skews younger and slightly more inclusive compared to other platforms in India.
Snapchat Users in India by Age Group – 2025
| Age Group | Share of Total Users (%) | Estimated Number of Users |
|---|---|---|
| 13–17 years | 23.2% | 48.26 million |
| 18–24 years | 43.3% | 90.06 million |
| 25–34 years | 23.3% | 48.46 million |
| 35–49 years | 8.2% | 17.06 million |
| 55+ years | 1.1% | 2.29 million |
As of 2025, Snapchat’s user base in India is heavily concentrated among younger age groups. The 18–24 age group leads with a 43.3% share, amounting to approximately 90.06 million users, followed by 25–34 year olds with 23.3% (48.46 million) and 13–17 year olds close behind at 23.2% (48.26 million). These three groups alone account for nearly 89.8% of the total user base, reinforcing Snapchat’s dominant appeal among Gen Z and young millennials.
Older demographics make up a much smaller portion of Snapchat’s Indian user base. The 35–49 segment comprises just 8.2% (17.06 million) of users, while users aged 55 and above account for only 1.1% (2.29 million). This skew toward younger audiences reflects Snapchat’s positioning as a highly visual and youth-centric platform, popular for features like augmented reality (AR) filters, ephemeral content, and chat-based interactions. The platform’s youthful appeal continues to drive growth in urban and semi-urban areas of India.
Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.
