Introduction to GA4 and BigQuery Google Analytics 4 (GA4) is a powerful analytics platform, but its native reporting interface has limitations, especially when analyzing large datasets. Integrating GA4 with BigQuery…

What is User Engagement in GA4? User Engagement in Google Analytics 4 (GA4) refers to how actively users interact with your website or app. Unlike Universal Analytics (UA), which relied…

Understanding GA4 Page Path and GA4 Previous Page Path Google Analytics 4 (GA4) has introduced a new way of tracking user behavior, replacing Universal Analytics with an event-driven data model.…

In today’s fast-paced digital environment, people engage with brands using various devices and platforms. A customer might start researching a product on their smartphone, switch to a tablet for reviews,…

Writing a Google review for a business is a powerful way to share your experiences and contribute to the online community. These reviews not only help potential customers make informed…