Google Maps is one of the most valuable resources for finding businesses, products and services in the world. Since its launch in 2005, it’s grown exponentially and been adopted by…

In Google Analytics 4 (GA4), tracking user activity is crucial for understanding how people interact with your website or app. However, not all user metrics mean the same thing. Terms…

Introduction to GA4 and BigQuery Google Analytics 4 (GA4) is a powerful analytics platform, but its native reporting interface has limitations, especially when analyzing large datasets. Integrating GA4 with BigQuery…

What is User Engagement in GA4? User Engagement in Google Analytics 4 (GA4) refers to how actively users interact with your website or app. Unlike Universal Analytics (UA), which relied…

Understanding GA4 Page Path and GA4 Previous Page Path Google Analytics 4 (GA4) has introduced a new way of tracking user behavior, replacing Universal Analytics with an event-driven data model.…

In today’s fast-paced digital environment, people engage with brands using various devices and platforms. A customer might start researching a product on their smartphone, switch to a tablet for reviews,…

Writing a Google review for a business is a powerful way to share your experiences and contribute to the online community. These reviews not only help potential customers make informed…