Australia Facebook Statistics 2025 | FB Active Users Stats

Facebook in Australia (2025)

In 2025, Facebook continued to be a dominant social media platform in Australia, with 17.2 million users actively engaging with content, communities, and businesses. Despite the rise of newer social media platforms, Facebook maintained its relevance by evolving its features, such as Marketplace, Groups, and Reels, to cater to user preferences. The platform played a crucial role in digital communication, serving as a hub for social interactions, entertainment, and news consumption across different age groups.

Facebook’s extensive reach in Australia made it a vital platform for businesses, advertisers, and influencers looking to connect with a broad audience. Brands leveraged Facebook’s targeted advertising capabilities to engage with users effectively, while communities and interest groups thrived through active discussions and shared content. As digital consumption patterns evolved, Facebook remained a key player in Australia’s online ecosystem, ensuring sustained engagement and connectivity among its users.

Australia Facebook Statistics 2025

Facebook’s Performance in Australia (2025)

Facebook remained a dominant social media platform in Australia in 2025, ranking 1st in both total user preference and engagement. With 77.7% of internet users actively using Facebook, it maintained its position as the most-used social media platform in the country. Additionally, 22% of social media users considered Facebook their favorite platform, further emphasizing its significance. Its web traffic referral rate of 65.82% was the highest among all platforms, showcasing its influence in directing users to other sites.

On the digital front, Facebook ranked 3rd among Australia’s top websites, with 224 million visits (Similarweb) and 206 million visits (Semrush). The app was 2nd in the mobile app rankings based on monthly active users, proving its strong presence in mobile engagement. Facebook users spent an average of 17 hours and 30 minutes per month on the app, making it the 3rd most engaging social media app, while its 199 monthly sessions placed it 5th among other social platforms. Lastly, the term “Facebook” was the 8th most searched query on Google Australia, highlighting its sustained relevance in online searches.

Facebook Users in Australia (2025) – Key Statistics

Facebook maintained a strong presence in Australia in 2025, with 17.2 million active users, accounting for 64.1% of the total population. The platform’s influence was even greater among eligible users (aged 13 and above), with 75.6% actively using Facebook. This highlights the platform’s role as a preferred social media choice among teenagers and adults alike.

Among adults aged 18 and above, 81.5% were Facebook users, making it a key communication and engagement tool for the majority of the adult population. Additionally, Facebook’s user base covered 66.0% of Australia’s total internet users, demonstrating its continued dominance in the country’s digital landscape.

Facebook User Growth in Australia (2025)

Facebook’s user base in Australia experienced steady growth in 2025, with an increase of 550,000 users over the year, reflecting a 3.3% rise in total users. This suggests that despite competition from other platforms, Facebook remained a key platform for social networking and digital marketing in the country.

A closer look at recent trends shows that Facebook’s growth continued in late 2024, with 300,000 new users added between October 2024 and January 2025—a 1.8% increase in just three months. This indicates that Facebook’s relevance and engagement remained strong among Australian users, maintaining its position as a dominant social media platform.

Facebook Users by Gender in Australia (2025)

In 2025, Facebook’s user base in Australia had a slightly higher percentage of female users, with 51.9% of the total audience being women, compared to 48.1% male users. This suggests that Facebook remained a popular platform among women, potentially due to its diverse content, social networking features, and marketplace usage.

The almost even split between genders highlights Facebook’s broad appeal across different demographics in Australia. The platform continues to engage users regardless of gender, serving as a key channel for communication, entertainment, and business interactions in the country.

Facebook Users in Australia by Age Group (2025)

Facebook’s user base in Australia in 2025 was well-distributed across different age groups, reflecting its broad appeal. The largest demographic was the 25-34 age group, making up 24.2% of total users (11.8% female, 12.4% male). This aligns with the trend of young professionals and millennials using Facebook for networking, socializing, and business-related activities. Similarly, the 35-49 age group accounted for 20.6%, showing that middle-aged users continued to engage actively with the platform, possibly for staying connected with family, consuming news, and using Facebook Marketplace.

The 45-54 age group made up 15.8% of the user base, with slightly more female users (8.5%) than male users (7.3%). This suggests that middle-aged women were slightly more active on Facebook, potentially for community engagement and social interactions. The 55-64 age group contributed 12.4%, showing a steady decline in adoption as users aged. Lastly, the 65+ age group accounted for 13.6%, indicating that older Australians were still engaged on Facebook, likely using it to stay in touch with family, follow news, and participate in interest-based communities.

Disclaimer: The data research report we present here is based on information found from various sources. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. We acknowledge that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented.